Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Forget gold! I’d buy these 2 cheap FTSE 100 stocks today to achieve financial freedom

These two FTSE 100 (INDEXFTSE:UKX) shares seem to offer long-term total return potential, in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The gold price may have risen to its highest level since January 2013 due to investor fears surrounding coronavirus, but now could be the right time to buy FTSE 100 shares for the long run.

In many cases, they appear to offer good value for money and improving long-term financial prospects. And, with the FTSE 100 having recovered from all of its previous downturns, its potential to bounce back from present challenges seems to be high.

With that in mind, here are two FTSE 100 shares which appear to offer wide margins of safety. They could be worth buying in a Stocks and Shares ISA today.

Barratt

The recent half-year results from Barratt (LSE: BDEV) highlighted that its trading conditions have continued to be robust despite Brexit-related uncertainty. The housebuilder reported a 9.1% increase in completions versus the prior period, while its pre-tax profit was 3.7% higher than the first half of the previous year.

Looking ahead, Barratt is forecast to post a rise in its bottom line of 4.5% next year. Since it trades on a price-to-earnings (P/E) ratio of 11.3, it seems to offer good value for money.

Clearly, there are risks facing the UK economy at present. But with consumer confidence having improved over the past couple of months and interest rates expected to remain close to historic lows over the coming quarters, the stock could deliver an improving financial performance which enables it to produce capital growth.

As such, now may be the right time to buy a slice of it while investors continue to adopt a cautious stance towards the wider housebuilding sector.

Morrisons

The retail sector is another industry where investor sentiment is relatively weak. For example, Morrisons (LSE: MRW) trades on a P/E ratio of just 13.1 following its share price decline of 22% in the last year.

With competition in the supermarket sector high, and shoppers increasingly purchasing groceries online, the industry faces a period of change and uncertainty. This could limit the prospect of profit growth for Morrisons, although it’s currently expected to post 6% earnings growth in the current year and next year.

The retailer is set to benefit from its disciplined approach to costs. They could help to maintain its competitiveness at a time when consumer confidence is weak despite its recent surge. Furthermore, Morrisons’ plan to grow its wholesale operations could positively impact on its overall performance, while its online investment may pay off through rising sales and profitability in the long run.

Although the wider retail sector may remain unloved among investors over the coming months, Morrisons seems to offer good value for money given its growth prospects. It could offer recovery potential after a difficult 12-month period for its share price, and may help to improve your long-term financial prospects.

Peter Stephens owns shares of Barratt Developments and Morrisons. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Midnight is celebrated along the River Thames in London with a spectacular and colourful firework display.
Investing Articles

How on earth did Lloyds shares explode 75% in 2025?

Harvey Jones has been pleasantly surprised by the blistering performance of Lloyds shares over the last year or two. Will…

Read more »

Group of four young adults toasting with Flying Horse cans in Brazil
Investing Articles

Down 56% with a 4.8% yield and P/E of 13 – are Diageo shares a generational bargain?

When Harvey Jones bought Diageo shares he never dreamed they'd perform this badly. Now he's wondering if they're just too…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

Could these 3 holdings in my Stocks and Shares ISA really increase in value by 25% in 2026?

James Beard’s been looking at the 12-month share price forecasts for some of the positions in his Stocks and Shares…

Read more »

National Grid engineers at a substation
Investing Articles

2 reasons I‘m not touching National Grid shares with a bargepole!

Many private investors like the passive income prospects they see in National Grid shares. So why does our writer not…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£10,000 invested in Greggs shares 5 years ago would have generated this much in dividends…

Those who invested in Greggs shares five years ago have seen little share price growth. However, the dividends have been…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Growth Shares

Here is the Rolls-Royce share price performance for 2023, 2024, and 2025

Where will the Rolls-Royce share price be at the end of 2026? Looking at previous years might help us find…

Read more »

Investing Articles

This FTSE 250 stock could rocket 49%, say brokers

Ben McPoland takes a closer look at a market-leading FTSE 250 company that generates plenty of cash and has begun…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

Does ChatGPT suggest selling this S&P 500 stock, down 30% in 2025?

The share price of this S&P 500 stalwart has crashed by over 30% in the last 12 months. Yes, I'm…

Read more »