Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Stock market crash: with prices weakening, I’d buy cheap shares like these

Weakening share prices now could be our chance to have a second bite of the cherry and buy quality stocks at better prices. Here’s where I’d look.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Scary Covid-19 case numbers around the world are causing the markets to weaken again. But my guess is we won’t see another sudden stock market crash as we saw in the spring.

However, weakening share prices now could be our chance to have a second bite of the cherry and buy quality stocks at better prices.

Recovery following the stock market crash

On Thursday, the Bank of England (BoE) slipped out a useful report aimed at gauging the state of the economy and how UK businesses are faring. The central bank’s report is the latest in a regular series based on consultation with its 12 regional agents. And the conclusions follow discussions with around 700 businesses across the UK.

Thursday’s publication summarises intelligence gathered between early August and early September. As we might expect, businesses from many sectors reported something of a recovery in trading from the lockdown lows but many are still operating at reduced levels.

However, there are some sectors that have been thriving in the current economic environment. For example, the BoE reckons activity remains strong for companies operating in IT, telecoms, employment law, audit, debt management, corporate restructuring & banking, and insurance. On top of that, firms offering Brexit planning advice reported activity “starting to pick up again.” 

One simple way to scour the stock market for potential investment ideas is to look for strength in share prices. I reckon we have a big advantage in the current weak stock market environment because we already know which shares performed well coming out of the spring crash. Indeed, strong stocks can indicate good underlying trading, which we can verify with research.

Quality at fair prices

And I reckon investing in strong businesses can be a decent investment strategy. Billionaire investor Warren Buffett, for example, tends to buy shares in what he calls “wonderful” businesses at a “fair” price. Indeed, he focuses on quality. And he tends to buy shares when they are weak. So that means he’s often out shopping for stocks in times like these. There’s usually plenty to worry about in the economy when he’s hunting, but that’s why he gets his share bargains.

In one example, we’ve seen a strong stock performance from information technology (IT) infrastructure services provider Computacenter. The company has been growing nicely with a resilient operating performance over the past decade or so. I think the share looks interesting now and is worthy of further research. I’d also look at veterinary pharmaceutical operator Dechra Pharmaceuticals.

Meanwhile, toilet rolls, kitchen rolls, and facial tissue manufacturer Accrol has been thriving lately. City analysts have pencilled in a more than 50% increase in earnings for the trading year to April 2022. I think the stock looks attractive. And I’m also keen on communications and information technology firm Spirent Communications.

Meanwhile, in the fast-moving consumer goods space, I’m watching both Premier Foods and PZ Cussons closely. The companies are engaged in different stages of encouraging turnaround strategies.

Kevin Godbold owns shares in Computacenter and PZ Cussons. The Motley Fool UK has recommended PZ Cussons. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Tariffs and Global Economic Supply Chains
Investing Articles

Did Donald Trump just deliver fantastic news for Nvidia stock?

With artificial intelligence chip sales set to resume in China, is Nvidia stock worth looking at while it's trading under…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Market Movers

£20,000 of British American Tobacco shares could generate dividends of…

British American Tobacco shares are tipped to deliver more huge dividends over the next three years. Does this make them…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

Tesla stock’s up 98% since April. Is that a warning?

Tesla stock's almost doubled in a matter of months -- but our writer struggles to rationalise that in terms of…

Read more »

One English pound placed on a graph to represent an economic down turn
Investing Articles

FTSE 100 shares are up 17% this year. Is it too late to invest?

The FTSE 100 index of leading British blue-chip shares is up by close to a fifth since the start of…

Read more »

Fans of Warren Buffett taking his photo
Investing Articles

What would $1,000 invested in Berkshire Hathaway shares when Warren Buffett took over be worth now?

Just how good has Warren Buffett been in driving up the value of Berkshire Hathaway shares in over six decades…

Read more »

A pastel colored growing graph with rising rocket.
Investing Articles

Investors can target £22,491 in passive income from £20,000 in this FTSE dividend gem

This ultra-high-yielding FTSE gem’s dividend is forecast to rise even higher in the coming years, driving high passive income flows…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

After Qatar cuts its stake in Sainsbury’s, is its share price now a great short-term risk/long-term reward play?

Sainsbury’s share price slid after Qatar cut its stake, but with a new activist investor at the helm, does it…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

British billionaire has 61% of his hedge fund in these 3 S&P 500 stocks 

This world-class hedge fund manager only invests in companies with extremely wide moats. Which three S&P 500 stocks currently dominate…

Read more »