Could this FTSE 100 industry giant be one of the best shares to buy now?

This leading stock is 25% down from its pre-pandemic level. With compelling growth prospects, is it one of the best shares to buy now?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Prudential (LSE: PRU) is a giant among FTSE 100 insurers. Its market capitalisation is not far short of £30bn. This dwarfs the £11.3bn market value of its nearest rival, Aviva. With its current price 25% below its pre-pandemic 2020 high, could industry titan Prudential be one of the best shares to buy now?

An evolving company

Prudential has been undergoing considerable change in the last couple of years. On 14 March 2018, it announced its intention to demerge its UK and Europe business, resulting in two separately listed FTSE 100 companies. It took until 21 October 2019 to complete the demerger of what is now M&G.

This year Prudential has announced its intention to divest its US business (Jackson). Again, this will result in two separately listed companies. Jackson is expected to be solely listed in the US. The move would leave Prudential focused exclusively on its high-growth Asia and Africa businesses.

One of the best shares to buy in 2019?

I tipped Prudential a couple of times in 2019, between the time it announced its intention to demerge and the completion of the demerger. On 23 March, the share price was 1,560p and on 29 September, it was 1,460p.

These prices compared with a group sum-of-the-parts (SOTP) valuation of near to 2,000p. For every Prudential share owned, investors received one in M&G. As such, when the demerger completed, I expected the total of the Prudential and M&G share prices to move closer to the 2,000p SOTP valuation.

The table below shows what happened on the date of the demerger, and a couple of key dates subsequently.

 

Prudential
share price (p)

M&G
share price (p)

Total (p)

23/3/19 (tip #1)

1,560

n/a

1,560

14/8/19 (tip #2)

1,460

n/a

1,460

21/10/19 (demerger)

1,366

218

1,584

12/2/20 (PRU year high)

1,506

246

1,752

29/9/20 (current price)

1,132

158

1,290

As you can see, when M&G was demerged on 21 October 2019, there was a positive return at 1,584p on my tip #1 (1,560p) and tip #2 (1,460p).

By 12 February this year, the return was up to 1,752p, moving nicely towards that 2,000p SOTP valuation. Then, of course, came the pandemic and stock market crash.

One of the best shares to buy now?

I’ve tipped Prudential several times during the market crash, most notably at 734p on 17 March. However, the shares have since staged quite a recovery. At the current price of 1,132p, do I think this remains one of the best stocks to buy now?

Despite the bounce from the lows, the shares are still trading at a hefty discount – currently 25% – to their pre-pandemic high of 1,506p. At today’s 1,132p, the market is valuing Prudential at just 8.8 times forecast 2020 earnings. If the share price returned to 1,506p, the multiple would rise to 11.7 times, which I consider still undemanding.

This is particularly so, because analysts have pencilled-in 10% earnings growth next year. Furthermore, with the potential value-unlocking separation of the Jackson business, and Prudential then focused on high-growth markets in Asia and Africa, I think 10% annual earnings growth could be sustainable.

There are a good number of quality blue chips trading at discount prices. But I reckon Prudential’s long-term growth prospects make it one of the best shares to buy now.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Snowing on Jubilee Gardens in London at dusk
Investing Articles

Is it time to consider gobbling up these 3 FTSE 100 Christmas turkeys?

Our writer looks at the pros and cons of buying three of the FTSE 100’s (INDEXFTSE:UKX) worst performers over the…

Read more »

Investing Articles

Are Rolls-Royce shares a ticking time bomb after a 95% gain in 2025?

Rolls-Royce shares have been defying predictions of a fall for years now, while consistently smashing through analyst expectations.

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

I asked ChatGPT for a discounted cash flow analysis for Lloyds shares. This is what it said…

AI software can do complicated calculations in seconds. James Beard took advantage and asked ChatGPT for its opinion on the…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Back to glory: is Aston Martin poised for growth stock stardom in 2026?

Growth stock hopes for Aston Martin quickly evaporated soon after flotation in 2018. But forecasts show losses narrowing sharply.

Read more »

British coins and bank notes scattered on a surface
Investing Articles

UK dividend stocks could look even more tempting if the Bank of England cuts rates this week!

Harvey Jones says returns on cash are likely to fall in the coming months, making the income paid by FTSE…

Read more »

Investing Articles

Up 115% with a 5.5% yield – are Aviva shares the ultimate FTSE 100 dividend growth machine?

Aviva shares have done brilliantly lately, and the dividend's been tip-top too. Harvey Jones asks if it's one of the…

Read more »

Investing Articles

How much do you need in a SIPP or ISA to target a second income of £36,000 a year in retirement?

Harvey Jones says a portfolio of FTSE 100 shares is a brilliant way to build a sustainable second income, and…

Read more »

Workers at Whiting refinery, US
Investing Articles

I own BP shares. Should I be embarrassed?

With more of a focus on ethical and overseas investing, James Beard considers whether it’s time to remove BP shares…

Read more »