The Aviva share price may be a great buy for this year’s stocks and shares ISA

Harvey Jones is sorely tempted by the 7%+ yield available from FTSE 100 (INDEXFTSE: UKX) giant Aviva plc (LON: AV).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Are you looking for an established FTSE 100 company that pays an attractive dividend for a bargain valuation? Insurance giant Aviva (LSE: AV) fits both criteria nicely.

I’ve been a fan of the stock for years, although even I have to admit that share price growth has disappointed lately.

On the Money

I’m also interested in comparison site Moneysupermarket.com (LSE: MONY), whose stock is up 5% today after it announced 8% revenue growth in its preliminary results for the year ended 31 December.

After the initial surge in investor interest, which saw the site’s share price grow five-fold in as many years to top 370p in summer 2015, it’s been idling, amid fears Amazon might launch its own insurance comparison site. Even after today’s jump, it only trades at 326p, the same level as three years ago. 

Shareholder rewards

Today brought good news, though. Moneysupermarket delivered record levels of switching and helped its customers save an estimated £2.1bn, while adjusted EBITDA of £129.4m was in line with expectations. It also reported “strong cash generation” of £106.6m during the period, while making significant progress in executing its strategy to reaccelerate core growth and unlock new markets.

It rewarded loyal investors too, announcing plans to return an additional £40m to shareholders in 2019, in line with its capital allocation policy. It also hiked the total dividend by 6%.

Beyond compare

Group CEO Mark Lewis said the group is reinventing itself and “taking price comparison to the next stage.” The board is confident of delivering market expectations for the year, with trading in the first six weeks “encouraging.”

Moneysupermarket trades at 16.9 times forward earnings, so there’s no bargain valuation here. A price-to-revenue ratio of 4.4 is also a bit high. However, the forecast yield is 3.8% and, as we have seen, management’s dividend policy is progressive. Meanwhile, operating margins of 32.6% and return on capital employed (ROCE) of a whopping 257.3%, look splendid. My worry is that it’s in a competitive market, although revenues look set to grow 7% this year, and 9% next. Overall, Moneysupermarket compares pretty well.

Life style

So to Aviva. It currently offers a whopping forecast yield of 7.8%, which you can take tax free inside an ISA, while cover stands at a healthy 1.8. That’s not the only reason to buy it. As Roland Head points out, management has fulfilled its promises by boosting cash flow, repaying debt, tightening focus, and offering a rising stream of dividends.

City analysts reckon the dividends will keep flowing, rising from 30.23p in 2018 to 37.34p in 2020. That’s a leap of 23.5% in a couple of years. If it happens, it’ll lift the yield to 8.9%. This is a lousy time to be a saver, but a golden age for dividend investors.

Big is beautiful

Aviva’s earnings looks set to grow 6% in 1919 and 7% in 2020, which should sustain the share price. It currently trades at a dirt-cheap 6.8 times forward earnings. ROCE of just 8.5% looks a bit stodgy (investors prefer 15% and above), but the high dividend and valuation make a compelling case.

harveyj has no position in any of the shares mentioned. The Motley Fool UK has recommended Moneysupermarket.com. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Wise: a hidden gem in the UK stock market

You won’t find Wise on the list of most popular shares in the British stock market. But Edward Sheldon believes…

Read more »

Rear view image depicting a senior man in his 70s sitting on a bench leading down to the iconic Seven Sisters cliffs on the coastline of East Sussex, UK. The man is wearing casual clothing - blue denim jeans, a red checked shirt, navy blue gilet. The man is having a rest from hiking and his hiking pole is leaning up against the bench.
Investing Articles

Is a £100,000 SIPP big enough to retire on?

Harvey Jones looks at how much money investors need in a SIPP to fund a decent standard of living after…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

As the FTSE 100 dips again, here’s what I think smart investors do next

FTSE 100 swings are creating short-term noise — but Andrew Mackie argues this may be where long-term opportunities are quietly…

Read more »

Investing Articles

This 67p growth stock’s smashing the FTSE 100 in 2026

This under-the-radar UK growth stock's absolutely flying right now. But it still sports a very reasonable valuation, says Edward Sheldon.

Read more »

Night Takeoff Of The American Space Shuttle
Investing Articles

Forget SpaceX? Amazon stock offers exposure to space cheaply

Amazon is the best performing Mag 7 stock in 2026. That's because investors are realising that there's huge potential in…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much does an investor need in an ISA to target £1,500 in monthly passive income?

Paul Summers reckons a bit of commitment and discipline can help generate a wonderful passive income stream for retirement.

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Prediction: by December, £5,000 invested in UK shares will be worth…

Zaven Boyrazian breaks down three different price forecasts for UK shares and explains which sectors of the stock market analysts…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

easyJet shares plummet 30% in 3 months! Is it now a top stock to buy?

Surging fuel costs have sent easyJet shares plummeting, but is this volatility turning the airline into one of the best…

Read more »