How I’d choose shares to buy in the 2020 market crash

It’s all very well saying we should be buying FTSE 100 shares during the 2020 market crash, but choosing the best is a different matter.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The FTSE 100 dipped to 4,923 points Monday morning before pulling back. It’s standing at 5,010 as I write, but that’s at least above the lowest 2020 market crash level of 4,899, set a week ago.

Does it mean there’s some resilience at around the 5,000 level? I never pay much attention to the idea of ‘support’ levels, as they only seem to be transient things. Instead, I’d forget about the index, and concentrate on finding the best shares.

My Motley Fool colleague Paul Summers has put together an easy-to-follow checklist for picking quality companies, and I wholeheartedly agree with everything he says. Here, I’ll add a few thoughts of my own.

Market crash victims

Warren Buffett’s exhortation to be “fearful when others are greedy and greedy when others are fearful” might be in many people’s minds right now. But I prefer his rule 1: Never lose money. Oh, and rule 2: Never forget rule 1.

Those rules might have been better employed before the crisis, but they’re still important now. They wouldn’t have prevented losses during the 2020 market crash, but they can reduce your chances of a wipeout.

I reckon the surest way to avoid buying into companies that could go bust in a market crash is to avoid debt. At least, keep away from companies with debt but not enough assets to cover it in emergencies.

Look at Premier Oil, whose shares have crashed by 85% since the Covid-19 pandemic struck. Premier is carrying huge debts, and the value of its assets has plummeted as a barrel of oil has plunged to $26. Some might see Premier as a recovery candidate now. I see it as a possible catastrophe.

2020 survivors

We could just buy the best in a sector. But identifying the best isn’t always easy. So here’s a suggestion – buy the biggest.

Thinking of an oil company? Royal Dutch Shell is the biggest in the FTSE 100. Yes, its shares are down 43% in the market crash, but that’s a lot better than Premier’s thumping great fall. Is there any realistic chance Shell will go bust? No. Does Shell have sufficient assets to survive the crisis and service its debt? I think Shell’s resilient response to the previous oil price crisis has proven that. Is Shell the best oil company to buy right now? I think so.

You might not like the look of banks at the moment, but HSBC is the Footsie’s biggest, and its share price is only down 10%. By comparison, shares in Lloyds Banking Group have lost 44%. As it happens, I see both as potential buys now, but Lloyds carries a lot more risk.

Don’t obsess over ‘safety’

Finally, while the above two suggestions would, hopefully, identify relatively safe stocks, I wouldn’t spend too much time looking for sectors that are traditionally considered safe. At least, not in the depths of the 2020 market crash.

That would include supermarkets, and sure, Tesco shares are down only 18% and it would have been a good buy on that score. But we mustn’t lose our long-term focus, and I wouldn’t switch to a share now that I wouldn’t have bought before the market crash.

Alan Oscroft owns shares of Lloyds Banking Group. The Motley Fool UK has recommended HSBC Holdings, Lloyds Banking Group, and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »