Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

The FTSE 100 rallied last week! This is what I’d do now

End of the bear market or a bear trap? This question is top of mind for Anna Sokolidou.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

End of a bear market or a bear trap? This is a key question many analysts and investors are asking. Has the stock market finally reached its bottom? Like other major stock market indices, the FTSE 100 rallied last week. But is the market rally sustainable? This is what I’d do now. 

Is a recession looming? 

The coronavirus, sadly, has affected many people all over the world. In order to fight the consequences of the pandemic, many governments have had to impose unprecedented restrictions. Thus, many offices and factories are now closed and most people must stay at home.

Not only did this lead to financial market collapses, it also crashed macroeconomic statistics. Many people are unemployed, no physical output is produced, and no services are provided. The level of consumption has substantially decreased as well, worsening the overall outlook. 

All these factors have affected most companies’ earnings. Moreover, some smaller companies might go bankrupt in the near future. They might be important customers or suppliers for other larger businesses. Many companies may be forced to reconsider their logistics and target markets.

In addition, many businesses will need to get ‘leaner and fitter’ by cutting costs, perhaps by closing or selling non-essential divisions. For example, some companies might ask their employees to continue working from home, thus cutting their rent and other fixed costs.

In my opinion, larger, profitable companies with sound balance sheets and adequate management teams will survive and flourish after the end of the quarantine. They would even take the market share of their smaller, weaker competitors.   

Reasons for the bull market to continue

The bear market might be over much sooner than the overall economic weakness. Thus, after the 2008 stock market bloodbath, the FTSE 100 recovered much faster in 2009 than company earnings. Shares tend to be a leading indicator. They will rally immediately after the end of the quarantine. Yet, the fundamental indicators – the earnings – will take longer to recover for the reasons stated above.

Nevertheless, it is unclear when the quarantine will be over. Some health experts say that there might be a second or even a third wave of the pandemic. The stock market’s recovery will pretty much depend on the state of the Covid-19 pandemic. Investors will likely tend to be more optimistic about large-cap stocks.   

Should I buy FTSE 100 shares now?

My colleague Peter Stephens wrote a great article about investing £500 per month. It is similar to the dollar-cost-averaging investment method. This involves investing a certain amount of money each month, or any other fixed period, regardless of the stock market news.

In my view, using this method when shares trade at their record highs is not ideal. Yet, now seems to be the perfect time to invest that way since FTSE 100 shares seem to be trading at a discount. It is hard to say whether the bottom has been reached. Therefore, I suggest you refrain from investing your entire savings into the stock market now.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Affectionate Asian senior mother and daughter using smartphone together at home, smiling joyfully
Investing Articles

How much do you need in a SIPP to target a £3,658 monthly passive income?

Royston Wild discusses a 9.6%-yielding fund that holds global stocks -- one he thinks could help unlock an enormous income…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Investing Articles

I asked ChatGPT whether it’s a good time to buy stocks and it said…

One strategy for investors concerned about an AI-induced crash is to think about buying stocks that are likely to recover…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Down 9% in a month with a P/E below 8 – time to consider buying IAG shares?

When IAG shares fell earlier this year Harvey Jones filled his boots. Now the FTSE 100 airline has slipped again.…

Read more »

Tesco employee helping female customer
Growth Shares

Here’s where the experts think the Tesco share price could finish next year

Jon Smith sets his sights on the Tesco share price direction for 2026 and muses over the forecasts being offered…

Read more »

Lady taking a carton of Ben & Jerry's ice cream from a supermarket's freezer
Investing Articles

Should I scoop up some Magnum Ice Cream shares for my ISA? 

The world's largest ice cream business started trading on the London Stock Exchange today. Is this the next buy for…

Read more »

A young black man makes the symbol of a peace sign with two fingers
Investing Articles

2 incredible FTSE 100 shares I can’t stop buying!

Discover the two FTSE 100 shares our writer Royston Wild's been piling into -- and why he expects them to…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing For Beginners

This FTSE 100 share has a P/E ratio less than half the index average! Is it a bargain buy?

Jon Smith points out a FTSE 100 share with a P/E ratio of just 7.37, as he continues his hunt…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Why this FTSE banking gem may hold a lot more value than we think

This FTSE banking giant may be hiding more value than investors expect -- with rising dividends, buybacks, and growth potential…

Read more »