The FTSE 100 crashes! Here’s how I’m going to profit

How can investors profit from one of the biggest FTSE 100 market falls in a generation? Here’s how I’m going to make money.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

These are scary times for investors. Take a look at the FTSE 100 or any other stock market now and only one word comes to mind. Wow (and not in a good way). We’ve not only seen not red across the board, but also some of the largest and heaviest price plunges any of us have experienced in our investing lifetimes.

As markets opened on Monday morning traders struggled to cope with the volume of panic selling.

What happened?

Over the weekend, two major oil exporting economies went to war. Russia denied an OPEC call to cut oil production. Vladimir Putin’s government is under heavy pressure because the country’s public spending is heavily tied to the price of oil. In response, Saudi Arabia threatened to flood the market with 2m more barrels per day at a massively discounted rate. The oil price fell by 25%. That’s its largest one-day drop since the start of the Gulf War in 1991.

When that news hit the market on Monday, already shaken by the spread of the coronavirus, all hell broke loose.

The FTSE 100 fell below 6,000 points for the first time since 2016, plummeting by 8.5%. By the end of the day, £125bn was wiped from the value of the UK’s 100 largest companies.

The Dow Jones Industrial Average, a benchmark of the 30 largest US companies, fell by over 2,000 points to settle 7.5% lower, its largest single-day fall in years.

Trading was suspended on Wall Street after indexes tumbled more than 7%, automatically halting trading for 15 minutes just minutes after the opening bell. For most investors this is uncharted territory.

How to react

When share prices start to rebound, and they will, investors will see that this has been an incredible buying opportunity. Companies you previously thought attractive but unaffordable, perhaps at high P/E ratios, are as cheap as chips. And businesses with strong balance sheets that perhaps paid only a 3% to 4% dividend now pay 5% or 6%. As share prices fall, dividend yields rise.

But I’m not buying immediately. I’m sitting in cash on the sidelines and watching, and waiting. The best 12 or so companies are on my watchlist and I’m monitoring their prices very closely.

They include FTSE 100 giants with record profits, hefty capital surpluses and high yields like Aviva and Legal & General. You’ll get the dual opportunity here not only for strong dividends but also share price growth and capital appreciation.

Also on my list are high-profit AIM-listed shares generating huge amounts of cash that will be helped by a general culture of people staying indoors. These include video game shares like Team17 that I’ve covered in detail elsewhere.

Hold on

Now isn’t the time to sell. Following the herd over the cliff will make you poorer in the long run.

It’s never good to see the value of your portfolio go down. But even worse for your long-term financial health is to realise losses at the bottom or near the bottom of the market.

If you’re an income investor focused on FTSE 100 high-yield dividend stocks and you sell in a panic, you undo all the work that compound interest has been doing for your money.

But now isn’t the time to buy either, I feel. Volatility is at an all-time high, and there’s much further these markets could fall. Trust me. Keep calm, and carry on watching and waiting.

Tom Rodgers owns shares in Aviva, Legal & General and Team17. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

I asked ChatGPT to settle the ISA v SIPP debate once and for all. It said…

Instead of working out whether an ISA or SIPP is the better tax wrapper, Harvey Jones called the robots in.…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Amazon shares: overpriced or a possible bargain?

Christopher Ruane thinks Amazon shares look pricier than he normally likes -- but also reckons they could be a potential…

Read more »

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »