Why I think market participants are investing in these FTSE shares in April

The recent market crash has created investing opportunities. Here are several FTSE stocks that investors may want to research further in April.

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March was a brutal month for many shareholders. Yet broader markets have been somewhat calmer in the first half of April. Not only the UK government but also many other countries have been providing liquidity and financial support to businesses and individuals. The aim is to alleviate the damaging effects of the lockdown on the economy. As a result, many FTSE 100 shares are beginning to stabilise and even inch up.

Therefore, today I’d like to highlight several companies whose stock prices have increased so far in April. Long-term investors may want to do further due diligence to see if they could belong in their portfolios.

Investing with consumers

Analysts are warning that we may be in for a deep global recession. If you also agree that our economy is contracting, then you may want to diversify your portfolio. Investing in certain industries and stocks may prove to be a wise decision during economic downturns. 

For example, you may put the consumer in the centre of your investing strategy. After all, we all have to buy basic daily essentials. 

In April, we have seen the share prices of several providers of such basics do better than others. They include

Associated British Foods – up 10% so far this month, but still down 23% year-to-date (YTD)

British American Tobacco – up 9% this month, but down 7% YTD

Diageo – up 1.5% this month, but down 18% YTD

Unilever – up 1% this month, but down 5% YTD

Will the financial sector stabilise?

Many feel investing in UK-based bank and insurers takes courage right now. Amid the stock market carnage, these shares have dived.

And, as of April, they have had to axe their dividends and suspend their share buybacks. Obviously this has been an important development for many investors, especially those who rely on passive dividend income.

So what can current, or potential, financial sector investors do now? Are these businesses worth buying?

Investors need to answer this question in light of their risk/return profiles. But I’d like to highlight that markets always look forward. Successful investing requires buying shares that are likely to offer value in the long run. 

These financial sector stocks have already seen their prices go up in the past two weeks:

Barclays – up 3.5% so far this month, but still down 45% YTD

LLoyds – up 4% this month, but down 46% YTD

Prudential – up 1% this month, but down 27% YTD

Royal Bank of Scotland – up 1.5% this month, but down 52% YTD

Other winners in April

What we have experienced in the past two months was a broad-based selling. Therefore a large number of high-quality businesses are now available at discounted valuations. Here are five other businesses that the market is buying in April:

Anglo American – up 3% so far this month, but still down 33% YTD

Aveva – up 2.5% this month, but down 23% YTD

BAE Systems – up 3% this month, but down 5% YTD

BHP – up 5% so month, but down 26% YTD

BT – up 6.5% this month, but down 35% YTD

Smith & Nephew – up 7% this month, but down 16% YTD

As always, don’t regard these names as formal buy recommendations. Instead, view them as a starting point for more research.

tezcang has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Unilever. The Motley Fool UK has recommended Associated British Foods, Barclays, Diageo, Lloyds Banking Group, and Prudential. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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