Buying FTSE 100 shares right now? Here’s what you need to know

Investing in FTSE 100 (INDEXFTSE: UKX) stocks has become far more challenging due to the coronavirus, says Edward Sheldon.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 index currently around 25% below its 2020 highs, and buying opportunities are beginning to emerge for long-term investors. 

That said, picking the best stocks to buy is not an easy task at present. The coronavirus is having a huge impact on nearly every industry, making stock analysis far more challenging. If you’re buying stocks right now, here’s what you need to know. 

Earnings will be hit hard

The first thing to understand about stock analysis right now is that price-to-earnings (P/E) ratios, both trailing and forecast, are not much use in many cases. This is because earnings – the denominator in the P/E ratio – in many sectors are likely to be decimated in the near term.

Take a stock like easyJet, for example. For FY2019, it generated earnings per share of 88.7p. We could plug this into a P/E ratio formula and get a trailing P/E figure of 6.6 (583p/88.7 = 6.6). Yet, in reality, this figure is quite meaningless. We know that earnings this year won’t be anywhere near that figure (all of its planes are now grounded!).

Similarly, we could put the consensus earnings forecast for FY2020 of 34.4p per share (it was 72.9p per share yesterday) into the P/E ratio formula to get a forward-looking P/E ratio of 16.9. Once again, this figure is going to be relatively meaningless. The reality is that City analysts have no idea what easyJet’s earnings will be, given the extreme travel restrictions. 

As highly respected analyst Paul Scott at Stockopedia says: “Forecasts have gone out of the window – we haven’t got any sensible guidance yet on how companies might perform. Lots of companies are likely to be reporting huge losses this year, and may or may not survive.”

Of course, there are some sectors in which earnings should hold up relatively well. Here, P/E ratios could still be a useful form of analysis. However, in many sectors, near-term earnings are going to be hit hard, which means that P/E ratios are really not much use.

Dividends will be cut

The next thing investors need to understand is that dividend forecasts can’t be relied on. In the current environment, many companies are suspending their payouts in a bid to conserve cash.

In the last few weeks, we’ve seen dividend cuts from a whole host of FTSE 100 companies, including ITV, Whitbread,and WPP. I’m expecting more companies to cut their payouts in the weeks ahead.

To quote Scott again: “As so many companies are cancelling their divis, I think it is safest to assume that all shares are currently yielding nothing, unless there is some reason to believe otherwise.

How to invest right now

So, what can investors do in this challenging environment?

Well, I think the best approach right now is to forget about P/E ratios and to an extent, dividend yields. Instead, focus on investing in high-quality companies that are likely to survive the economic downturn, but that have seen their share prices fall.

Ultimately, we’re in unchartered waters right now. The key, in my view, is to keep things simple and invest in resilient companies with a strong chance of survival.

Edward Sheldon owns shares in ITV and WPP. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

photo of Union Jack flags bunting in local street party
Investing Articles

1 top FTSE 250 growth stock to consider for an ISA in April

This FTSE 250 growth stock has fallen 20% since June, creating what looks like an interesting opportunity, argues Ben McPoland.

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

Looking for shares to buy? Check out this sub-£2 stock that’s smashing Rolls-Royce

Those looking for shares to buy have a lot of great options right now. Here’s a UK stock that offers…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Thinking of buying Legal & General shares for the 9% dividend yield? Read this first

Legal & General shares offer one of the highest dividend yields in the FTSE 100 index today. But there’s a…

Read more »

Housing development near Dunstable, UK
Investing Articles

Is this the best FTSE 100 stock to buy in April? Analysts think so

Analysts think shares in a leading FTSE 100 company with a strong position in an industry in a cyclical downturn…

Read more »

many happy international football fans watching tv
Investing Articles

1 insanely cheap FTSE 250 share to consider buying today?

James Beard’s struggling to understand why this astonishingly cheap UK share’s seemingly overlooked by so many value investors.

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

I’ve just topped up my ISA! Here’s what I bought

With the end of the current tax year fast approaching, James Beard’s just added more of this FTSE 100 icon…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

With a P/E of only 22, is Nvidia actually a top value stock?

Nvidia stock has soared spectacularly over the past few years, on the back of the AI boom. So how can…

Read more »

Bearded man writing on notepad in front of computer
Investing Articles

With a 10.3% yield, could this be the FTSE 250’s best income stock?

Which are the best FTSE income stocks to buy in 2026? I'm seeing some very nice-looking yields, but are these…

Read more »