One share I think has huge potential and one I think could give investors a bloody nose

Andy Ross looks at two very different companies and asks: will the winner will keep on winning and the loser keep on losing?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Just last month, insurer and asset manager Legal & General (LSE: LGEN) announced plans to invest up to £4bn in a 10-year housebuilding partnership with the University of Oxford. The move is a reflection of a shift away from it being just an insurance company.  Last year, also on the housing theme, it acquired full ownership of CALA Homes, buying the 52.1% of shares it didn’t own in the housebuilder for £315m.

Clearly the insurer is making significant investments. This is partly the result of the fact Legal & General Investment Management (LGIM) – the insurer’s asset management arm – has managed to grow its assets under management beyond the £1trn mark. 

Ongoing success

For investors, I think the future looks bright as more people invest in tracker funds – an area where Legal & General has a strong presence – especially because of the ongoing scrutiny around active fund managers following the Neil Woodford debacle. Then on top of that more people than ever have pension freedoms and are likely to invest in the stock market themselves. These trends should help Legal & General to rake in more cash from investors. 

Pensions from individuals and from businesses is an area again where the asset manager is doing well. The scale of Legal & General means it can keep capitalising on new opportunities, as the partnership with the University of Oxford shows.

I happen to think that a combination of a high yield of 6% along with a P/E of 9 is a recipe for the share price to keep climbing higher because the shares have appeal both for those looking for a company that is undervalued and for those that are looking for income. 

In a very different boat

Construction company Kier Group (LSE: KIE) finds itself in a very different situation. The share price is racing downhill. To try to avoid being the next Carillion it’s cutting jobs and has suspended its dividend for 2019 and 2020. But even these measures may be a case of too little, too late. 

The whole construction market has been operating on precariously thin margins that have seen many companies struggle. Balfour Beatty is bouncing back after some tough years, but Carillion famously didn’t make it. Will Kier pull through? Its construction margins are just 2% and have only risen above that level once in the last five years, and that was to just 2.2% in 2015. With such fine lines between profits and losses, debts become a major issue. On this front, it’s not good news as Kier’s net debt of £186m is greater than its last operating profit of £160m. 

Investors may be tempted to try to catch a share price on the way down in the hope of spectacular returns if a turnaround is successful. But investing history is littered with companies that were too indebted to survive. Whether that is the case with Kier or not is unclear as yet, but I’d say the risk is too great. For me, growing companies like Legal & General offer a far more probable route to achieving financial gains from investing, rather than trying to time your purchase of shares in a declining company like Kier in the hope of some light at the end of the tunnel. 

Andy Ross owns shares in Legal & General Group. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Calendar showing the date of 5th April on desk in a house
Investing Articles

Investors are rushing to buy these before the Stocks and Shares ISA deadline. Should we join in?

Despite geopolitical troubles causing so much pain in the world, Stocks and Shares ISA investors in the UK are keeping…

Read more »

Mature friends at a dinner party
Investing Articles

How much do you need in a Stocks and Shares ISA for a £10,000 second income?

Ben McPoland highlights a FTSE 100 dividend stock yielding 7% that could contribute nicely to an ISA generating a second…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

How big a Stocks and Shares ISA is needed to target £500 of monthly passive income?

Christopher Ruane explains how a Stocks and Shares ISA could potentially earn someone thousands of pounds in dividends per year.

Read more »

British pound data
Investing Articles

With the stock market down, here are 2 potential ISA bargains to consider right now

When the stock market dips, investors looking at long-term prospects should seek out cheap shares, right? I have my eye…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Want a £1m Stocks and Shares ISA? Step 1 starts before 5 April

Dr James Fox explains why the Stocks and Shares ISA is an incredible vehicle, and why investors may want to…

Read more »

Happy woman commuting on a train and checking her mobile phone while using headphones
Investing Articles

2 dirt-cheap stocks to consider buying for an ISA portfolio in April

This pair of UK shares are down by double digits in recent months. Ben McPoland sees both as stocks to…

Read more »

Front view photo of a woman using digital tablet in London
Growth Shares

I think this undervalued penny stock has serious potential to outperform

Jon Smith points out a penny stock that's started to rise as the company pushes ahead with a transformation that…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

2 dividend-paying investment trusts to consider for a Stocks and Shares ISA

These two London-listed funds source their dividends globally, offering income investors diversification inside an ISA portfolio.

Read more »