FTSE 250 investing: Why I’d buy Domino’s Pizza Group’s shares now  

The FTSE 250 stock’s price is near all-time highs now, and going by its recent performance, it could continue to rise further. Here’s why. 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Domino’s Pizza (LSE: DOM) share price is near all-time highs, marking a break from the see-saw movements seen over the past few years. I think investor bullishness on the FTSE 250 stock is here to stay for several reasons. Here’s why.

Good past performance 

Restrictions on economic activity this year meant that only a few sectors were functional. These included healthcare, supermarkets, online stores, and food delivery. It followed that their performance would have suffered less than say, real estate, entertainment, or luxury goods. Domino’s, with its leadership position in pizza delivery, has been a natural beneficiary of this trend. Even now, the pandemic is driving people’s decisions to venture out and ordering in is a safer, next-best option to eating out. 

This has shown up in the company’s results. DOM’s last set of numbers, released in August, were nothing to write home about. But, they were obviously less impacted than aviation or hotel stocks were by the pandemic lockdowns. The FTSE 250 pizza company saw a 5.5% increase in revenue and, while its profits fell, it still made a profit. 

Domino’s has also continued to pay dividends. Its dividend yield isn’t notable, but just the fact that it’s still paying dividends says something about its financial health. Many companies, including FTSE 100 biggies, stopped paying dividends at the height of the pandemic either because their performance didn’t allow payouts or they anticipated hard times ahead. Not DOM. This gives me some faith in continued robust performance. 

FTSE 250 stock with prospects

Besides dividends, Dominos’ continued job creation is another sign that it’s doing well. It’s hiring 5,000 more people in the UK now. At a time when unemployment in the UK is rising, this is an impressive trend. Even with rising economy-wide unemployment though, it’s somewhat reassuring that the UK’s economy has started growing again. This is a sign for continued demand for companies like DOM.

Even though the economy’s slowly getting back on track, many sectors have been left battered by the lockdown. On the other hand, Domino’s has been able to at least maintain if not enhance its position during this time. As a result, even now it continues to look like a comparatively better investment than other stocks. 

The verdict

It’s no surprise then, that its share price has run up. There’s of course the risk of buying a stock at a high price. Except, that in this case I think there’s much room for more. As long as the pandemic situation remains uncertain, I reckon that DOM will continue to do well. I last wrote about it almost two years ago, when it was facing quite another situation. It has come a long way since, with a share price increase of over 43%. But I think there are still gains to be made. I’d buy before its trading statement is released this Thursday.  

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Domino's Pizza. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

ChatGPT thinks these are the 5 best FTSE stocks to consider buying for 2026!

Can the AI bot come up trumps when asked to select the best FTSE stocks to buy as we enter…

Read more »

Investing For Beginners

How much do you need in an ISA to make the average UK salary in passive income?

Jon Smith runs through how an ISA can help to yield substantial income for a patient long-term investor, and includes…

Read more »

Investing Articles

3 FTSE 250 shares to consider for income, growth, and value in 2026!

As the dawn of a new year in the stock market approaches, our writer eyes a trio of FTSE 250…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

Want to be a hit in the stock market? Here are 3 things super-successful investors do

Dreaming of strong performance when investing in the stock market? Christopher Ruane shares a trio of approaches used by some…

Read more »

Two white male workmen working on site at an oil rig
Investing Articles

The BP share price has been on a roller coaster, but where will it go next?

Analysts remain upbeat about 2026 prospects for the BP share price, even as an oil glut threatens and the price…

Read more »

Investing Articles

Prediction: move over Rolls-Royce, the BAE share price could climb another 45% in 2026

The BAE Systems share price has had a cracking run in 2025, but might the optimism be starting to slip…

Read more »

Tesla car at super charger station
Investing Articles

Will 2026 be make-or-break for the Tesla share price?

So what about the Tesla share price: does it indicate a long-term must-buy tech marvel, or a money pit for…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Apple CEO Tim Cook just put $3m into this S&P 500 stock! Time to buy?

One household-name S&P 500 stock has crashed 65% inside five years. Yet Apple's billionaire CEO sees value and has been…

Read more »