3 Reasons I’m buying FTSE 100 shares today

I’m returning to FTSE 100 (INDEXFTSE: UKX) shares after a long period away from them. Here’s why.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Plunging US stock markets and Brexit chaos in the UK have come together to drive the FTSE 100 index down. The past week saw it drop below 7,000 and I think it’s worth remembering that the prime London index first broke through the 7,000 level on the way up in March 2015. We could say that the wiggles of the past three years and nine months around 7,000 mean the index has travelled broadly sideways.

Reason 1 – uncertainty

But I’d argue that the firms represented by the index have not seen their business operations move sideways over the period. In many cases, progress has been stellar, so we might expect the FTSE 100 to have done better than it has. Yet all the uncertainty in the macro picture looks like it has been keeping a lid on the valuations of some of Britain’s largest public companies.

If you research some of the companies in the FTSE 100 you’ll find some generous dividend yields, low earnings multiples and healthy-looking forward projections. I think the uncertainty in the air spells opportunity for investors.

Reason 2 – Santa Rally

I don’t know if it will happen this year, but statistically, there is a good chance that shares will rise in the run-up to Christmas and the New Year. I think the recent correction in stock markets sets the FTSE 100 index up well for a bounce-back Santa Rally. It’s only a short-term consideration, but if a Santa rally happens, it will get my new investments in FTSE 100 shares off to a good start, as the under-valuation I think I’m seeing begins to unwind.

Reason 3 – the long-term bet is a good one.

Over the long haul, the total investor returns from shares have outperformed every other major class of asset, such as cash, bonds and property. So, I think it is a good idea to invest in the direction that the prevailing winds are blowing – in shares. The return you get from shares arrives as income from the dividends and from capital gains when the share prices rise over time.

However, the turbocharger for your returns from shares is to reinvest the dividends you get straight back into them, ideally into the shares of the company that paid you the dividends in the first place. If you do that, the reinvested money from the dividends will earn dividends and so on – you’ve started to compound your money and that’s the ‘secret’ to generating wealth.

I think that the stock market hates uncertainty more than it hates anything else and the whole Brexit process is causing a lot of it. But, bit by bit, I reckon the uncertainty will fall away as the country’s future direction becomes clearer. Indeed, the deadline for leaving the EU is 29 March 2019. As we get closer to that date, I reckon share prices could respond well. I’ve been buying individual FTSE 100 shares, but I’d be just as happy to buy a FTSE 100 tracker fund right now that automatically reinvests dividends for a low-hassle approach.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

ISA or SIPP? Here’s 1 advantage and 1 disadvantage of both

SIPPs and Stocks and Shares ISAs both have potentially attractive features, as well as downsides. Christopher Ruane looks at some…

Read more »

Portrait of pensive bearded senior looking on screen of laptop sitting at table with coffee cup.
Investing Articles

£1,000 invested in Lloyds shares 6 weeks ago is now worth…

Lloyds shares have been on a huge run in the last couple of years. But is a 15% pullback in…

Read more »

Man smiling and working on laptop
Investing Articles

After the FTSE 100’s slump, these bargain shares are calling!

Are you on the lookout for top cheap stocks to buy? Royston Wild reveals three FTSE 100 value shares he's…

Read more »

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Worried about a stock market crash? Here are 2 things you should know

A stock market crash may look plausible, but it’s far from a done deal. Still, if markets do wobble, I…

Read more »

piggy bank, searching with binoculars
Investing Articles

This FTSE 100 stock soared 900% — but after a 25% crash, is the rally over?

After blowing away the FTSE 100 in 2025, this miner has hit turbulence in 2026 — Andrew Mackie investigates what’s…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

How much do I need in an ISA for a £700 second income?

Investing in dividend shares can be a great way to target a second income from a Stocks and Shares ISA.…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

If there’s a stock market crash this week, will you be ready?

Christopher Ruane explains why he's not phased by the inevitability of a stock market crash -- but is actively preparing…

Read more »

Mindful young woman breathing out with closed eyes, calming down in stressful situation, working on computer in modern kitchen.
Investing Articles

£15,000 invested in Diageo shares 3 weeks ago is now worth…

Bad times for Diageo shares! The last three weeks have seen yet another drop, but is this a time to…

Read more »