We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

Saga shares crashed on Thursday! Here’s what you need to know

Saga shares have been under pressure for a while. Anna Sokolidou tries to find out if they are worth buying.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

On 10 September Saga (LSE:SAGA) reported its earnings. As a result the shares crashed about 10%. Are they now a bargain or a value trap?

What’s happened?

The insurance company reported an underlying profit before tax of £15.9m for its first half on Thursday, down 69.9% year on year. That sounds horrible but the results were in line with expectations.

My colleague Alan wrote a wonderful article about Saga’s results. Obviously, the company’s earnings declined significantly, while its debt level soared. So, the whole situation looks worrying. But I also agree with the management’s optimism about raising £150m in new equity. It surely improves the company’s cash position, which is experiencing big challenges right now. At the same time, I’d say it’s also a blow for the existing shareholders. Why? Well, as of the time of writing, the company’s market cap is £179.52m. It’s just slightly above the new equity issued. This means Saga shares will plunge in value straight after the new issue because of the dilution effect. Not good. But, unfortunately, the company has little or no choice.  

Why is that? Well, that’s because Saga has been hit really hard by the Covid-19 crisis. The insurance (motors and homes) divisions held up relatively well at the time. But Saga also has a strong focus on the travel sector, which isn’t generating positive cash inflows right now. What’s more, management estimates that the cash ‘burn’ for the travel business will be about £6m to £8m per month in the second half of this year. But management also admits the business can only recommence cruises in April 2021. Looks like the cash ‘burn’ will continue in the first half of next year. Not very inspiring! But due to the equity raise, the company still has a cash pile to survive this time period and beyond. 

Are Saga shares worth buying?

Saga’s credit rating is B1, junk. Moody’s considers the company to be well-diversified. What’s more, according to the agency, Saga enjoys consumer brand loyalty. But the debt level is high and will stay so due to the travel division. Although the company has always enjoyed high profit margins, they won’t be high again until the coronavirus crisis is over.  

At the same time, I am sure ‘this too shall pass‘. The pandemic will end. But the question of timing is crucial here.

A £100m investment by Sir Roger De Haan makes me feel more optimistic. He is the former chair of the company, so the move is quite symbolic. As an insider he should know how likely or unlikely the company is to survive. If he bought such a large stake, then he must be certain the company will overcome the current crisis. 

It’s important to realise that Saga is a small-cap company. What’s more, it is operating in a sector that has to go through a challenging period. But if you are a contrarian investor, you might like to follow Sir Roger and buy Saga shares. If the pandemic ends soon, you will get really good returns. But The Motley Fool offers lots of exclusive catalogues where you can find even better investment ideas.  

Anna Sokolidou has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing For Beginners

This value stock could turn £2k into £2,860 this year

Jon Smith points out a value stock that has been hit hard by the Middle East conflict, but he thinks…

Read more »

Runner standing at the starting point with 2025 year for starting in new year 2025 to achieve business planing and success concept.
Value Shares

Thank goodness I didn’t buy Greggs shares in 2025

Greggs was a very popular stock in the early days of 2025. Our author takes a look at his decision…

Read more »

Renewable energies concept collage
Investing Articles

Legal & General shares: still seen as a dividend stock — but that may be outdated

Andrew Mackie looks past the high yield in Legal & General shares to question whether the market is missing its…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

13,000 more reasons why I’m avoiding IAG shares!

International Consolidated Airlines (IAG) shares are rallying again. But Royston Wild explains why he's still avoiding the volatile FTSE 100…

Read more »

Two mid adult women enjoying a friends reunion city break for the weekend in Newcastle upon Tyne, England.
Investing Articles

This FTSE 250 stock fell by over 3% after solid earnings. Should investors consider buying it?

Trainline’s share price fell this morning, even after publishing solid results for FY26. Should investors consider scooping up some of…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

£10,007 invested in Aston Martin shares on 1 April is now worth…

Aston Martin shares have suddenly started moving upwards, going from 36p to 46p. Is this FTSE 250 stock ready to…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

Why NOW could be the best time to find stocks to buy!

I'm looking for more stocks to buy for my ISA and SIPPs. But it's possible some shares could be better…

Read more »

Trader on video call from his home office
Investing Articles

£1,000 buys 297 shares in this beaten-down UK housebuilder with a £700m opportunity

Shares in UK builders have crashed recently. But is the stock market focusing on short-term challenges and missing a massive…

Read more »