Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Here’s exactly what I’d do about Dunelm shares right now, and why 

Dunelm operates in a resilient sector and is trading well. On top of that, the long-term growth story remains intact. Would I buy, sell or hold the stock?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Just over three years ago I thought homewares retailer Dunelm (LSE: DNLM) looked like a good-value share. Back then, falling sales and negative investor sentiment had pushed the valuation down. The forward-looking earnings multiple was as low as 12 and the dividend yield ran above 4%.

Dunelm shares looked cheap

But there was evidence back in July 2017 that a long run of declining store sales had been broken with a modest quarterly increase. On top of that, Dunelm was making good progress driving internet-based sales. I said back then: E-sales looks like an emerging growth business cradled within the stable, cash-generating bosom of the old business.”

To me, the fair valuation married with the potential growth from online sales and I thought the business could thrive to “potentially serve investors well from here”. And it did. Overall revenue, earnings, margins and operating cash flow have all marched higher over the three years since. Although there has been a down-blip due to the pandemic.

And shareholders have benefitted well from the recovery and growth in trade. In the summer of three years ago, the share price stood near 632p. Today, after a mighty surge up from the coronavirus low, the stock changes hands for around 1,426p. And that’s just above the pre-coronavirus high set in February.

Dunelm’s business has been trading and growing nicely, and the stock has advanced, as hoped. But now we have a problem: the valuation has moved from ‘fair’ to ‘stretched’. Indeed, the forward-looking earnings multiple for the current trading year to June 2021 is just above 28. And the anticipated dividend yield is as low as 2.3%. Both those measures are far removed from the attractive numbers of three years ago.

The dividend is toast, but current trading is strong

Meanwhile, the directors announced in today’s full-year results report that they’ve cancelled the full-year dividend. Indeed, Covid-19 has affected the business and both sales and earnings were lower in the period. The move to axe the dividend is part of a “prudent financial approach” aimed at retaining maximum financial liquidity ahead of winter peak trading. The outlook is “highly uncertain” the company said.

However, the directors expect the next interim dividend will go through as normal assuming no further material impact from Covid-19”.  Indeed, there are some big positives in today’s report. For example, online home delivery sales grew by almost 106% in the fourth quarter. And “strong” recent trading has delivered year-on-year sales growth of 59% in July and 24% in August. The directors put this down to pent-up demand and the timing of the company’s summer sale in a resilient homewares market.

Indeed, for the first two months of the current trading year, store footfall has been “positive” and digital sales were 31% of total sales. Online home delivery sales shot up by around 130% compared to the prior year, which I reckon reflects changing consumer habits in the coronavirus crisis.

Dunelm is trading and adapting well in a resilient sector. And the underlying growth story remains intact. However, investor support has been enthusiastic and I reckon the share price is well up with events. If I’d been holding Dunelm shares for the past three years I’d take some profits now. And I’d watch from the sidelines rather than entering a new position in the shares.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »

ISA coins
Investing Articles

How to aim for a £12k second income starting with a 20k ISA

With inflation and taxes on the rise, having a tax-free second income is now more important than ever. Zaven Boyrazian…

Read more »