Move over Amazon! A £1,000 investment in these FTSE 100 and 250 stocks delivered higher returns

Some stocks in the FTSE 350 have been runaway successes for investors, besting the returns of some US tech giants.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As a UK investor, reading about the astonishing gains made by US tech stocks can be tough. According to data from IG.com, a £1,000 investment in Netflix made in 2009 would have grown to £41,308 by 2019. A similar investment in Amazon would have been worth £19,320. 

Holding Netflix and Amazon over those 10 years would have returned 4,031% and 1,832% respectively. Could a UK investor have owned these stocks in an ISA or SIPP? As long as the provider made these stocks available and additional paperwork was completed, then yes, they could have.

Dealing in international stocks does add extra layers of complication, including the effect of exchange rates on the sterling value of the investment. For those unwilling or unable to bear the complexities, does that mean missing out on the opportunity of US tech stock style returns?

No, it does not. Using data from AJ Bell, I found multiple UK stocks that made enormous 10-year gains. I have already written about three AIM 100 stocks that delivered +3,000%. One of them beat Netflix, and the other two got close.

However, there are stocks in the FTSE 250 and even the FTSE 100, that raked up eye-watering gains over the last 10 years. They didn’t do as well as Netflix, but they did outperform Amazon.

FTSE flyers

The first is Ashtead Group, a company that rents out construction and industrial equipment. A £1,000 investment in Ashtead made 10 years ago would be worth around £29,383 now, returning 2,938% in total, or 40.22% on average each year.

4imprint Group, a service, product, and event promotor, delivered a 2,886% return over a decade. A £1,000 investment grew by 39.97% on average for each of the last 10 years to £28,864.

And finally, a 2,577% 10-year return was possible with shares in JD Sports Fashion. A £1,000 investment in this brick-and-mortar and online retailer would have grown by 38.39% on average each year to end up being worth £25,766.

Ashtead and JD trade are FTSE 100 constituents, and 4imprint is as member of the FTSE 250 index.

In hindsight

It’s easy to look at multiple thousands of percentage points of return and ruminate on a missed opportunity. While I grant you Ashtead and 4imprint may not be household names, they trade on the FTSE 100 and 250 respectively. JD is well-known and a FTSE 100 member.

However, many investors would have missed out on the full 10 year gain for all three. Please don’t fall into the trap of thinking the fortunes of these stocks were easily predictable 10 years ago, given the results we see today. 

Nevertheless, each of these stocks appreciated by 1,000% at some point over the last decade. Some investors may have seen this but concluded that the ride was over. They would have missed out on the next 1,000% and then some.

Instead of assuming a high-flying stock has had its best days already, do some research. What kind of market share does the company have? Can new markets be entered, or new products released? Can revenue and earnings growth continue to impress?

Going all-in on one stock is foolish. After all, if it goes to zero an investor loses everything. Holding multiple stocks or entire indexes, both domestic and international, will diversify the risk in your portfolio. But if you have the capital to risk on an already hot stock, and if prospects still look exceptional, then you might catch the next 1,000%.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. James J. McCombie has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Amazon and Netflix. The Motley Fool UK has recommended 4IMPRINT GROUP PLC ORD 38 6/13P. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two multiracial girls making heart sign against red background
Investing Articles

2 world-class stocks to consider buying while they’re down 20% and ‘on sale’

Looking for stocks to buy? These two names have attractive long-term prospects and are currently trading around 20% below their…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Growth Shares

£2k invested in this FTSE 250 stock a year ago would have tripled my money

Jon Smith reveals a FTSE 250 stock that's been surging over the past year, but could have further room to…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£10,000 invested in Barclays shares at the start of 2026 is now worth…

Barclays' shares have taken a massive hit in 2026, falling almost 20%. Is there potential for a rebound towards 500p…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£5,000 invested in Aston Martin shares at the start of 2026 is now worth…

Aston Martin shares are stuck in reverse right now. But down 99%, is there potential for a Rolls-Royce-like turnaround at…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Down 11% in a day! I’ve just bagged myself a FTSE 250 bargain

James Beard’s taken advantage of what he says is an over-reaction by investors to news of the departure of one…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

As the stock starts to fall, is it time to consider selling Rolls-Royce shares?

Rolls-Royce shares fell in March after years of gains. Is this a buying opportunity or the beginning of something more…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Diageo shares are down 28% — but is the market overcorrecting a cyclical slowdown?

Andrew Mackie looks beyond the cyclical slowdown in Diageo shares to reveal a misread growth story driven by portfolio shift…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

Guaranteed gains and limited losses: here’s my Stocks and Shares ISA plan for 2026-27

Our writer is looking to convert his Stocks and Shares ISA to cash for the year ahead. The reason? Guaranteed…

Read more »