Here’s Warren Buffett’s advice that helped my ISA during the stock market crash

Knowing the difference between price and value is a pearl of wisdom from Warren Buffett that I’m applying to my 2020 ISA investments.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Wise words from wise men are easy to find. Especially in the age we live in, when advice can be found at the click of a button. But what’s interesting is that a lot of investors choose to ignore or simply pass over advice from great investors. Warren Buffett is one such great investor. Known as the “oracle of Omaha” due to his powers of prediction when it comes to stock performance, he’s been an incredible investor for many decades. Along the way, he has shared various great pieces of advice. One of these quotes is what’s helped me during the year so far.

Know the difference between price and value

The above is the gist of the expression. The exact advice from Warren Buffett is “price is what you pay. Value is what you get”. What he’s referring to is that often there’s a difference between the two things. The price of a stock is dictated by market forces. If there are more buyers than sellers, the share price will rise. This doesn’t actually change the intrinsic value of the company. For example, a business may register a net asset value of £1bn. Yet the market capitalisation of the company (the number of shares x the share price) might be £1.5bn. The value is currently less than the price you paid for it.

Now, buying a stock that could be seen as overvalued isn’t always a bad thing. Technology companies are a classic example of a sector that has little intrinsic value to begin with (and might make losses for several years). Yet the future potential for large profits makes investors place a high value on the share price.

During the stock market crash of 2020, some stocks weren’t overvalued but undervalued! CEOs saw share prices drop 50% as investors sold out, fearing the worst. This provided long-term disconnects between the price and the value of some FTSE 100 and FTSE 250 businesses. Knowing this difference has helped me, and other investors, to gain by taking Warren Buffett’s advice.

ISA outperformance

Taking Buffett’s advice has helped me buy into oversold firms and put them into my Stocks and Shares ISA. The ISA is a great tool for private investors like me. It allows me to invest up to £20,000 this year without incurring capital gains tax on the profits. This is great at any time, but especially now, when I’m trying to buy up cheap firms with large potential share price gains.

As an investor, if I can buy a stock that has a low price but a high value during the stock market crash, I’m outperforming. In the long term, the price and value should return to a more balanced level. This should see the share price rally. But by taking Buffett’s advice and seeing the difference between price and value, I can also steer clear of some stocks. Not all stocks are good buys at the moment! Some good examples our team likes at the moment can be found here.

So by doing your homework, and heeding Warren Buffett’s advice, you can hopefully outperform benchmarks too during the current stock market crash.

Jonathan Smith and The Motley Fool UK have no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK money in a Jar on a background
Investing Articles

A SIPP seems to offer investors free money – is there a catch?

This writer doesn't believe in magic money trees, but does see the offer of tax relief within a SIPP as…

Read more »

Middle-aged white man wearing glasses, staring into space over the top of his laptop in a coffee shop
Investing Articles

Here’s what £10,000 invested in Greggs shares a year ago’s worth now

Given Greggs large shop network and simple business formula, could owning the shares help this writer build wealth? Maybe --…

Read more »

UK coloured flags waving above large crowd on a stadium sport match.
Investing Articles

Recent BT share price performance is jaw-dropping but can it continue?

Harvey Jones is stunned by how well the BT share price has weathered recent stock market volatility. Can the FTSE…

Read more »

A senior man using hiking poles, on a hike on a coastal path along the coastline of Cornwall.
Investing Articles

Is the stock market correction a once-in-a-decade chance to target a million-pound SIPP?

After recent volatility Harvey Jones can see plenty of value FTSE 100 stocks to help investors build wealth in a…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

How to target a £10k annual income from just one year’s £20,000 Stocks and Shares ISA allowance

Today is the start of the new financial year giving us all a a fresh Stocks and Shares ISA allowance.…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Rolls-Royce shares have gone nowhere this year. Is that a warning sign?

Rolls-Royce shares stand within spitting distance of where they began the year. Has the company's long run of strong share…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

£5,000 invested in Tesla stock on Christmas Eve is now worth…

Tesla stock is stuck in reverse at the moment. This year, it has fallen by around 15%. Is there potential…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

2 UK dividend stocks to consider buying in April

High-quality established businesses with reliable cash flows often make for great dividend stocks. Here are two for investors to take…

Read more »