Stock market crash: are these FTSE 100 fallers too good to miss at current prices?

The 2020 stock market crash leaves plenty of dip-buying opportunities for UK share investors to exploit. Here are a few FTSE 100 stocks I’d buy today.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash provides an investment opportunity that only comes around every 25 years or so. The panic that accompanied the Covid-19 outbreak saw great FTSE 100 shares sold off along with more vulnerable UK shares. As a consequence I can nip in and grab some of these oversold beauties at ultra-low cost.

2 FTSE 100 fallers

2020 hasn’t been kind to a broad range of FTSE 100 stocks. Here are a couple which have endured big share price drops since January 1:

  • The Diageo share price has suffered a 17% fall in 2020. Why, you ask? Well with the world’s bars, restaurants and pubs closing, demand for the FTSE 100 firm’s products from the hospitality sector has tanked. Does it cast a shadow over the drinks giant’s long-term profits outlook though? Not at all. Diageo’s mighty labels like Guinness, Smirnoff and Captain Morgan; its huge emerging market exposure; and its massive investment in fast-growing areas like premium drinks should deliver titanic profits in the years ahead, I feel.
  • I’m not thinking of buying NatWest Group for my Stocks and Shares ISA though. The FTSE 100 bank’s halved in value in 2020 but this represents no attractive dip-buying opportunity in my book. The Covid-19 outbreak has been particularly cruel to the UK economy, and NatWest recorded a whopping £2.9bn worth of impairments in the first half. And it faces a second wave of colossal charges for the remainder of 2020 as infection rates rocket again across the land. October composite PMI data shows that the pace of economic growth is the weakest since the recovery from the first coronavirus lockdown. I’d expect revenues to struggle and bad loans to detonate.

Top stocks, low valuations

Why take a risk with NatWest when there are so many other top dip-buys for FTSE 100 investors? The following two UK shares, for instance, also trade on rock-bottom forward price-to-earnings (P/E) ratios of below 10 times:

  • Prudential shares have fallen 25% in 2020, presenting a brilliant dip-buying opportunity for the  longnter, I feel. Covid-19 threatens to damage product demand in the near term. But further out its profits outlook remains quite exciting. Emerging markets are under-penetrated in developing regions, and operators with colossal scale like ‘The Pru’ have the brand power and the scale to capitalise on surging wealth levels in these territories. Today the insurance giant trades on a P/E ratio of just 9 times for this year, making it a top value buy on paper.
  • Aviva also looks to be a steal to me, following its 33% share price drop since January 1. Not only does its forward P/E ratio of 6 times look more appealing than that of fellow life insurance play Prudential. This FTSE 100 company sports a whopping 10% dividend yield for 2020 as well. I’m excited by how large dividends will be beyond this year too as likely asset sales will give the balance sheet a huge boost. And I think Aviva’s huge investment in digitalisation should give long-term earnings a shot in the arm.

Royston Wild owns shares of Diageo and Prudential. The Motley Fool UK has recommended Diageo and Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Suddenly investors can’t get enough of GSK shares! What’s going on?

After years in the doldrums, GSK shares are suddenly the most bought stock on the entire FTSE 100. Harvey Jones…

Read more »

'2024' art concept overlaid on a stock screener
Investing Articles

£5,000 invested in Greggs shares in October 2024 is now worth…

Despite facing a multitude of challenges today, might Greggs' stock be worth a look after losing well over a third…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

Where will Rolls-Royce shares go next? Let’s ask the experts

Rolls-Royce shares have wobbled as aviation uncertainty grows. But can the City's glowing forecasts help get the price climbing again?

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

No savings at 45? Here’s how investors could still build a £17,360 second income

It’s never too late to start investing, and with compounding working over time, Andrew Mackie shows how investors could still…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

How to invest £10,000 to aim for a £6,108 annual passive income

UK REITs have been getting a lot of attention. But our author thinks they're still the place to look for…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

What sort of passive income stream could you build for a fiver a day?

Think a few pounds a day might not go far? In fact, that could be the basis of some pleasing…

Read more »

British Isles on nautical map
Investing Articles

I sense a potential opportunity if the FTSE 100 loses this quality growth stock…

Rightmove falling out of the FTSE 100 might have been unthinkable a year ago. But that's the reality investors are…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

The largest S&P 500 holding in my ISA is…

Edward Sheldon's making a large bet on this S&P 500 stock. Because he sees the long-term risk/reward proposition very attractive.

Read more »