Forget buy-to-let. Here’s why I’d rather invest in FTSE 100-member ITV’s share price

ITV plc (LON: ITV) could offer stronger performance than the FTSE 100 (INDEXFTSE:UKX) and buy-to-let in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With a variety of FTSE 100 shares having recorded disappointing performances in recent months, there may be a number of impressive investment opportunities on offer. In contrast, buy-to-let appears to be declining in terms of its investment potential. Affordability issues could hold back capital growth over the medium term, while tax changes are causing net returns to come under pressure.

With that in mind, FTSE 100-member ITV (LSE: ITV) could offer improving investment prospects. The company has a low valuation, high yield and a strong position within its sector. Alongside another stock which reported on Friday, it may offer a wide margin of safety at the present time.

Improving prospects

The company in question is integrated metering services specialist Smart Metering Systems (LSE: SMS). Its post-close trading update showed that continued investment during the year has led to a 54% rise in the total number of metering and data assets under management. Total annualised recurring revenue for the year increased by 32% to £75.3m. Its Gas division saw meter recurring revenue rise by 19%, while its Electricity division’s meter recurring revenue almost doubled.

The stock also announced an agreement with Co-Operative Energy to provide services as an integrated domestic smart meter installer and Meter Asset Provider. It is now the preferred supplier to fund and install domestic smart meters on behalf of Co-Operative Energy in certain defined geographic areas, with there being 326,000 meter points within such areas.

Looking ahead, Smart Metering Systems is forecast to post a rise in earnings of 35% in the current year. Since it trades on a price-to-earnings (P/E) ratio of around 0.8, it could offer good value for money.

Low valuation

Also appearing to offer good value for money at the present time is ITV. The company trades on a price-to-earnings (P/E) ratio of 8.5 after recording a period of disappointing share price performance. Its financial outlook has deteriorated, with demand for TV advertising apparently coming under pressure as the prospects for the UK economy have become less positive.

Of course, all cyclical shares see their financial performance exaggerated by the prospects for the economy. From an operational standpoint, ITV seems to be making good progress in terms of maintaining a disciplined stance on costs and building market share. As such, this could be an opportune time to buy it, with it having the potential to generate stronger levels of profitability and share price performance once the UK’s economic performance picks up.

In the meantime, the stock has a dividend yield of around 6.3% from a payout which is covered 1.9 times by profit. Its income appeal seems to be strong due to its large amount of headroom when making dividend payments. Therefore, for value and income investors who have the patience to buy and hold over a multi-year timeframe, it could have significant appeal.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV and Smart Metering Systems. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Thoughtful man using his phone while riding on a train and looking through the window
Growth Shares

UK interest rates fall again! Here’s why the Barclays share price could struggle

Jon Smith explains why the Bank of England's latest move today could spell trouble for the Barclays share price over…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

2 out-of-favour FTSE 250 stocks set for a potential turnaround in 2026

These famous retail stocks from the FTSE 250 index have crashed in 2025. Here's why 2026 might turn out to…

Read more »

Young female business analyst looking at a graph chart while working from home
Investing Articles

Down over 30% this year, could these 3 UK shares bounce back in 2026?

Christopher Ruane digs into a trio of UK shares that have performed poorly this year in search of possible bargains…

Read more »

Mature people enjoying time together during road trip
Investing Articles

Yields up to 8.5%! Should I buy even more Legal & General, M&G and Phoenix shares?

Harvey Jones is getting a brilliant rate of dividend income from his Phoenix shares, and a surprising amount of capital…

Read more »

Light trails from traffic moving down The Mound in central Edinburgh, Scotland during December
Investing Articles

Up 7.5% in a week but with P/Es below 8! Are JD Sports Fashion and easyJet shares ready to take off?

easyJet shares have laboured in 2025, but suddenly they're flying. The same goes for JD Sports Fashion. Both still look…

Read more »

US Stock

I think this could be the best no-brainer S&P 500 purchase to consider for 2026

Jon Smith reveals a stock from the S&P 500 that he feels has the biggest potential to outperform the index,…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

Up 20% in a week! Is the Ocado share price set to deliver some thrilling Christmas magic?

It's the most wonderful time of the year for the Ocado share price, and Harvey Jones examines if this signals…

Read more »

Close-up as a woman counts out modern British banknotes.
Investing Articles

I asked ChatGPT for the 3 best UK dividend shares for 2026, and this is what it said…

2025 has been a cracking year for UK dividend shares, and the outlook for 2026 makes me think we could…

Read more »