This stock’s just surged 10%! Should you buy it for your ISA?

Royston Wild considers whether this end-of-week charger carries too much risk today.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

AO World (LSE: AO) is a stock that really charged in Friday business. The electricals retailer finished 10% higher in end-of-week business and was creeping back towards the six-month highs just shy of 100p punched in late December. I fear, however, that investors are getting a little too giddy given the fragile outlook for the UK retail sector, and suggest that a correction could be coming for AO World given the bulky share price gains of late 2019 and early 2020.

If anything my cautiousness has increased further after the Bank of England released data today on consumer borrowing. According to Threadneedle Street, the yearly growth rate in unsecured lending dropped to 5.7% in November from 6.1% in the previous month. Meanwhile net consumer credit of £600m last month was the smallest flow for six years and well down from the average of £1.1bn since July 2018.

Big ticket blues

Taken in tandem with the poor retail figures that we have been seeing over the past year, these numbers from the Bank illustrate just how stark the growing reluctance of consumers to part with their cash is becoming. And naturally, sellers of big ticket electrical items like AO World should be particularly worried, as sales of the items it sells (whether essentials or luxuries) are the first thing to suffer in times of intense political and economic concern like these.

Recent trading updates from other major sellers of expensive items have exacerbated the sense of concern too. Marshall Motor Holdings, for instance, announced in a pre-Christmas release that the market for automobiles has remained “challenging,” and that trading conditions had actually weakened further in the fourth quarter.

And in an earlier update, furniture retailer ScS Group warned that its own like-for-like orders were down 7.1% during the 17 weeks to November 23, a result that it said reflected “ongoing economic and political uncertainties [that] are continuing to impact consumer confidence and spending.”

Too much risk!

AO World’s share price has carried on ballooning following better-than-expected results in mid-November, at which time its financials showed like-for-like electrical sales rising 4.5% in the six months to September. It now trades at a 60% premium to share price levels before the release, which I think is way too high.

Given the prospect that Brexit uncertainty will likely last through the whole of 2020 at the very least, a situation that would see shoppers keeping a tight rein on their spending, I fear that those hoping for a sustained recovery following that solid first fiscal half could very well end up disappointed.

I’m certainly not tempted to buy right now, AO World’s high forward P/E ratio of 69.9 times for the financial year to March 2021 — the period in which it’s expected to snap back into profit — giving me extra reason to fear a share price correction should the news flow indeed disappoint.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Workers at Whiting refinery, US
Investing Articles

Why is everyone selling BP shares?

BP shares have been some of the most sold in the last week. What's going on here? And could this…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is this market correction a once-in-a-decade chance to buy ultra-high-yield income stocks?

As share prices fall, dividend yields rise. The FTSE 100 is full of top income stocks and Harvey Jones says…

Read more »

This way, That way, The other way - pointing in different directions
Investing Articles

Down 25% in a month! Are these the 3 best stocks to buy in today’s correction… or the worst?

Harvey Jones examines whether the best stocks to buy today can all be found in the FTSE 100 sector that…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

This FTSE small-cap stock can surge 105%, says one broker

Ben McPoland highlights a FTSE small-cap share that's trading cheaply and offering a dividend for the first time since 2019.

Read more »

A mature adult sitting by a fireplace in a living room at home. She is wearing a yellow cardigan and spectacles.
Investing Articles

£10,000 invested in ultra-high yield Legal & General shares on 5 April last year is now worth…

Investors typically buy Legal & General shares for the dividend income, as they now yield more than 8.5%. But will…

Read more »

Modern apartments on both side of river Irwell passing through Manchester city centre, UK.
Investing Articles

With an empty ISA today, how long would it take to aim for a million?

Is it realistic to aim for a million with an empty ISA? Our writer turns from fantasy to facts to…

Read more »

Burst your bubble thumbtack and balloon background
Investing Articles

What on earth’s going on with the Helium One share price?

The Helium One share price rally has stalled. Our writer reflects on the reasons and asks whether now could be…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Getting started with investing? Here are 3 UK stocks to take a look at

The next time the stock market opens, it will be the new financial year. And Stephen Wright has three UK…

Read more »