I think now’s the time to buy FTSE 100 shares

Confused as to whether you should take the plunge with the FTSE 100 today? Royston Wild explains why buying UK blue-chips is a great idea today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

These are perplexing times for FTSE 100 investors. Market confidence remains fragile as the world slowly lifts itself out of harsh quarantine measures. The economic destruction that Covid-19 has already caused continues to confound City thinking too. And the threat of another deadly wave of infections later in 2020 is dominating investor mindsets.

A haze has settled over UK plc, which makes it nigh-on impossible to guide on near-term earnings. As Rachel Winter, associate investment director at Killik & Co, comments: “We’re now over halfway through reporting season and one of the most notable takeaways so far is the high number of companies that have withdrawn their guidance on expected earnings for this year.”

Unpredictability over when lockdown measures will be repealed “makes it almost impossible for these companies to predict future earnings,” Winter adds. And this lack of guidance “makes it difficult to value these businesses.”

Profits questions

It’s clear that valuing FTSE 100 stocks based on 2020 earnings is a risky endeavour. The social, economic and political implications of the coronavirus will be without parallel, certainly in modern times. Even those firms that have not withdrawn their full-year estimates face the prospect of changing or pulling their guidance later in the year.

Clearly share investors need to be more careful than usual. Firms of all shapes and sizes are running out of cash and profits are evaporating as the lockdown endures. Corporate failures will balloon long before governments and scientists finally get the coronavirus in a headlock.

But that’s not to say that Footsie investors — or indeed share pickers looking to invest lower down on the London stock market — should stop searching for great companies to load into their stocks portfolios. The key to successful share investing is, of course, to buy shares with a view to holding them for a minimum of five years. For many businesses with a solid financial base, the troubles of 2020 will likely represent nothing more than a blip in their long-term investment story.

Screen of price moves in the FTSE 100

One of my FTSE 100 favourites

Let’s look at the performance of FTSE 100 colossus Ashtead Group (LSE: AHT) as an example. Let’s say you’d bought shares in the construction equipment provider at the turn of the century.

This is a period blighted by the bursting of the ‘dotcom bubble’, the Goldman Sachs collapse and the global banking crisis, and more recently the outbreak of Covid-19. Despite these troubles, Ashtead has gained a staggering 2,500% in value over the period. The total return is even bigger when you take into account dividends paid over the past two decades.

Ashtead is a FTSE 100 firm I believe has a very bright future ahead of it too. It’s why I continue to cling to my shares in the business despite questions over near-term profitability. Its balance sheet is rock solid, and the fruits of an aggressive M&A strategy leave it in great shape to exploit the eventual upturn in the global economy. It’s just one of many British blue-chips that appear brilliant buys following share price declines of recent weeks.

Royston Wild owns shares of Ashtead Group. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »

Snowing on Jubilee Gardens in London at dusk
Value Shares

Is it time to consider buying this FTSE 250 Christmas turkey?

With its share price falling by more than half since December 2024, James Beard considers the prospects for the worst-performing…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 FTSE shares experts think will smash the market in 2026!

Discover some of the best-performing FTSE shares of 2025, and which ones expert analysts think will outperform in 2026 and…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Investing Articles

Every pound I invested in this FTSE 100 growth stock last year is now worth £3

Mark Hartley is astounded by the growth of one under-the-radar FTSE stock that’s up 200%. But looking ahead, he has…

Read more »

Tabletop model of a bear sat on desk in front of monitors showing stock charts
Investing Articles

Is the S&P 500 heading for a stock market crash?

The S&P 500's surged by double digits yet again in 2025, but can this momentum continue in 2026, or are…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

£2,000 invested in Rolls-Royce shares 3 years ago is now worth…

Anyone who had the courage to buy Rolls-Royce shares three years ago, and has held on to them, has made…

Read more »