Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Forget buy-to-let. Here’s why I’d rather invest in FTSE 100-member ITV’s share price

ITV plc (LON: ITV) could offer stronger performance than the FTSE 100 (INDEXFTSE:UKX) and buy-to-let in my opinion.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With a variety of FTSE 100 shares having recorded disappointing performances in recent months, there may be a number of impressive investment opportunities on offer. In contrast, buy-to-let appears to be declining in terms of its investment potential. Affordability issues could hold back capital growth over the medium term, while tax changes are causing net returns to come under pressure.

With that in mind, FTSE 100-member ITV (LSE: ITV) could offer improving investment prospects. The company has a low valuation, high yield and a strong position within its sector. Alongside another stock which reported on Friday, it may offer a wide margin of safety at the present time.

Improving prospects

The company in question is integrated metering services specialist Smart Metering Systems (LSE: SMS). Its post-close trading update showed that continued investment during the year has led to a 54% rise in the total number of metering and data assets under management. Total annualised recurring revenue for the year increased by 32% to £75.3m. Its Gas division saw meter recurring revenue rise by 19%, while its Electricity division’s meter recurring revenue almost doubled.

The stock also announced an agreement with Co-Operative Energy to provide services as an integrated domestic smart meter installer and Meter Asset Provider. It is now the preferred supplier to fund and install domestic smart meters on behalf of Co-Operative Energy in certain defined geographic areas, with there being 326,000 meter points within such areas.

Looking ahead, Smart Metering Systems is forecast to post a rise in earnings of 35% in the current year. Since it trades on a price-to-earnings (P/E) ratio of around 0.8, it could offer good value for money.

Low valuation

Also appearing to offer good value for money at the present time is ITV. The company trades on a price-to-earnings (P/E) ratio of 8.5 after recording a period of disappointing share price performance. Its financial outlook has deteriorated, with demand for TV advertising apparently coming under pressure as the prospects for the UK economy have become less positive.

Of course, all cyclical shares see their financial performance exaggerated by the prospects for the economy. From an operational standpoint, ITV seems to be making good progress in terms of maintaining a disciplined stance on costs and building market share. As such, this could be an opportune time to buy it, with it having the potential to generate stronger levels of profitability and share price performance once the UK’s economic performance picks up.

In the meantime, the stock has a dividend yield of around 6.3% from a payout which is covered 1.9 times by profit. Its income appeal seems to be strong due to its large amount of headroom when making dividend payments. Therefore, for value and income investors who have the patience to buy and hold over a multi-year timeframe, it could have significant appeal.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV and Smart Metering Systems. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Rolls-Royce's Pearl 10X engine series
Investing Articles

Can the Rolls-Royce share price do it again in 2026?

Can the Rolls-Royce share price do it again? The FTSE 100 company has been a star performer in recent years…

Read more »

Businessman hand flipping wooden block cube from 2024 to 2025 on coins
Investing Articles

After huge gains for S&P 500 tech stocks in 2025, here are 4 moves I’m making to protect my ISA and SIPP

Gains from S&P tech stocks have boosted Edward Sheldon’s retirement accounts this year. Here’s what he’s doing now to reduce…

Read more »

View of Lake District. English countryside with fields in the foreground and a lake and hills behind.
Investing Articles

With a 3.2% yield, has the FTSE 100 become a wasteland for passive income investors?

With dividend yields where they are at the moment, should passive income investors take a look at the bond market…

Read more »

Smart young brown businesswoman working from home on a laptop
Investing Articles

Should I add this dynamic FTSE 250 newcomer to my Stocks and Shares ISA?

At first sight, a UK bank that’s joining the FTSE 250 isn’t anything to get excited by. But beneath the…

Read more »

Investing Articles

£10,000 invested in BT shares 3 months ago is now worth

BT shares have been volatile lately and Harvey Jones is wondering whether now is a good time to buy the…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

After a 66% fall, this under-the-radar growth stock looks like brilliant value to me

Undervalued growth stocks can be outstanding investments. And Stephen Wright thinks he has one in a company analysts seem to…

Read more »

Content white businesswoman being congratulated by colleagues at her retirement party
Investing Articles

Don’t ‘save’ for retirement! Invest in dirt cheap UK shares to aim for a better lifestyle

Investing in high-quality and undervalued UK shares could deliver far better results when building wealth for retirement. Here's how.

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

1 growth and 1 income stock to kickstart a passive income stream

Diversification is key to achieving sustainable passive income. Mark Hartley details two broadly different stocks for beginners.

Read more »