The Ocado share price: can it keep rising?

Ocado Group plc (LON: OCDO) has nearly doubled in value this year. But can it keep going?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think it is fair to say that over the past 24 months, online retailer and technology group Ocado (LSE: OCDO) has proven all of its doubters wrong.

After doing nothing for many years, at the end of 2017, the stock suddenly started to move higher, and it hasn’t stopped since. A stream of technology deals and agreements with major retailers have sent shares in the business surging higher, and any investors who bought at the beginning of April 2017 are now sitting on gains of nearly 460%. 

A similar investment in the FTSE 100 has returned less than 5% excluding dividends.

The big question is, after this staggering performance can the Ocado share price keep rising or is it time to take profits from this market-beating performance?

Reach for the stars

It is pretty easy to see why shares in Ocado have taken off over the past 24 months. After years of refining its operations and struggling to achieve any sort of growth, since the beginning of 2017, there has been a rush of retailers wanting to get a piece of the company’s technology.

Management has signed deal after deal with companies all over the world that now have the rights to use Ocado’s technology when developing their own customer fulfilment centres.

The latest of these deals is a partnership between Ocado and Australian retail giant Coles. The latter has brought Ocado in to help it develop robotic distribution centres in Sydney and Melbourne. The wording of the deal suggests this could be just the start of a much larger and expansive collaboration between the two companies.

Where’s the money? 

However, while these deals might imply that Ocado is well on its way to becoming a global retail behemoth, at this point, it is difficult to assess the group’s long-term potential. 

Most of the deals Ocado has unveiled have not provided shareholders with detailed financials, which doesn’t seem to have held the shares back, but unless we get some concrete figures soon, investors might start to lose confidence in business. Indeed, based on current numbers, it is difficult to justify the current share price. Analysts are not expecting the group to report a profit for the next two years, even though revenues are projected to increase by around 30% to £2.1bn.

After the stock’s recent performance, Ocado has a market capitalisation of £9.6bn, which seems to me to be extremely expensive considering this company is not profitable. 

Too expensive 

A valuation of nearly £10bn seems outrageous no matter how you look at it. Investors are being asked to pay a very high premium for no profits today, but the promise of earnings in future. I don’t think this is a risk worth taking personally. As the company is not yet profitable, it is impossible to place a value on the shares, and with this being the case, I am sceptical that the stock can continue rising. 

So, overall, I think it might be worth taking some profits after the recent rally and for investors who are looking to buy in, I reckon it might be worth waiting for a better entry point.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

Is 50 too old to start buying shares?

Christopher Ruane explains why 'better late than never' is key to his thinking about whether 50's too old to start…

Read more »

Two male friends are out in Tynemouth, North East UK. They are walking on a sidewalk and pushing their baby sons in strollers. They are wearing warm clothing.
Investing Articles

Here’s what £150 a month in a Junior ISA could be worth by 2045…

You might be surprised to learn by how large a Junior ISA portfolio could become inside 20 years from modest…

Read more »

Investing Articles

This red hot equity fund in my SIPP returned 12.6% in the first 2 months of 2026

This global equity fund is delivering huge returns for Edward Sheldon’s SIPP in 2026, despite all the risks and uncertainty…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Want to retire richer? Here’s Warren Buffett’s golden rule to build wealth

If you want to build wealth for a richer retirement, then following Warren Buffett’s golden rule might be the best…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Get ready for stock market volatility…

As conflict in the Middle East makes share prices fluctuate, what strategies can investors use to try and find opportunities…

Read more »

British Isles on nautical map
Investing Articles

Why the FTSE 100 fell almost 5% this week

Declines in mining shares dragged the FTSE 100 down after a strong start to the year. Is the pullback an…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

How much do you need to invest in US stocks to earn a £2,000 monthly passive income?

Is it possible to target several thousand pounds of passive income each month by buying US growth stocks? Absolutely –…

Read more »

A mature woman help a senior woman out of a car as she takes her to the shops.
Investing Articles

How big does your ISA need to be to earn £1,000 a month in passive income?

Andrew Mackie explains how a long-term ISA strategy can help investors build a chunky £12,000 passive income in less than…

Read more »