We have some exciting news to share! The Motley Fool UK has now become an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. We’ll be introducing a new name and brand over the coming weeks — we're very excited to share it with you and embark on this new chapter together!

FTSE 100 shares have crashed! 3 steps I’d take in this bear market

As FTSE 100 (INDEXFTSE: UKX) shares crash, I’d pay attention to several points to help protect my money now and even create wealth long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This year’s stock market crash is understandably unnerving so many investors. Yet it’s potentially giving a rare opportunity to buy into high quality FTSE 100 shares too.

From its highs of around 7,675 in January, the FTSE 100 index has now fallen to approximately 5,100. This decline of over 30% puts Britain’s main equity index into bear market territory.

Therefore today, I’d like to discuss three steps I’d take in this unpredictable market. My aim, possibly like yours, would be to protect my money now and even create wealth in several years to come. I’ll also highlight several FTSE 100 shares I’m considering buying.

Here’s what I’d do 

First of all, I’d still invest in a Stocks and Shares ISA. Our tax year runs from 6 April to 5 April. We’ve less than three weeks to use the individual £20,000 ISA allowance for this tax year. 

Were there any FTSE 100 shares you liked before the market crash? Would you have invested in a company if the price had been lower? Well, here’s your chance now to buy into the shares via an ISA that has tax advantages.

Secondly, I’d reconsider my portfolio diversification strategy. Like many other investors, I’m wondering if we may already be in a recession. And certain industries tend to do better in times of slower economic growth.

A defensive company typically has a constant demand for its products or services. It isn’t correlated to the rest of the business cycle either. CNBC host Jim Cramer recently highlighted how important it may be to buy companies that “we can’t live without.” And I couldn’t agree with him more.

After all, we all have to buy daily basic essentials and continue our lives as normally as possible. Analysts regard consumer staples, healthcare companies, discount retailers, sin stocks (tobacco and drinks companies) and utilities mostly as defensive businesses. In other words, during a recession I’d bet on the consumer.

Finally, I’d pay attention to FTSE 100 shares that also have robust dividend yields and are likely to keep those dividends intact.

During mass market panics, some stocks may get sold off irrationally. But when investors plan to hold robust stocks for the long run — which I’d do — they’ll see the benefit of dividend reinvesting, returning even more cash on the initial investment.

The stock market crash is also making some of the UK’s best dividends stocks rather cheap. Passive income investors, such as retirees, could potentially benefit from investing in these companies.

FTSE 100 shares I’d consider now

Bear markets don’t occur very often. But when they do, it’d be important to buy into the top defensive businesses that may also provide investors with robust dividends. With this in mind, here are several large-cap shares I’m watching right now. I’d be willing to invest in them before the ISA deadline in April.

  • AstraZeneca – dividend yield 3.6%
  • BT Group – dividend yield 12.1%
  • British American Tobacco – dividend yield 7.8%
  • Coca Cola HBC AG – dividend yield 3.7%
  • Diageo – dividend yield 3.1%
  • GlaxoSmithKline – dividend yield 5.5%
  • Morrisons – dividend yield 3.4%
  • National Grid – dividend yield 5%
  • Ocado Group – doesn’t pay a dividend
  • Reckitt Benckiser Group – dividend yield 2.9%
  • Tesco – dividend yield 2.9%
  • Unilever – dividend yield 3.7%
  • United Utilities Group – dividend yield 4.5%

As always, don’t regard these as formal recommendations. Instead, view them as a starting point for more research.

tezcang owns shares of Morrisons. The Motley Fool UK owns shares of and has recommended GlaxoSmithKline and Unilever. The Motley Fool UK has recommended AstraZeneca, Diageo, and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

One English pound placed on a graph to represent an economic down turn
Investing Articles

Are we approaching a full-blown stock market crash?

Despite the war in Iran, we've avoided a stock market crash so far. Harvey Jones is gearing up to buy…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

This S&P 500 giant is building a global super app

If this household S&P 500 company achieves its ultimate aim, it could become a hell of a lot bigger in…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

How to target a £1m Stocks and Shares ISA by investing £511 a month

Fancy becoming a Stocks and Shares ISA millionaire? Harvey Jones thinks this long-term investment strategy could help you get there…

Read more »

A senior group of friends enjoying rowing on the River Derwent
Investing Articles

How much do investors need in an ISA to target a £31,353 yearly passive income

Harvey Jones shows how building a portfolio of FTSE 100 shares can generate enough passive income to enjoy a truly…

Read more »

Man smiling and working on laptop
Investing Articles

These 3 ‘secret’ dividend shares could be top stocks to buy in May!

Forget FTSE 100 dividend shares. And look past the FTSE 250 for passive income. Here are three lesser-known dividend stocks…

Read more »

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing For Beginners

How much is needed in an ISA for a £35,828 passive income from FTSE shares?

Royston Wild reveals how a Stocks and Shares ISA invested in FTSE 100 shares could deliver a huge passive income…

Read more »

Hydrogen testing at DLR Cologne
Investing Articles

17% below their 52-week high, is now an opportunity to consider Rolls-Royce shares?

Rolls-Royce Holdings shares have fallen significantly since March. James Beard asks whether now could be a good time for latecomers…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Just Released: Our Top Defence Stock For ISAs In May 2026 [PREMIUM PICKS]

Fire stock picks will tend to be more adventurous and are designed for investors who can stomach a bit more…

Read more »