Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Regardless of a second stock market crash, I’d invest £10k in this quality FTSE 100 share

If another stock market crash comes, I think investors would do well to hoover up shares in this outstanding FTSE 100 company.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Since the market crashed back in March, global stocks have risen sharply amid bleak economic conditions and a raging global pandemic. As such, it’s not difficult to see why fears are circulating over a second major sell-off.

To illustrate, the FTSE 100 has added 21% to its value, while its American counterpart, the S&P 500, is only a fraction away from reaching a new all-time high.

A second stock market crash is inevitable

To me, these bloated valuations, especially in the US, seem unrealistic. Especially when factoring in the poor economic data we’ve seen over recent weeks. For example, US GDP shrank by a staggering 32.9% in the second quarter of 2020. Likewise, UK GDP shrank by 19.1% in the three months to May. Granted, the stock market isn’t the economy, but it certainly makes sense for sky-high asset prices to be backed up by favourable economic conditions.

And of course, financial markets are notoriously forward looking. Nevertheless, many shares look priced for perfection, in my opinion, something which may not be reflective of the reality. After all, rising US-China tensions and another wave of coronavirus infections are both risks that could disrupt markets once again.

In any case, another stock market crash is inevitable. It may not come in the next few weeks or months, but another will come. Throughout history, asset bubbles have burst, usually after share prices are too high. However, temporary market downswings are nothing for long-term investors to worry about. In fact, they’re often an ideal time to load up on cheap shares, provided you’re willing to hold them for the long run.

A top UK share I think will hold up well

When it comes to preparing for a market downturn, picking the right shares is vital. For me, that involves focusing on quality companies that display business resilience. Such companies often continue to thrive, even in spite of poor trading conditions.

Consumer goods giant Unilever (LSE: ULVR) immediately springs to my mind. The company is now the largest in the FTSE 100 by market capitalisation, illustrating the major shake up the index has undergone in the aftermath of the sell-off. In my view, it’s clear to see why. Unilever’s products are used by one third of the world’s population and include a multitude of household brands.

The company’s market-leading position as a producer of hygiene products has been pivotal in the firm’s success over the period of the pandemic. While other companies have struggled under the weight of shrinking sales, Unilever reported just a 0.3% decrease, prompting an 8% share price surge on the day.

What’s more, I think Unilever shares offer the perfect blend of both income and growth potential. With a bulky yield of 3%, investors can expect sweet pay-outs that are about as safe as they come. On top of this, opportunities for further growth still exist. The company is planning to ditch the dual UK-Dutch corporate structure and pursue a single listing on the London Stock Exchange. This will massively simplify the firm’s legal structure, enabling operations to become more efficient.

All this comes at cost though, as the shares trade with a P/E ratio of around 19.7. That said, considering the prospects for healthy dividend payments and share price appreciation, I reckon it’s a price well worth paying for those willing to hold for the long term.

Matthew Dumigan has no position in any of the shares mentioned. The Motley Fool UK has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Investing Articles

How I generated a 25.9% return in my SIPP in 2025 (and my strategy for 2026!)

Zaven Boyrazian managed to achieve market-beating double-digit returns in his SIPP so far in 2025. Here, he explains how and…

Read more »

Middle-aged Caucasian woman deep in thought while looking out of the window
Investing Articles

How much do you need in an ISA to double the 2026 State Pension?

Many ISA investors aim to earn a tax-free second income, but how much do they need to invest to double…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With P/E’s below 9, are these 3 cheap penny stocks no brainers?

Searching for the best penny stocks to buy heading into 2026? Royston Wild reckons these small-cap UK shares may be…

Read more »

ISA Individual Savings Account
Investing Articles

How big does a Stocks and Shares ISA need to be to target a monthly income of £1k?

Mark Hartley calculates how much investment is needed to target a £12k tax-free annual income in 2026, and the stocks…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

3 no-brainer UK shares to buy now for 2026, according to experts

City analysts rate these FTSE 100 and FTSE 250 as great Buys for the New Year. Royston Wild isn't convinced…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Here are my 4 outrageous stock market predictions for 2026!

Wondering what the global stock market might do over the next 12 months? Royston Wild shares some of his bold…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do you need in an ISA to target a £3,000 monthly passive income?

Buying dividend shares can be a powerful way to target an ISA income in retirement. Consider this strategy for a…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

How to target a passive income of £45,000 a year from UK shares and hopefully never work again!

By investing regularly in top-notch British stocks, investors can generate enough passive income to eventually stop work and enjoy a…

Read more »