Have £1,000 to invest? I’d buy this bargain FTSE 100 share in the market crash

Jabran Khan delves deeper into this major utilities provider, its investment viability and why he thinks you should consider buying in this market crash.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

We may be headed for a recession, but utility bills are essential bills. Alongside your mortgage, and council tax, they simply have to be paid. This is the reason I keep a close eye on utility stocks. Consumers may be cutting back on luxuries, but they will continue to pay utility bills, even during a market crash.

With that in mind, the crash has thrown up some bargains in the form of utility stocks. I would consider SSE (LSE:SSE) as one such opportunity. 

SSE is involved in the generation, transmission, distribution and supply of electricity and the production, storage, distribution and supply of gas. It recently sold its struggling retail business to leading independent provider OVO Energy. 

Market crash update

In a market crash-driven trading update, SSE addressed its full-year results that are pending. And the big takeaway for me was the fact it will be paying a dividend for the most recent financial year. 

On top of this, it also plans to pay a dividend for the current financial year too. And SSE has committed to raising dividends by at least as much as inflation over the coming years. 

This is music to the ears of investors, and something I believe will increase demand for the shares. The market crash has seen many Footsie peers scrap, cut or postpone dividends, so SSE has bucked the trend.

Like other companies out there, SSE has confirmed it can’t yet predict the true impact of the Covid-19 pandemic. Yet one positive point was its access to £1.5bn worth of funding under its revolving credit facility, which could be crucial in this turbulent time.

Falling shares

SSE has lost close to 30% of its share price value in the market crash. But at the time of writing, its share price had climbed back to over 1,220p per share from its year-low of 1,072.5p. It has taken steps to work smarter rather than harder in my opinion. As I mentioned, it sold its troubled retail arm. And it has embraced greener energy initiatives, which means it will play a part in the government’s aim of a greener economy. 

SSE’s current share price, and the fact it possesses a juicy 6.5% dividend yield indicate to me a firm that’s undervalued right now. A 6.5% dividend yield is extremely impressive during normal market conditions. To provide some perspective, the FTSE 100 average was closer to 4% at the turn of the year prior to the downturn. I feel a big reason investors may have shunned SSE in recent times is due to its failing retail business. With the retail arm now off its books, I feel SSE looks a more attractive prospect. 

Nobody quite knows whether the market crash is over or if there’s further turmoil ahead, but I would consider SSE as a great opportunity. The demand for power may be affected somewhat by the economic downturn but I do not feel this will be enough to hinder utilities companies longer term. Overall I just feel the positives outweigh very few negatives right now and SSE has a defensive look about it as a stock. This could be a great buy right now to hold for a long time.

Jabran Khan has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Front view of aircraft in flight.
Investing Articles

Is it game over for the BP share price rally?

The BP share price has looked like a one-way bet in recent weeks as oil and gas prices soar but…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Amid geopolitical and AI risks, here’s how I’m positioning my ISA and SIPP in 2026

Edward Sheldon explains how he's allocating capital within his investment accounts and SIPP amid the various risks to the market.

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

My game plan for the next stock market crash

Markets have been surprisingly resilient during the recent Middle East conflict but we still cannot rule out a stock market…

Read more »

Concept of two young professional men looking at a screen in a technological data centre
Investing Articles

1 top growth stock to consider buying after it crashed 59%

This S&P 500 growth stock has fallen off a cliff lately due to AI software fears. Our writer thinks this…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

Here’s how a 35-year-old putting £15 a day into an ISA could end up earning £18k+ of passive income annually!

A 35-year-old with no ISA but a willingness to invest relatively small sums could one day be earning many thousands…

Read more »

Young black colleagues high-fiving each other at work
Investing Articles

With the potential to double in 10 years, this could be a dividend stock to consider buying

With a yield of 7.2%, income investors might consider buying this stock. But reinvesting the dividends could deliver even more…

Read more »

Happy couple showing relief at news
Investing Articles

How much would someone need to invest in the stock market to target a £1,250 monthly second income?

Investing in the stock market can help deliver long-term wealth. But James Beard says it can also be a way…

Read more »

happy senior couple using a laptop in their living room to look at their financial budgets
Investing Articles

How much would someone need in an ISA to aim to treble the current State Pension?

Experts say the State Pension isn’t generous enough to provide a comfortable retirement. James Beard says the stock market could…

Read more »