A long-term plan for a 2020 market crash

Short-term market movements are difficult to predict. I think most investors will do better by ignoring them and investing for the long term.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fears of a market crash have waxed and waned lately. In the UK markets there was a worry before the general election, then optimism and now gloom about a possible disorderly Brexit. Globally there was a China-US trade spat that got worse before a partial agreement was signed. Then we have the coronavirus, which western markets have pretty much ignored.

On Monday Apple released a profit warning because production and sales of its iPhone have been affected by the coronavirus outbreak. Will this bring markets down all over the world? Maybe, but then again, maybe not.

People that keep calling a bear market will be right at some point. However, bear markets do not last forever. Rather than worrying the market will head lower, it may be better to accept that there will be ups and downs, and just invest for the long term.

Time and dividends

Responding to every up and down in the markets could be a path to ruin. Trying to ‘buy low, sell high’ is tricky. Pull a chart of the FTSE 100 up and go back to a random point in time and it will be difficult to predict where the price is heading the next day, next week, or next month. Consider that the news being reported at the time – some of it would be positive, some negative. Predicting the short-term direction of the markets is difficult.

Knowing where the market will be in 10 years is easier to predict. It will probably be higher, so long as dividend reinvestment is included. A lot of the FTSE 100 stocks pay dividends. The FTSE 100 total return index includes these dividend payments, and 95% of the time it’s higher after 10 years.

An investor can buy a fund that tracks the FTSE 100 and reinvests dividends, hold for at least 10 years, and they are very likely to end up wealthier.

Regular investment

Time in the market is likely to bring investor success more than trying to time the market when dividend reinvestment is involved. Investing doesn’t happen all at once though. Making regular investments means investing when the price is high, sometimes low, and all points in between. This is another way to smooth out the ups and downs in the markets.

If investing in entire markets is not desired, these principals work for some individual stocks. Big, stable, dividend-paying companies, that have been around for a while and have competitive advantages are good candidates.

RELX and Unilever are two examples of such companies. RELX publishes scientific and technical journals that researchers, academics, and practitioners need to do their work. Unilever has brands that people love to eat and drink and take care of themselves and their homes with. Both company’s dividends are well covered by their earnings, which bodes well for sustainability.

The annual total return on Unilever shares was 11.54% on average over the last 10 years while RELX averages 16.96% each year. Both are good candidates for a long-term dividend reinvestment strategy. But, be aware that individual stock picks are riskier than investing in entire markets. The more quality, income stocks that are held in a portfolio, the more the risk is spread out over them. 

James J. McCombie owns shares in Unilever. The Motley Fool UK owns shares of and has recommended Apple and Unilever. The Motley Fool UK has recommended RELX. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Business manager working at a pub doing the accountancy and some paperwork using a laptop computer
Investing Articles

£7,007 invested in Aston Martin shares 1 week ago is now worth…

Aston Martin shares have put on a spurt lately but they're still down 27% in the last year. Harvey Jones…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

£20,000 invested in Tesco shares 3 years ago is now worth…

Tesco shares have already delivered huge gains, but analysts think the story may not be over. Could today’s price still…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Here’s how I’m targeting £13,534 in yearly passive income from £20,000 in this FTSE financial star

This FTSE opportunity could hand investors major passive income, yet the market still seems to be overlooking just how much…

Read more »

Investing Articles

With BP shares boosted by Q1 results, how much higher can they go?

A big jump in profit in the first quarter put BP shares among the FTSE 100's upwards movers, with the…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How many Standard Life shares must an investor buy to give up work and live off the income?

Standard Life shares could be hiding one of the market’s most powerful long-term income engines — and the latest numbers…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Down 26% to under £17! What on earth’s going on with Greggs shares right now?

Greggs shares are trading at a deep discount to their ‘fair value’, despite record sales -- that gap could be…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Barclays shares just fell 3% after Q1 results. Is this a buying opportunity?

Barclays shares fall on results day. Andrew Mackie digs into Q1 numbers, buybacks, and whether investors should actually be buying…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing For Beginners

£10k invested in the FTSE 100 at the start of the decade is now worth…

Jon Smith shows the historical return from parking money in a FTSE 100 tracker, but outlines the potential benefits from…

Read more »