Don’t panic! A stock market crash is actually the perfect time to buy UK shares

Many people are wary of investing during a stock market crash. But now is actually a great time to buy UK shares at discounted prices.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I hate to be rude, but if current stock market uncertainty is putting you off buying UK shares, then you really don’t understand investing. The best time to invest in the FTSE 100, or other stock market indices, is at moments like these, when markets are volatile and investors are scared.

That’s totally counterintuitive, but it’s true. In a stock market crash, you have the opportunity to buy your favourite stocks at a much lower price than just a few months ago. If you aim to hold for the long term, you should reap the rewards when UK shares finally recover. 

Which they will, given time. History shows that equities have fought back from every crash in the past. It might take a year or two, but they get there in the end.

I’d buy UK shares in troubled times

It’s still a hard lesson to absorb though, and with good reason. People are hard-wired to run from danger. If you saw a 10-ton truck hurtling towards you, you’d quite sensible leap out of the way, rather than rush to give it a hug. 

This year’s stock market crash bore down on investors like a runaway truck, but those who ran away were the ones who got flattened. Those who embraced risk were able to buy UK shares a third cheaper on average than just a few weeks beforehand.

The FTSE 100 dipped below 5,000 on 23 March, but quickly jumped 20% after the world’s central bankers unleashed unprecedented stimulus. Those who embraced risk were handsomely rewarded. 

Selling UK shares in a crash is the worst thing you can do. That way you crystallise your losses, and lock yourself out of the subsequent recovery. You lose both ways.

The greatest investor of them all, Warren Buffett, reserved his most famous and oft-repeated aphorism reason for this phenomenon: “We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.”

His mantra is easy to repeat, difficult to follow in practice. Human nature is to follow the crowd in times of trouble, rather than go against it. You might think you’re a special case, but so do lots of other people.

Use the FTSE 100 stock market crash

That’s why we keep hammering the message home on the Fool. Monday, for example, was a great day to go shopping for UK shares. The FTSE 100 fell more than 3%, and suddenly a lot of top companies were notably cheaper.

However, you shouldn’t buy FTSE 100 stocks indiscriminately right now. The pandemic is clearly going to drag on, and the economic cost will be incalculable. I would shun the hardest-hit sectors, such as airlines and cruise operators.

Healthcare companies, dividend-paying utilities, and technology and telecom stocks look relatively attractive right now. As do firms selling consumer staples that people still need in a lockdown. Many of these companies will have fallen along with everything else.

The future is uncertain. If it wasn’t, UK shares would cost a lot more.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Could this cheap FTSE 100 stock be the next Rolls-Royce?

Paul Summers casts his eye over a battered-but-high-quality FTSE 100 stock. Is this the next top-tier company to stage a…

Read more »

ISA Individual Savings Account
Investing Articles

Hesitant over a Stocks and Shares ISA? Here’s a way to deal with scary markets

Volatile stock markets are scaring potential investors away from getting started with their first Stocks and Shares ISA in 2026.

Read more »

This way, That way, The other way - pointing in different directions
Market Movers

Standard Life’s announced a £2bn deal but its share price is largely unchanged. Why?

James Beard considers why the Standard Life share price didn’t take off today (15 April) after the group announced it…

Read more »

Happy parents playing with little kids riding in box
Investing Articles

Up 12% in a month, Hollywood Bowl is a UK dividend stock on a roll

This 5%-yielding dividend stock was one of the top performers in the FTSE 250 index today. What sent it flying…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Young investors are taking the stock market on a rollercoaster ride. Here’s how retirees can buckle up

Mark Hartley reveals the volatile impact that younger investors are having on the stock market and how UK retirees can…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

£7,500 invested in Aviva shares 5 years ago is now worth…

A lump sum pumped into Aviva shares half a decade ago has grown a lot. Andrew Mackie looks at the…

Read more »

Young female hand showing five fingers.
Investing Articles

Could £20,000 invested in these 5 dividend shares produce £14,760 of passive income over the next 10 years?

James Beard considers the potential of dividend shares to deliver amazing levels of passive income. Here are five that have…

Read more »

Workers at Whiting refinery, US
Investing Articles

At 570p, is it too late to consider buying BP shares?

Since the end of February, when the conflict in the Middle East started, BP shares have soared nearly 20%. But…

Read more »