My plan to make returns of over 25% each and every year from investing in income and growth shares

To beat the market and retire early, Andy Ross plans to take a long-term view and focus on investing in quality income and growth shares.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

All investors want to make as big a return as they can from the stock market. Alongside time in the market and costs incurred, the percentage return achieved is one of the biggest contributors to growing your money. If you want to generate wealth through the stock market, you need to improve your performance and your returns. I’m aiming to make returns of 25% a year from income and growth shares.

Pick quality income and growth shares 

To have any chance of reaching the ambitious target of 25% annual growth, I’ll need to pick quality shares. I think one way to do this is to look at shares that currently combine both income and growth. I’ll want to see that a company has a history of being able to consistently increase dividend payouts to investors while growing the share price.

One way to assess a company’s performance is by looking at its earnings per share growth. That alone won’t be enough though. To get a more full picture of a company, I’ll want to see high and consistent levels of return on capital employed, high if not growing profit margins, and some sort of competitive advantage or unique selling proposition.

Past performance is also an indicator, although, of course, I want to be optimistic and confident about the future prospects for any investment. Company management that has made consistently smart decisions in the past could well be able to keep doing so. That gives them a better chance of delivering value for shareholders. Simon Wolfson at Next seems to be a great example of this kind of director.

Think long term

To make returns of 25% a year, I want to be entirely focused on pursuing my income and growth strategy. This means thinking long term while ignoring most short-term opportunities and volatile shares. I want to avoid being drawn into overtrading and racking up big costs. Instead, I want to focus on building a portfolio of quality income and growth shares that I’m confident holding.

Mostly concentrate on active investing and ignore ETFs

To outperform the market I’ll mostly ignore trackers, unless they give me access to a market, commodity, or theme that I particularly want to have exposure to. To reach my goal, though, I will require very active investment. I will need to make sure my portfolio is consistently performing and that I’m generating new ideas and opportunities. I can’t expect – and no investor can expect – to achieve 25% returns by sitting back and letting a tracker do that work. It’s just not possible.

Even if I end up not making returns of 25% a year – which is ambitious – if I can get close by setting myself the goa,l then I’ll be able to retire early. That for me is the biggest goal and beating the market is the way to do it. 

Andy Ross owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »