Don’t panic! A stock market crash is actually the perfect time to buy UK shares

Many people are wary of investing during a stock market crash. But now is actually a great time to buy UK shares at discounted prices.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I hate to be rude, but if current stock market uncertainty is putting you off buying UK shares, then you really don’t understand investing. The best time to invest in the FTSE 100, or other stock market indices, is at moments like these, when markets are volatile and investors are scared.

That’s totally counterintuitive, but it’s true. In a stock market crash, you have the opportunity to buy your favourite stocks at a much lower price than just a few months ago. If you aim to hold for the long term, you should reap the rewards when UK shares finally recover. 

Which they will, given time. History shows that equities have fought back from every crash in the past. It might take a year or two, but they get there in the end.

I’d buy UK shares in troubled times

It’s still a hard lesson to absorb though, and with good reason. People are hard-wired to run from danger. If you saw a 10-ton truck hurtling towards you, you’d quite sensible leap out of the way, rather than rush to give it a hug. 

This year’s stock market crash bore down on investors like a runaway truck, but those who ran away were the ones who got flattened. Those who embraced risk were able to buy UK shares a third cheaper on average than just a few weeks beforehand.

The FTSE 100 dipped below 5,000 on 23 March, but quickly jumped 20% after the world’s central bankers unleashed unprecedented stimulus. Those who embraced risk were handsomely rewarded. 

Selling UK shares in a crash is the worst thing you can do. That way you crystallise your losses, and lock yourself out of the subsequent recovery. You lose both ways.

The greatest investor of them all, Warren Buffett, reserved his most famous and oft-repeated aphorism reason for this phenomenon: “We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.”

His mantra is easy to repeat, difficult to follow in practice. Human nature is to follow the crowd in times of trouble, rather than go against it. You might think you’re a special case, but so do lots of other people.

Use the FTSE 100 stock market crash

That’s why we keep hammering the message home on the Fool. Monday, for example, was a great day to go shopping for UK shares. The FTSE 100 fell more than 3%, and suddenly a lot of top companies were notably cheaper.

However, you shouldn’t buy FTSE 100 stocks indiscriminately right now. The pandemic is clearly going to drag on, and the economic cost will be incalculable. I would shun the hardest-hit sectors, such as airlines and cruise operators.

Healthcare companies, dividend-paying utilities, and technology and telecom stocks look relatively attractive right now. As do firms selling consumer staples that people still need in a lockdown. Many of these companies will have fallen along with everything else.

The future is uncertain. If it wasn’t, UK shares would cost a lot more.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British pound data
Investing Articles

The red lights are flashing again for Lloyds’ share price! Here’s why

Lloyds' share price continues to defy gravity. But Royston Wild thinks it's only a matter of time before the FTSE…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

Aston Martin shares are now only 41p!

Aston Martin shares just dropped to around the 41p mark! Is this a brilliant buying opportunity or a stock that…

Read more »

Artillery rocket system aimed to the sky and soldiers at sunset.
Investing Articles

Up 325% in 5 years! But are BAE System shares still a no-brainer buy?

BAE Systems shares would have been a brilliant buy five years ago. But could they still offer excellent returns if…

Read more »

Investing Articles

How much do you need to invest each month into FTSE 100 shares to aim for a million?

Simply by putting a few hundred pounds a month into FTSE 100 shares, how might someone aim to become a…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

£10,000 invested in BAE shares at the beginning of 2026 is now worth…

Paul Summers tips his hat to those who invested in BAE Systems shares when markets opened back up in January.…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

What size ISA do you need for £250-a-week retirement income?

Harvey Jones outlines the advantages of investing in a Stocks and Shares ISA rather than leaving money in cash, and…

Read more »

Mature Caucasian woman sat at a table with coffee and laptop while making notes on paper
Investing Articles

£5,000 invested in Legal & General shares 5 years ago is now worth…

Harvey Jones crunches the numbers to show how much an investor would have earned from Legal & General shares lately,…

Read more »

Investing Articles

Just check out the latest bumper forecasts for Lloyds, NatWest and Barclays shares

Harvey Jones says Barclays shares have had a terrific year and there could be more action to come. So what's…

Read more »