Forget gold! I’d buy this FTSE 100 dividend champion to make a million

The gold price might look attractive right now, but this FTSE 100 dividend champion has outperformed the market for decades.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

While gold has enjoyed a strong performance in recent months, over the long term, the asset has produced disappointing returns. Indeed, over the past three decades, the yellow metal has returned around 2.3% per annum, excluding costs and charges.

As such, equities could be a better investment over the long run. Some FTSE 100 dividend stocks, in particular, stand out as having much better long term prospects than the precious metal.

Global diversification

Unilever (LSE: ULVR) is one of the world’s largest consumer goods businesses. This makes the company very attractive from an investment perspective. Not only is it internationally diversified, but the demand for consumer goods is only likely to grow over the long term.

What’s more, consumers don’t stop buying washing powder or ice cream in an economic downturn. Therefore, the company is well placed to generate returns for investors through all market cycles.

Certainly, Unilever generated a strong return for investors in the last financial crisis. Between 2007 and 2010, Unilever’s revenues increased by around 10%. At the same time, many other companies around the world were struggling, particularly in the financial sector.

Solid revenue growth also helped the company’s share price outperform during this tough time. The stock added around 20%, excluding dividends, between 2007 and 2010.

Of course, there’s no guarantee the firm will be able to do the same in the next downturn. However, Unilever’s presence in the global consumer goods market implies it should be able to weather the storm.

Earnings growth 

Over the past six years, the company’s net profit has grown at a compound annual rate of 14%. A combination of volume growth and price increases have helped the firm achieve this performance.

Steady earnings growth has also helped the organisation achieve a reputation as a dividend champion. Over the past six years, the company’s dividend to investors has grown at a compound annual rate of 8%.

Even though Unilever might not currently support the best dividend yield in the FTSE 100, this suggests it’s still an excellent dividend growth investment. The stock currently supports a dividend yield of 3.3%, compared to the market average of 4.3%.

Still, the distribution is covered 1.5 times by earnings per share, which suggests there’s plenty of room for management to increase the dividend in the years ahead.

A better performance

All of the above seems to suggest Unilever could produce a more robust performance than the gold price over the next few decades. As such, the stock could be a more reliable investment than the yellow metal, despite its recent accomplishments.

A forward price-to-earnings (P/E) ratio of 20 might look expensive compared to the rest of the market. Nevertheless, Unilever has always commanded a high valuation and, right now, the stock is at the lower end of its long-run valuation range.

Therefore, it would appear the consumer goods giant is undervalued and could offer a wide margin of safety at current levels.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK owns shares of and has recommended Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man writing 'now' having crossed out 'later', 'tomorrow' and 'next week'
Investing Articles

The best time to buy stocks? It might be right now

Short-term issues that delay long-term trends create opportunities to buy stocks. And that could be happening right now with a…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Here’s why Next stock rose 5% and topped the FTSE 100 today

Next was the leading FTSE 100 stock today, rising 5%. Our writer takes a look at why and asks if…

Read more »

Renewable energies concept collage
Investing Articles

Up 458% in a year, could the Ceres Power share price go even higher?

Christopher Ruane reviews some highs and lows of the Ceres Power share price over the years and wonders whether the…

Read more »

Rolls-Royce's Pearl 10X engine series
Investing Articles

Are the glory days over for Rolls-Royce shares?

Rolls-Royce shares have soared in recent years. Lately, though, they have taken a tumble. Could there be worse still to…

Read more »

Group of friends meet up in a pub
Investing Articles

Are ‘66% off’ Diageo shares a once-in-a-decade opportunity?

Diageo shares have taken another hit in the early weeks of 2026. Are we looking at a massive bargain or…

Read more »

Investing Articles

Meet the UK stock under £1.50 smashing Rolls-Royce shares over the past year

While Rolls-Royce shares get all the attention, this under-the-radar trust has quietly made investors a fortune. But is it still…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »