Why I’d invest in these 2 FTSE 100 bargains in this stock market crash

These two FTSE 100 (INDEXFTSE:UKX) shares could offer good value for money and recovery potential over the long run.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Most of the FTSE 100’s members have recorded significant declines in their share prices during the recent market crash. As such, now could be the right time to consider buying a diverse range of them. It could mean you benefit from a likely recovery in the index’s price level over the coming years.

With that in mind, here are two FTSE 100 shares that have recorded large falls in their prices over recent weeks. While further drops cannot be ruled out, they appear to offer impressive total return potential over the long run.

SSE

SSE (LSE: SSE) recently announced that it will pay its dividend for the 2020 financial year. Its dividend for the 2021 financial year is not guaranteed, but it currently plans to maintain its shareholder payouts, despite coronavirus. And they are due to rise by inflation over the medium term. This could make the stock highly attractive to income investors at a time when many of its FTSE 100 peers are cancelling their dividends.

Having fallen by 17% since the start of the year, SSE’s share price appears to offer a margin of safety. The stock has a dividend yield of 6.6%. This suggests it could offer good value for money as well as an attractive income return.

In response to coronavirus, SSE recently said it is reviewing its spending plans in the short term. In the long run, the company’s investment in renewable forms of energy could provide it with earnings growth that allows it to raise its dividend at a similar rate to inflation. Therefore, while it offers a high yield, now could be the right time to buy a slice of the business for the long term.

GSK

Another FTSE 100 share that could offer good value for money at the present time is GSK (LSE: GSK). The pharmaceutical company’s share price has declined by 12% since the start of the year. It now trades on a price-to-earnings (P/E) ratio of around 13, which is relatively low compared to many of its industry peers.

The business recently updated investors on its plans to collaborate with Sanofi to develop a vaccine against coronavirus. This follows a period of change for the business. Divestments have been made and it has plans to split into two separate companies. This may enable it to become more efficient, and could lead to improving profitability in the long run.

GSK’s financial performance is likely to be less impacted by the current lockdown than many of its FTSE 100 index peers. So it could offer some defensive characteristics on a relative basis. It has long-term growth potential in an industry that is likely to experience rising demand. So I think this could make it an attractive stock to own following the FTSE 100’s recent market crash.    

Peter Stephens owns shares of GlaxoSmithKline and SSE. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Workers at Whiting refinery, US
Investing Articles

Why is everyone selling BP shares?

BP shares have been some of the most sold in the last week. What's going on here? And could this…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is this market correction a once-in-a-decade chance to buy ultra-high-yield income stocks?

As share prices fall, dividend yields rise. The FTSE 100 is full of top income stocks and Harvey Jones says…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Down 25% in a month! Are these the 3 best stocks to buy in today’s correction… or the worst?

Harvey Jones examines whether the best stocks to buy today can all be found in the FTSE 100 sector that…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

This FTSE small-cap stock can surge 105%, says one broker

Ben McPoland highlights a FTSE small-cap share that's trading cheaply and offering a dividend for the first time since 2019.

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

£10,000 invested in ultra-high yield Legal & General shares on 5 April last year is now worth…

Investors typically buy Legal & General shares for the dividend income, as they now yield more than 8.5%. But will…

Read more »

Modern apartments on both side of river Irwell passing through Manchester city centre, UK.
Investing Articles

With an empty ISA today, how long would it take to aim for a million?

Is it realistic to aim for a million with an empty ISA? Our writer turns from fantasy to facts to…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

What on earth’s going on with the Helium One share price?

The Helium One share price rally has stalled. Our writer reflects on the reasons and asks whether now could be…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Getting started with investing? Here are 3 UK stocks to take a look at

The next time the stock market opens, it will be the new financial year. And Stephen Wright has three UK…

Read more »