Make a million! Why I’m following Warren Buffett and continuing to buy UK shares for my ISA

Thinking like experts such as Warren Buffett is a great way to turbocharge your investment returns. It’s why I’ve kept buying UK shares. Let me explain.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It can be tempting to head for the hills when UK share prices crash. Watching the value of your investments fall off a cliff is a horrible feeling. All that hard research and hard saving gone up in a puff of smoke, right?

Well, not quite. I don’t worry when corrections like the 2020 stock market crash happen. Instead I see it as an opportunity to buy. Long-term investors like me can pick up cheap UK shares and build a five-star portfolio of quality, oversold companies after the fall. Following the pack and selling your holdings during a crash is one of the worst things you can do.

Thinking like Warren Buffett

Remember, you and I don’t actually lose any money on our UK shares unless we sell them at a cheaper price then we bought them for. Baling out during a crash, therefore, leaves you nursing big losses at a stroke. You lose the chance to ride the rebound in share prices and reverse your misfortune by selling up. It may take years but history shows us that stock markets always bounce back.

Absorbing the words of experienced and successful investors like Warren Buffett is always a good idea in uncertain times like these. They serve as a reminder that UK share investors can still expect to make gigantic returns over the long run. Even if their investing timeframe coincides with periods of extreme social, economic, and political upheaval.

close-up photo of investor Warren Buffett

Buffett once wisely told his audience that “in the 20th century, the United States endured two world wars and other traumatic and expensive military conflicts; the Depression; a dozen or so recessions and financial panics; oil shocks; a flu epidemic; and the resignation of a disgraced president. Yet the Dow rose from 66 to 11,497.”

Make a million with UK shares

This is why I’ve continued to load UK shares into my own Stocks and Shares ISA. I’m confident that, irrespective of a new flu epidemic and a fresh bout of global trade wars, my stocks will still create excellent returns during my lifetime (for the record I buy shares with a view to holding them for a minimum of five years).

It’s also why I’d keep on buying shares even if another stock market crash happens in 2020. There are tonnes of top-quality UK shares trading at low prices today. Another severe correction will allow you and mr to snap up these cut-price corkers at even cheaper prices. And this will allow us to realise even greater returns over the long term as the price recovery will be even larger.

This is how hundreds of Stocks and Shares ISA investors made millions during the last decade. And it’s an opportunity that The Motley Fool’s packed library of exclusive reports can help you make the most of. So do some research and invest in UK shares today.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »