I would sell Sports Direct right now and buy this FTSE 100 share

As things look worse for Sports Direct International plc (LON: SPD), this is where I would put my money instead.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

You know things are bad when an accountant won’t work for you. It’s a rarity – major auditing firms refusing to take on a client – but this is the exact situation Sports Direct (LSE: SPD) now finds itself in.

This month has seen Mike Ashley’s ailing retailer have to renege on its commitment to appoint one of the ‘big four’ accountancy firms to look at its books, a necessity it found itself in after its previous auditor Grant Thornton said in July it would be quitting amid concerns over a ‘last minute’ €674m tax bill.

Unhappy Shareholders

The news is not expected to be going down well at today’s AGM – the failure to appoint an auditor would make Sports Direct the first major listed UK business ever to suffer this particular humiliation. According to reports, shareholder advisory service Pirc is recommending shareholders vote against the company’s management, and it’s not hard to see why.

As well as the struggles with assigning an auditor and the unexpected Belgian tax bill, the company had been forced to delay the publication of its annual results and has seen its share price drop almost 50% in the past month.

In my experience this kind of massive price drop usually represents one of two things – a major and possibly unbeatable problem, or an overreaction to short-term news. Unfortunately I don’t think this is a case of the latter.

Sports Direct may be able to recover its position at some stage, but at this point I think there are just far too many unknowns and potential issues.

Where I put my money

With this in mind, if I had cash in Sports Direct, I would consider selling up right now, or at least reducing my position, and instead putting my money in the safer (I believe) investment of AstraZeneca (LSE: AZN).

The pharmaceutical giant did see a minor setback to its Imfinzi lung cancer treatment this month, but it is perhaps a testament to the company’s strength that the share price saw little impact.

Specifically the treatment is being trialled in conjunction with other medications for the combined effect on various cancers, and one such combination failed to show statistically significant results. Elsewhere the company has a strong portfolio of other medications and treatments, many of which saw better than expected sales in its latest results.

AstraZeneca also outstrips its rivals in one key area – that of generic drug sales, particularly in Asia, following the expiry of company patents. While others have seen these generics hurt sales of the premium versions massively, Astra has been working with various Chinese agencies and hospitals to provide large quantities at lower prices – a strategy that so far seems to be working to counteract the problem.

The company’s share price may not be the cheapest bargain – with the latest expectation that its P/E would come in at about 25 – and the current dividend yield of about 3% is at the lower end of what I would consider. But in comparison to Sports Direct, I think there can be no question as to where I would put my money.

Karl has shares in AstraZeneca. The Motley Fool UK has recommended AstraZeneca. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Two multiracial girls making heart sign against red background
Investing Articles

2 world-class stocks to consider buying while they’re down 20% and ‘on sale’

Looking for stocks to buy? These two names have attractive long-term prospects and are currently trading around 20% below their…

Read more »

Close-up image depicting a woman in her 70s taking British bank notes from her colourful leather wallet.
Growth Shares

£2k invested in this FTSE 250 stock a year ago would have tripled my money

Jon Smith reveals a FTSE 250 stock that's been surging over the past year, but could have further room to…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

£10,000 invested in Barclays shares at the start of 2026 is now worth…

Barclays' shares have taken a massive hit in 2026, falling almost 20%. Is there potential for a rebound towards 500p…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£5,000 invested in Aston Martin shares at the start of 2026 is now worth…

Aston Martin shares are stuck in reverse right now. But down 99%, is there potential for a Rolls-Royce-like turnaround at…

Read more »

Road trip. Father and son travelling together by car
Investing Articles

Down 11% in a day! I’ve just bagged myself a FTSE 250 bargain

James Beard’s taken advantage of what he says is an over-reaction by investors to news of the departure of one…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

As the stock starts to fall, is it time to consider selling Rolls-Royce shares?

Rolls-Royce shares fell in March after years of gains. Is this a buying opportunity or the beginning of something more…

Read more »

A rear view of a female in a bright yellow coat walking along the historic street known as The Shambles in York, UK which is a popular tourist destination in this Yorkshire city.
Investing Articles

Diageo shares are down 28% — but is the market overcorrecting a cyclical slowdown?

Andrew Mackie looks beyond the cyclical slowdown in Diageo shares to reveal a misread growth story driven by portfolio shift…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

Guaranteed gains and limited losses: here’s my Stocks and Shares ISA plan for 2026-27

Our writer is looking to convert his Stocks and Shares ISA to cash for the year ahead. The reason? Guaranteed…

Read more »