How to choose which shares to buy to make a million

How to choose which shares to buy to make a million? I think these three tips can help you achieve your goal, says this Fool.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Did you know that if you invest £3,000 in the FTSE 100, and then an additional £500 every month, you could be a millionaire after 44 years? You could retire on a yacht in the sun, take trips to tropical places, or spoil your grandchildren by contributing to their Junior Stocks and Shares ISA.

In theory, I think it’s all absolutely achievable because the average real return on the FTSE 100, over the last 35 years, is just over 5%. The FTSE 100 is a great place to invest to improve your wealth.

But – and there’s always a but – to succeed, you must choose which shares to buy very carefully.

This is because buying the wrong shares increases your risk of making undesirable losses, not making a 5% return, and forgoing that million.

So, how do you do it?

Buy good companies at great prices! 

The first step in choosing which shares to buy is identifying good companies trading a great prices. A good company is one with a wide economic moat and sound fundamentals. A wide economic moat means the firm develops and maintains strategic advantages that keep it ahead of its peers. For example, GlaxoSmithKline‘s innovative product lineup and large number of patented drugs, make it hard for others to copy.

Sound fundamentals are data affecting a firm’s stock price in a positive way. The company will show a healthy cash flow, good returns on its investments, and low debt. For a firm to make a solid investment case, it needs to work for you long term.

Just as importantly, the shares must not be overpriced. Even good companies, when selling at high prices, will slow your returns, making it take longer to earn your million.

Choose a broad range of markets and industries

Diversification is essential for a well-balanced portfolio, and another key step in identifying which shares to buy. The reason is not to improve your gains but to stem your losses. Legendary investor Warren Buffett has two rules for stock picking, “Rule No. 1: Never lose money. Rule No. 2: Don’t forget rule No. 1”.

Having an investment portfolio consisting of a variety of markets and industries will reduce your exposure to market volatility. One sector doing well can offset another one having a bad time. 

Which shares to buy? Think for yourself

This is what sets a Foolish investor apart from others. I think you should invest in a company because of your own knowledge, experience, and beliefs. Just because ‘the market’ is excited about a stock, doesn’t mean you should be. Especially if you think it’s too risky.

The stock market provides us with prices. It’s constantly doing the ‘hard sell’. Only we decide whether to act on them or not. Sometimes, when the market is destroying the value in certain stocks, it’s making it elsewhere. To make our million, we have to find these value-rich bargains.

Making a million on the FTSE 100 is achievable by stemming losses, and choosing which shares to buy wisely. This means choosing great companies at good prices, diversifying your portfolio, and trusting yourself. I think you can do it! 

Rachael FitzGerald-Finch has shares in GlaxoSmithKline. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

As the stock market goes crazy, here’s a FTSE 250 share I’m thinking about buying

The stock market has officially gone haywire, with the FTSE 100 entering correction territory today. Here's what I've got my…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Load up on cheap shares now – or wait to see whether they get even cheaper?

As the market fluctuates, some shares may suddenly look cheap. How an investor acts in such moments can affect their…

Read more »

Close-up of British bank notes
Investing Articles

Is this a once-in-a-decade opportunity to target a second income?

Looking to make a large second income from UK dividend shares? Now might be the opportunity you've been waiting for,…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

What on earth is going on with Barratt Redrow shares?

Barratt Redrow shares are the FTSE 100's biggest faller over the last month. What has been going on with the…

Read more »

Close-up of British bank notes
Investing Articles

This UK penny stock is tipped to double by City analysts!

What should we do when a favourite penny stock falls due to short-term pressures? Consider buying for the long term,…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

£390 of income a week from a £20k Stocks and Shares ISA? Here’s how!

Christopher Ruane explains how someone with a £20k Stocks and Shares ISA and long-term timeframe could target hundreds of pounds…

Read more »

Abstract 3d arrows with rocket
Investing Articles

Up 25% YTD! Is this red-hot penny stock still ‘cheap’?

This penny stock has been on fire in 2026. Ken Hall takes a closer look at the investment story behind…

Read more »

Man smiling and working on laptop
Investing Articles

Stock market correction? A passive income opportunity!

Looking to turbocharge your passive income? The stock market correction could be a once-in-a-decade chance to do just that, says…

Read more »