How to invest in growth stocks

Michael Taylor identifies the key features to look for in growth stocks.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Growth stocks have been hugely popular over the last 10 years as the market has roared on to consecutive new highs in what has been the biggest bull market of all time. 

For that reason, growth stocks have been in favour, and many investors have cashed in on the capital growth that many of these stocks can offer.

Here’s how to invest in growth stocks.

Find a growing market 

First of all, we need a growing market to find a growth stock to invest in. It is no good investing in a growth stock in an industry that is on its way out. Think of photography film or DVD rental.

We want stock in companies that have an expanding and growing market, in which they will be able to attempt to take a slice of the pie on offer.

Find a stock that is growing its revenues quickly 

We want stocks that are able to grow their top-line income. Stocks that can aggressively grow their business in the marketplace will see increases in revenue. While in the growth stage, profits are not so important as long as the business can expand and eventually turn those large revenues into profits. 

Companies that have a first mover advantage in a growing industry can be excellent growth company prospects, so long as the business can demonstrate high – and preferably accelerating – levels of growth.

Find a stock that is operationally geared

Stocks that benefit from operational gearing can be highly attractive growth investing candidates. Businesses that have fixed costs can see more and more of that revenue drop to the bottom line in profit when the business scales up. For example, a company that has a fixed-cost platform will need enough business to cover its costs. Once those costs are paid for, every penny of income then becomes profit, thus increasing the company’s margins.

Find a company that has a high ROCE

Return on capital employed (ROCE) is the company’s interest rate. If a business can invest £100 into its own business, and in return receive £120, then we would say that the business has a ROCE margin of 20%. Given that compound interest works exponentially, the company could then reinvest the proceeds into the business and grow even faster. 

Find a business that is light on capital expenditure

Companies that do not require high amounts of capital expenditure on the maintenance side can grow incredibly quickly. Businesses that require heavy capex spend on things like machinery and equipment must spend in order to keep their business afloat, rather than pump that cash into further growth. 

By identifying businesses that fit these parameters, there is a good chance that you have found an exciting growth stock. 

Views expressed in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Dividend Shares

Will the Diageo share price crash again in 2026?

The Diageo share price has crashed 35.6% over one year, making it one of the FTSE 100's worst performers in…

Read more »

Investing Articles

Is Alphabet still one of the best shares to buy heading into 2026?

The best time to buy shares is when other investors are seeing risks. Is that the case with Google’s parent…

Read more »

Investing Articles

Could the Barclays share price be the FTSE 100’s big winner in 2026?

With OpenAI and SpaceX considering listing on the stock market, could investment banking revenues push the Barclays share price higher…

Read more »

Investing Articles

Will the Nvidia share price crash in 2026? Here are the risks investors can’t ignore

Is Nvidia’s share price in danger in 2026? Stephen Wright outlines the risks – and why some might not be…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Growth Shares

I asked ChatGPT how much £10,000 invested in Lloyds shares 5 years ago is worth today? But it wasn’t very helpful…

Although often impressive, artificial intelligence has its flaws. James Beard found this out when he used it to try and…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

Did ChatGPT give me the best FTSE stocks to buy 1 year ago?

ChatGPT can do lots of great stuff, but is it actually any good at identifying winning stocks from the FTSE…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Who will be next year’s FTSE 100 Christmas cracker?

As we approach Christmas 2025, our writer identifies the FTSE 100’s star performer this year. But who will be number…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

I asked ChatGPT for an 8%-yielding passive income portfolio of dividend shares and it said…

Mark Hartley tested artificial intelligence to see if it understood how to build an income portfolio from dividend shares. He…

Read more »