Stock market crash: 3 cheap UK shares I’d buy for my ISA today

The stock market crash has thrown up some fantastic opportunities for investors. Here are three cheap UK shares Edward Sheldon would buy right now.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The stock market crash earlier in the year has thrown up some fantastic opportunities for long-term investors. Right now, plenty of high-quality UK shares trade at rock-bottom valuations. Invest today, hold for the long term, and you should be rewarded.

In this article, I’m going to highlight three beaten-up UK shares that look cheap at present. I’d be happy to buy all three for my portfolio today.

‘Britain’s Warren Buffett’ loves this UK stock

First up, alcoholic beverages giant Diageo (LSE: DGE) which owns a number of top brands including Johnnie Walker and Tanqueray. This stock is liked by legendary fund manager Nick Train – the man they call ‘Britain’s Warren Buffett’.

Prior to Covid-19, Diageo shares were flying. DGE was the FTSE 100 stock that everyone wanted to own. This year, however, the stock has been crushed in the stock market crash. I see the recent share price weakness as a fantastic opportunity to build a position in a high-quality FTSE 100 stock at a great price.

Diageo does face near-term challenges due to Covid-19, of course. However, in the long term, the growth potential is huge. The company believes that by 2030, an extra 750m consumers worldwide will be able to afford its spirits. That’s more than twice the current US population.

Diageo shares currently trade on a forward-looking P/E ratio of about 20 using next year’s earnings forecast. That’s cheap for DGE. I’d buy this UK stock now while it’s out of favour.

Online shopping boom

The next stock I like is DS Smith (LSE: SMDS). It’s a leading provider of sustainable packaging. That sounds a bit boring, I know. But hear me out.

The reason I like DS Smith is that the company generates a lot of its revenues from e-commerce (online shopping). And as you probably know, this industry is booming at the moment. As a result of Covid-19, we’re all doing far more shopping online. This is a trend that isn’t going to reverse any time soon. DS Smith should benefit. Recently, the company said that structural drivers for its sustainable packaging give it confidence for the future.

DS Smith shares have been hammered this year. Year to date, the stock is down 30%+. That’s left it trading on a forward-looking P/E ratio of about 11. That’s a bargain, in my view. I think the stock will rebound.

Growth potential 

Finally, another dirt cheap UK share I’d buy right now is Prudential (LSE: PRU). It’s a leading provider of financial services with a focus on Asia.

In the near term, Prudential faces a few challenges. Disruption from Covid-19 and political uncertainty in Asia has impacted the company. In the long term however, the growth story looks compelling. In Asia, demand for insurance and savings products is likely to be strong over the next decade and Prudential is well placed to benefit.

Our differentiated product and geographic portfolio is well positioned to meet the health, protection and savings needs in these regions, where insurance penetration is low and demand for savings solutions is rapidly developing,” the company said recently. It’s worth noting that Prudential reported first-half adjusted operating profit growth in Asia of 14%, with double-digit adjusted operating profit growth in nine Asian markets.

Prudential shares currently trade on a forward-looking P/E ratio of about 10. I think that’s cheap. I’d buy this UK share today.

Edward Sheldon owns shares in Diageo, DS Smith, and Prudential. The Motley Fool UK has recommended Diageo, DS Smith, and Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.
Investing Articles

2 world-class S&P 500 stocks down 11% and 32% to consider buying

Searching for stocks to buy for an ISA in April? Our writher thinks these excellent growth shares are worth a…

Read more »

View over Old Man Of Storr, Isle Of Skye, Scotland
Investing Articles

How much do you need in a Stocks and Shares ISA to aim for an annual income of £39,477?

Harvey Jones shows how ordinary investors can use their Stocks and Shares ISA allowance to build a generous passive income…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Wise: a hidden gem in the UK stock market

You won’t find Wise on the list of most popular shares in the British stock market. But Edward Sheldon believes…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Is a £100,000 SIPP big enough to retire on?

Harvey Jones looks at how much money investors need in a SIPP to fund a decent standard of living after…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the FTSE 100 dips again, here’s what I think smart investors do next

FTSE 100 swings are creating short-term noise — but Andrew Mackie argues this may be where long-term opportunities are quietly…

Read more »

Investing Articles

This 67p growth stock’s smashing the FTSE 100 in 2026

This under-the-radar UK growth stock's absolutely flying right now. But it still sports a very reasonable valuation, says Edward Sheldon.

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget SpaceX? Amazon stock offers exposure to space cheaply

Amazon is the best performing Mag 7 stock in 2026. That's because investors are realising that there's huge potential in…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »