Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

FTSE 250 investing: Why I’d buy Domino’s Pizza Group’s shares now  

The FTSE 250 stock’s price is near all-time highs now, and going by its recent performance, it could continue to rise further. Here’s why. 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Domino’s Pizza (LSE: DOM) share price is near all-time highs, marking a break from the see-saw movements seen over the past few years. I think investor bullishness on the FTSE 250 stock is here to stay for several reasons. Here’s why.

Good past performance 

Restrictions on economic activity this year meant that only a few sectors were functional. These included healthcare, supermarkets, online stores, and food delivery. It followed that their performance would have suffered less than say, real estate, entertainment, or luxury goods. Domino’s, with its leadership position in pizza delivery, has been a natural beneficiary of this trend. Even now, the pandemic is driving people’s decisions to venture out and ordering in is a safer, next-best option to eating out. 

This has shown up in the company’s results. DOM’s last set of numbers, released in August, were nothing to write home about. But, they were obviously less impacted than aviation or hotel stocks were by the pandemic lockdowns. The FTSE 250 pizza company saw a 5.5% increase in revenue and, while its profits fell, it still made a profit. 

Domino’s has also continued to pay dividends. Its dividend yield isn’t notable, but just the fact that it’s still paying dividends says something about its financial health. Many companies, including FTSE 100 biggies, stopped paying dividends at the height of the pandemic either because their performance didn’t allow payouts or they anticipated hard times ahead. Not DOM. This gives me some faith in continued robust performance. 

FTSE 250 stock with prospects

Besides dividends, Dominos’ continued job creation is another sign that it’s doing well. It’s hiring 5,000 more people in the UK now. At a time when unemployment in the UK is rising, this is an impressive trend. Even with rising economy-wide unemployment though, it’s somewhat reassuring that the UK’s economy has started growing again. This is a sign for continued demand for companies like DOM.

Even though the economy’s slowly getting back on track, many sectors have been left battered by the lockdown. On the other hand, Domino’s has been able to at least maintain if not enhance its position during this time. As a result, even now it continues to look like a comparatively better investment than other stocks. 

The verdict

It’s no surprise then, that its share price has run up. There’s of course the risk of buying a stock at a high price. Except, that in this case I think there’s much room for more. As long as the pandemic situation remains uncertain, I reckon that DOM will continue to do well. I last wrote about it almost two years ago, when it was facing quite another situation. It has come a long way since, with a share price increase of over 43%. But I think there are still gains to be made. I’d buy before its trading statement is released this Thursday.  

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Domino's Pizza. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Up 30% in 2025 and still cheap! Is this former stock market darling the best share to buy today?

Harvey Jones has been hunting for the best shares to buy for his SIPP, and found what he thinks is…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

£5,000 to invest? Consider 5 no-brainer dividend shares with over 20 years of growth

These UK dividend shares have some of the longest track records of consistent growth, making them a dream for passive…

Read more »

Passive income text with pin graph chart on business table
Investing Articles

How to build passive income starting with just £3 a day

Starting with only £3 a day, it's possible to build a pot worth £200,000 over decades. But which investments does…

Read more »

Investing Articles

£5,000 invested in Tesco shares at the start of 2025 is now worth…

Tesco shares have enjoyed a very strong run over the past couple of years. But where next for this FTSE…

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

4 dirt-cheap growth shares to consider for 2026!

Discover four top growth shares that could take off in the New Year -- and why our writer Royston Wild…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

I asked ChatGPT how to start investing in UK shares with just £500 and it said do this

Harvey Jones asks artificial intelligence a few questions about how to get started in investing, before giving up and deciding…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Dividend Shares

Yielding 10.41%, is this the best dividend share in the FTSE 250?

Jon Smith points out a dividend share with a double-digit yield, but explains why digging below the surface provides important…

Read more »

Investing Articles

Is 2026 the year it all goes wrong for the Rolls-Royce share price?

2025 has been another stellar year for the Rolls-Royce share price but Harvey Jones wonders just how long its magnificent…

Read more »