Why I’d still buy FTSE 100 star-performer Diageo for my ISA

Diageo plc (LON: DGE) is improving its figures a bit each year and progressing shareholder returns – that’s exactly what I want! 

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When investing, your capital is at risk. The value of your investments can go down as well as up and you may get back less than you put in.

Read More

The content of this article is provided for information purposes only and is not intended to be, nor does it constitute, any form of personal advice. Investments in a currency other than sterling are exposed to currency exchange risk. Currency exchange rates are constantly changing, which may affect the value of the investment in sterling terms. You could lose money in sterling even if the stock price rises in the currency of origin. Stocks listed on overseas exchanges may be subject to additional dealing and exchange rate charges, and may have other tax implications, and may not provide the same, or any, regulatory protection as in the UK.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Diageo (LSE: DGE) share price is a good advertisement for buy-and-hold, long-term investing, I reckon.

Over the 10 years between July 2009 and July 2019, the premium branded alcoholic drinks producer’s share price has elevated by around 268%. That’s not bad for a ‘lumbering giant’ of the FTSE 100. Indeed, the firm now sports a massive market capitalisation close to £80bn.

Fast-moving, cash-generating consumer goods

The outperformance has been driven by the world’s craving for the company’s well-known brands such as Guinness, Baileys, Captain Morgan, Smirnoff, Johnnie Walker and Tanqueray. There’s no doubt Diageo is what some investors jokingly refer to as a ‘sin’ stock. But if you are looking for a robust financial performance from the underlying businesses behind your shareholdings, sinners can often be winners on the stock market.

In general, companies peddling fast-moving consumer goods that are backed by strong brands can generate stable, predictable cash flows – ideal for backing up dividend payments to shareholders.

But with the ‘sin’ stocks, I think that concept is pumped up with an extra layer of intensity. In times of general economic hardship, for example, I’d observe that stuff such as booze, fags and ‘a daily flutter on the horses’ can be the very last things to disappear from personal budgets.

A full-strength valuation

Yet despite the rise of Diageo stock over the most recent decade, there have been periods where some shareholders could have lost their faith in the stock. Between July 2013 and July 2016, for example, the share price dipped a bit then ended up where it started.

But that’s not surprising because it’s popular, and the valuation runs at full-strength most of the time. Therefore, any slight disappointment in the numbers produced is likely to stall progress or cause weakness in the price as investors fret about their forward growth assumptions.

The up-trend in the shares has been robust lately, so are we about to see another period of stagnation in the stock? I don’t think there’s much to worry about in today’s full-year results report to 30 June.

Organic sales volumes moved 2.3% higher compared to the year before driving an organic net sales increase of 6.1%. The company puts this success down to “broad-based” performance across the business and in most regions around the world.

Strong cash flow

Organic operating profit outperformed the revenue figures by rising 9%. There was a better price mix and “productivity benefits from everyday cost efficiencies.” 

But the acid test is in the cash account, and the news is good there too. Net cash from operations moved 5.4% higher and free cash flow went up 3.4%. The directors used the cash headroom to slap 5% on the total dividend for the year and extend the share buy-back programme to the tune of £4.5bn.

Diageo appears to be doing exactly what I want. It’s improving its figures a bit each year and progressing shareholder returns. But we can’t rule out another period of share-price stagnation ahead. After all, at the current 3,295p, the forward-looking earnings multiple for the current trading year runs a shade below 24, and the anticipated dividend yield is about 2.2%.

Not cheap, but given the quality on offer, even now I’m more likely to be a buyer rather than a seller of the shares for my retirement portfolio.

Should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is National Grid too boring for my Stocks and Shares ISA? 

Harvey Jones is looking for a solid FTSE 100 dividend growth stock for this year's Stocks and Shares ISA limit.…

Read more »

Investing Articles

Down 20% this month, can this struggling FTSE 100 stock recover?

Shares in delivery company Ocado are down considerably this month, continuing a multi-year trend. Is there still hope for this…

Read more »

Young Asian man drinking coffee at home and looking at his phone
Investing Articles

2 FTSE 100 high dividend shares to consider in May

I'm building a list of the best FTSE 100 income shares to buy this month. Here are two I'm expecting…

Read more »

Ice cube tray filled with ice cubes and three loose ice cubes against dark wood.
Investing Articles

Just released: Share Advisor’s latest lower-risk, higher-yield recommendation [PREMIUM PICKS]

Ice ideas will usually offer a steadier flow of income and is likely to be a slower-moving but more stable…

Read more »

Investing Articles

Here’s how I’d target passive income from FTSE 250 stocks right now

Dividend stocks aren't the only ones we can use to try to build up some long-term income. No, I like…

Read more »

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

If I put £10k in this FTSE 100 stock, it could pay me a £1,800 second income over the next 2 years

A FTSE 100 stock is carrying a mammoth 10% dividend yield and this writer reckons it could contribute towards an…

Read more »

Investing Articles

2 UK shares I’d sell in May… if I owned them

Stephen Wright would be willing to part with a couple of UK shares – but only because others look like…

Read more »

Investing Articles

2 FTSE 250 shares investors should consider for a £1,260 passive income in 2024

Investing a lump sum in these FTSE 250 shares could yield a four-figure dividend income this year. Are they too…

Read more »