Is the Ted Baker share price finally cheap enough to buy?

These two big 2019 fallers must surely reach share prices so low they’re irresistible, mustn’t they?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Ted Baker (LSE: TED) was one of Friday morning’s big early fallers, as we await news of the troubled fashion retailer’s Christmas trading period.

The fall came as fellow struggler Superdry suffered a share price crash after revealing that full-year profits could be wiped out by disastrous festive sales, and the contagion seems to have spread. Superdry has discovered that demand for full-priced products is very weak, on a high street awash with promotional deals, and continued low-margin trading could hit Ted Baker’s recovery.

A series of profit warnings, an overstatement of stock value, and the departure of founder Ray Kelvin from the helm all kicked in to help push the  Ted Baker share price down by 87% over the past two years. It’s interesting that Superdry’s problems also stemmed from the exit of its founder, Julian Dunkerton, though in that case his return doesn’t seem to have made a great deal of difference… yet.

But with Ted Baker’s share price routed, surely there’s some price at which the stock is a bargain?

Well, in my book, today’s level of around 390p is not it. While the share price has collapsed, earnings are expected to crumble along with it, and the big drop in EPS forecast for the year to January 31 would put the shares on a P/E of 11. To me, that’s nowhere near low enough to cover the risk and provide any kind of safety margin — especially as there’s no sustained earnings recovery on the horizon yet, not before 2023 at the earliest, according to analyst consensus.

Buy this instead?

Another potential recovery stock I’m avoiding in 2020 is Metro Bank (LSE: MTRO), whose share price has managed the astonishing feat of falling further than Sirius Minerals over the past 12 months — Sirius is down 77%, but Metro has that licked with an 89% collapse.

Metro’s problems have been legion, starting with a serious risk rating miscalculation affecting a lot of its loans, which even inspired the Financial Conduct Authority to take a look. The list of woes includes the need for capital raising, difficulties in getting a bond offering taken up, and the position of founder and Chairman Vernon Hill.

Hill held on as long as he could, but his days as Chairman were clearly numbered, and by mid-December his status as a non-executive director was terminated too.

CEO Craig Donaldson also headed out the door in December, to be replaced by Chief Transformation Officer Dan Frumkin, who had only taken that role in September (and what kind of bank should need a Chief Transformation Officer?)

It all reads like a catalogue of incompetence, and at the first sign of trouble, customers started deserting the ‘challenger’ bank (an appellation that used to sound exciting and profitable). And a bank that can’t retain customers, can’t get its accounting right, can’t offload its bonds… well, that barely seems like a bank worth investing in to me.

Again, is there a share price level that would tempt me to invest in Metro Bank? Unfortunately, no.

Alan Oscroft owns shares of Sirius Minerals. The Motley Fool UK has recommended Superdry and Ted Baker. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Long-term vs short-term investing concept on a staircase
Investing Articles

My JD Wetherspoon shares just fell 12% in a day! Here’s what I’m doing

JD Wetherspoon shares just fell sharply on news of lower profits. But are these short-term challenges or is there a…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock price forecast: could we see $300 in 2026?

Nvidia stock has paused for breath recently. However, Wall Street analysts seem to believe that it’s just a matter of…

Read more »

Older Man Reading From Tablet
Investing Articles

How to shelter a SIPP from a nasty stock market crash

Edward Sheldon outlines some simple strategies that could help SIPP investors protect their wealth against an equity market meltdown.

Read more »

ISA coins
Dividend Shares

4 UK shares that could provide a 10%+ annual ISA return

Jon Smith points out several stocks that could be included in a diversified ISA portfolio to help generate a yield…

Read more »

British pound data
Investing Articles

3 shares to consider buying as the FTSE 100 plummets

For those with cash on the sidelines and a long-term horizon, an equity market slump is less of a crisis…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

2 FTSE 100 blue-chips to consider for a Stocks and Shares ISA before 5 April

Looking for ideas for a Stocks and Shares ISA before the forthcoming allowance deadline? Ben McPoland highlights two FTSE 100…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

How much will you need in a SIPP to earn a £3k monthly passive income in 2053?

A SIPP can be an exceptional wealth-building tool. Royston Wild explains how -- and reveals a top FTSE 100 dividend…

Read more »

Happy retired couple on a yacht
Investing Articles

3 easy steps to target a £1,000,000 Stocks and Shares ISA!

Looking to get a seat on millionaire's row? Royston Wild reveals three top strategies that could supercharge your Stocks and…

Read more »