Here’s a FTSE 250 Christmas sales winner I’d buy, and a loser I’d avoid

The festive season has been disappointing for one of these two mid-cap stocks, but very healthy for the other.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The UK high street has suffered a weak year, shaken by the repeating threat of a no-deal Brexit. According to the British Retail Consortium, total sales were down 0.1%, compared to a 1.2% rise in 2018.

Food and clothes

But Marks & Spencer (LSE: MKS) looks like it’s heading for worse than that, with sales in the Christmas quarter falling 0.6% in the UK, and by 2.3% internationally. There’s some small comfort in a 0.2% rise in UK like-for-like sales, though that was driven by a 1.4% gain in food sales — as is becoming all too familiar, clothing and home goods sales declined again, by 1.7% this time on a like-for-like basis, and by 3.7% in total.

Chief executive Steve Rowe told us of “an improved performance in Q3,” but also spoke of “a challenging trading environment in the lead up to Christmas.” He added that “the changes we made earlier in the year in Clothing have arrested the worst of the issues of the first six months and we are progressively building a much stronger team for the future.” But don’t we hear something like that almost every time M&S reports?

Although full-year expectations are unchanged overall, gross margins are “expected to be around [the] lower end of guidance.”

The market was unenthused, and the shares dropped 9% in morning trading — and they’re down 65% since a peak in May 2015. I know M&S is in its latest restructuring phase, and its recently announced plan to move into the (potentially lucrative but very competitive) active fashion business might prove a turning point. But I’ve seen too many M&S turnaround plans over the years to be tempted.

Booze

Meanwhile, pubs, bars and restaurants operator Mitchells & Butlers (LSE: MAB) enjoyed a more successful festive season, reporting like-for-like sales growth of 5.6% over the core three-week period, with first-quarter like-for-like up 3.5%.

This impressive performance included “strong performances on all of the key festive days,” with food sales up 3% and drink sales up 1.8%. I can’t say I’m too surprised, because the Brexit antics of our politicians in December would be enough to drive anyone to drink — and had that effect on me more than once.

The company is continuing to invest in its chain of establishments, with 81 conversions and remodels in the year to date, and one new outlet opened.

Having been in the doldrums for several years, the Mitchells & Butlers share price has been performing remarkably well in the latter half of 2019 — and from a low point for the year in May, we’ve seen a 93% rise. But after that surge, is it still a buy?

M&B has been through a troubled period and is in the process of rebuilding itself. Investor confidence ebbed so low that in 2017 the shares were trading on a P/E as weak as around seven, and after last year’s price recovery we’re now looking at a forward multiple of a bit over 11.

The downside for now is that dividends have not yet been reintroduced after having been suspended during the crisis years — but that should come.

These days I insist on seeing a real tangible turnaround from a recovery prospect before I’ll consider it, and I’m seeing that here. M&B is a cautious buy for me.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Down 32% and with a P/E of 9.5, is this FTSE 250 share too cheap to ignore?

This FTSE 250 share is in freefall after slashing guidance for this financial year. But Royston Wild eyes a potential…

Read more »

Chalkboard representation of risk versus reward on a pair of scales
Growth Shares

Why high oil prices could be good news for Lloyds shares

Jon Smith talks through the implications of elevated oil prices and translates that through to the potential impact on Lloyds'…

Read more »

Investing Articles

Lists of income stocks to buy almost never include this one — but with a forecast 8.2% yield, I think they should!

This FTSE firm, not always seen as an income play, has a forecast yield of 8.2%, underlining why it's one…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

Aviva’s share price is down 13% to under £7, despite outstanding 2025 results! Time for me to buy more?

I think Aviva’s share price reflects an outdated view of the business, and that gap between perception and reality is…

Read more »

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

Shell’s £33+ share price is near an all-time high, so why am I going to buy more as soon as possible?

Shell's strong cash generation and improving growth drivers contrast with a share price well below my valuation, suggesting major long‑term…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

An 8.4% forecast yield but down 16%! Time for me to buy more of this FTSE 100 passive income star?

This FTSE 100 passive‑income machine is delivering rising payouts and strong forecasts, and its share price suggests the market hasn’t…

Read more »

CEO Mark Zuckerberg at F8 2019 event
Investing Articles

£10,000 invested in Meta Platforms Stock 5 years ago is now worth…

Meta Platforms has been throwing good money after bad at Reality Labs since 2021, but the stock has more than…

Read more »

Middle-aged white man pulling an aggrieved face while looking at a screen
Investing Articles

£7,500 invested in Diageo shares 5 weeks ago is now worth…

Our writer wonders if Diageo shares are worth a look at a 14-year low, or whether this FTSE 100 spirits…

Read more »