Here’s why I would buy the ITV share price right now

I reckon there’s a lot to like about ITV plc (LON: ITV), including the more-than-5% dividend yield.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There’s a lot to like about the FTSE 100’s ITV (LSE: ITV) right now. For example, the firm’s TV news programmes seem far less biased and spin-prone than the BBC’s! But joking aside, the fundamentals of the business seem to sit well with the valuation, and I think we could be looking at a decent buying opportunity.

The recent share price of 152p puts the forecast dividend yield for 2018 at a tempting-looking 5.3%. City analysts following the company expect earnings to ease back around 6% this year, and by a further 4% in 2019. But the weakness in earnings could be driving the opportunity in the valuation. The firm is valued at just over 10 times 2018’s projected earnings, which seems undemanding.

Ex-growth and down-valued

The share price is down more than 40% from the highs it achieved at the beginning of 2016. Growth in earnings first slowed, then stopped, and finally, annual earnings began to decline and the valuation reduced to mirror the reality with earnings. We were looking at a price-to-earnings ratio of around 17 when earnings were growing in double-digit percentages around 2013. Today, ITV is ex-growth, and the dividend has come into sharp focus. The firm kept on raising the dividend payment each year despite lacklustre progress with earnings, and the yield has swollen as the share price contracted.

In early November, the firm reported on the progress it had made in the first nine months of the year. Trading had been steady, if unspectacular, and the company expects a flat outcome from its overall advertising revenue for the full year, mentioning that an increasingly uncertain economic environment”  was blowing up some headwinds.

The uncertain outlook is one reason for the firm’s modest-looking valuation, I reckon. Well-known US investor Warren Buffett once said, “You pay a high price for a cheery consensus,” which implies that you want the outlook to be a little murky if you want to pay a lower price. And ITV’s lack of forecast growth in earnings qualifies as a murky outlook.

Potential for growth to reignite later

However, an absence of growth now doesn’t mean that growth is gone forever. The company said in the recent report it’s focusing on executing its strategy to create a “stronger, structurally sound business, building on our strong operating performance in the areas of the business which are under our control.” The investment and cost-saving programmes are “on track,” and we could see the benefits of such initiatives translate into enhanced earnings down the line.

ITV strikes me as a good candidate for a dividend-led investment. You could collect the dividend income and reinvest it back into the firm’s shares to compound your money. If growth sparks up later, share price appreciation could add to your gains. I think the company is well worth your further research time right now, while the shares appear to be out of favour.

Kevin Godbold has no position in any of the shares mentioned. The Motley Fool UK has recommended ITV. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Female student sitting at the steps and using laptop
Investing Articles

How much do you need in an ISA to target £8,333 a month of passive income?

Our writer explores a potential route to earning double what is today considered a comfortable retirement and all tax-free inside…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

Could these 3 FTSE 100 shares soar in 2026?

Our writer identifies a trio of FTSE 100 shares he thinks might potentially have more petrol in the tank as…

Read more »

Pakistani multi generation family sitting around a table in a garden in Middlesbourgh, North East of England.
Dividend Shares

How much do you need in a FTSE 250 dividend portfolio to make £14.2k of annual income?

Jon Smith explains three main factors that go into building a strong FTSE 250 dividend portfolio to help income investors…

Read more »

Tesla building with tesla logo and two teslas in front
Investing Articles

275 times earnings! Am I the only person who thinks Tesla’s stock price is over-inflated?

Using conventional measures, James Beard reckons the Tesla stock price is expensive. Here, he considers why so many people appear…

Read more »

Investing Articles

Here’s what I think investors in Nvidia stock can look forward to in 2026

Nvidia stock has delivered solid returns for investors in 2025. But it could head even higher in 2026, driven by…

Read more »

Investing Articles

Here are my top US stocks to consider buying in 2026

The US remains the most popular market for investors looking for stocks to buy. In a crowded market, where does…

Read more »

Investing Articles

£20,000 in excess savings? Here’s how to try and turn that into a second income in 2026

Stephen Wright outlines an opportunity for investors with £20,000 in excess cash to target a £1,450 a year second income…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

Is a 9% yield from one of the UK’s most reliable dividend shares too good to be true?

Taylor Wimpey’s recent dividend record has been outstanding, but investors thinking of buying shares need to take a careful look…

Read more »