Can Xmas 2018 finally boost the Marks and Spencer share price?

Retail watchers will be eyeing up the critical Christmas sales period. Can Marks and Spencer Group plc (LON: MKS) pull it off this year?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In the early days of my investing career, Marks & Spencer (LSE: MKS) was a big favourite among private investors.

But it all turned horribly wrong around 1997. The share price went into a tailspin from which it still hasn’t recovered. Even the past five years have seen a 35% fall in the Marks & Spencer share price, while the FTSE 100 has lost 7%. Still, at least M&S isn’t struggling as badly as Debenhams, and is far from the dire straits that led to the bust of House of Fraser. 

But M&S does seem to be in a perpetual state of revamping its clothing offerings, trying to re-capture the imagination of each new generation of fashion-conscious buyers. And every time Christmas comes around, all eyes are captivated by that seasonal barometer of the high street.

And every year we’re disappointed. M&S frequently records good food sales, but year upon year it sees yet another season of fashion sales falling by the wayside. Will Christmas 2018 be any different?

Still changing

With the firm’s last full-year results released in May, chief executive Steve Rowe spoke of “the need for accelerated change,” and told us: “The first phase of our transformation plan, restoring the basics, is now well under way.” But at the time, I thought “Hang on, haven’t we been hearing this for years from M&S?

And to me, it looks like M&S’s ability to cope with, never mind profit from, the increasing shift to online clothing sales is still some way behind the curve.

On the bright side, Marks & Spencer shares are actually up 15% since April’s low. So maybe some of our institutional investors are expecting something a bit better this year — although dead cats do sometimes bounce, of course.

Earnings fall

The City’s analysts are forecasting a fall in earnings per share of around 12% for the year ending March 2019, which isn’t great. But they have a pretty much flat year penciled in for the following 12 months, so maybe the outlook is turning for the better?

Perhaps, surprisingly, these weak forecasts still put the M&S share price on a P/E multiple of about 12, and that’s not far behind the FTSE 100’s long-term average of around 14.

To me, that suggests there’s still a loyal following for M&S among investors, and it’s struck me over the years how the shares manage to keep to reasonably healthy valuations when lesser-known retailers in the same business would be harshly punished. Debenhams, for example, though admittedly in a leakier boat, has its shares valued at a lowly P/E of 8.7.

Dividend sustainable?

The forecast dividend yield from M&S has been pushed as high as 6% by the price slump, so that will surely account for some of the shares’ resilient valuation. But my big doubt is whether that’s sustainable. Current forecast suggest cover by earnings of only around 1.3 times and falling. And unless we start seeing a return to decent earnings growth sometime soon, I can see that having to be cut, even though cash flow is decent.

This full year, including Christmas, could be crucial. And if we don’t see M&S’s “accelerated change” making a difference to the bottom line sometime soon, I can see further share price slumps ahead.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Man hanging in the balance over a log at seaside in Scotland
Investing Articles

Are Barclays shares trading at a 50% discount?

On some metrics, Barclays shares could be looked at as half price. Is this a fair way to look at…

Read more »

Landlady greets regular at real ale pub
Investing Articles

After toppling 11%, are Wetherspoons shares too cheap to miss?

Wetherspoons shares are sinking after a disappointing trading update on Friday (20 March). Is the FTSE 250 firm now a…

Read more »

The flag of the United States of America flying in front of the Capitol building
Investing Articles

2 S&P 500 tech titans to consider for a Stocks and Shares ISA 

Our writer sees a few blue chips from the S&P 500 that are worth considering for a Stocks and Shares…

Read more »

Group of young friends toasting each other with beers in a pub
Investing Articles

JD Wetherspoon’s share price takes a sobering 10% dip!

JD Wetherspoon's share price tanked today (20 March), after the pub chain published its latest results. James Beard reckons it’s…

Read more »

Portrait of elderly man wearing white denim shirt and glasses looking up with hand on chin. Thoughtful senior entrepreneur, studio shot against grey background.
Investing Articles

I asked ChatGPT when the Taylor Wimpey shares turnaround is coming and it said…

Taylor Wimpey shares have fallen a long way from all-time highs. Might a stunning recovery be on the cards for…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

My JD Wetherspoon shares just fell 12% in a day! Here’s what I’m doing

JD Wetherspoon shares just fell sharply on news of lower profits. But are these short-term challenges or is there a…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock price forecast: could we see $300 in 2026?

Nvidia stock has paused for breath recently. However, Wall Street analysts seem to believe that it’s just a matter of…

Read more »

Older Man Reading From Tablet
Investing Articles

How to shelter a SIPP from a nasty stock market crash

Edward Sheldon outlines some simple strategies that could help SIPP investors protect their wealth against an equity market meltdown.

Read more »