Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

The Wetherspoons share price is down 10%, but here’s a FTSE 100 stock I’d buy instead

Shares in J D Wetherspoon plc (LON:JDW) have fallen sharply. Roland Head explains what’s happened, and why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in pub chain J D Wetherspoon (LSE: JDW) were down by 10% at the time of writing on Wednesday.

The firm’s share price fell after Brexit-backing boss Tim Martin warned that rising wage costs wouldn’t yet be passed on to customers through higher prices. As a result, profits are expected to be slightly lower than those achieved last year.

What’s changed?

Less than two months ago, Martin said that like-for-like sales growth of 4% in 2018/19 would be enough “to match last year’s record profits.” The firm’s first-quarter trading has exceeded this threshold, with like-for-like sales up by 5.5%.

I assume that the company’s decision to increase wages this week was made before the publication of its full-year results on 14 September. So today’s revised guidance suggests to me that market conditions are proving to be tougher than expected. I can see two possible reasons for this.

One is that operating costs are rising faster than expected. The other is that tougher competition from rivals means that Martin doesn’t think he can push through price increases without losing sales.

In either case, the end result may be that Wetherspoon’s profit margins come under pressure this year.

Good company, but is the price right?

As a Spoons customer, my experience is that most of the firm’s pubs are well run with friendly staff, cheap drinks and a decent budget menu. As my colleague Graham Chester explains, the firm’s distinctive offering makes it a potential “category killer”.

From a financial point of view, free cash flow has been consistently strong and margins have been stable in recent years. A return on capital employed of 10.5% is higher than many rivals. Although net debt is higher than I’d like to see, it’s similar to rivals and should be manageable.

However, my estimates suggest that the stock trades on a forecast P/E of about 15.5 after today’s news, with a forward yield of 1%. I’m not sure this is cheap enough to reflect the risk of falling profits. I plan to stay on the sidelines for now.

Cruising to a profit

One company whose profits are unlikely to be affected by rising UK wages is the world’s largest cruise ship operator, Carnival (LSE: CCL). As cruise regulars will know, most ship operators recruit low-paid hospitality staff from emerging markets, keeping costs low.

The Carnival business — which owns brands including Cunard, P&O, Princess Cruises, and Holland America — has seen considerable growth over the last five years. Annual profits have risen from $1.1bn in 2013, to $2.6bn in 2017.

Rising demand for cruise holidays shows no sign of slowing. Although I can see a risk that the number of new cruise ships being launched each year will eventually leave the market saturated, I don’t think we’ve reached that point yet.

Analysts expect Carnival’s earnings to rise by 10%, to $4.24 per share this year. That puts the stock on a forecast P/E of 12.9 with a dividend yield of 3.4%. In my view this could be a good entry level for an investment in this market-leading business.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Carnival. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Arrow symbol glowing amid black arrow symbols on black background.
Investing Articles

12.4% yield and 36% undervalued! Is it time to buy this FTSE 250 passive income star?

This energy infrastructure enterprise now has one of the highest yields in the FTSE 250 with one of the biggest…

Read more »

Investing Articles

Will the strong IAG share price surge 69% in 2026?

IAG's share price has been one of the FTSE 100's best performers this year. Royston Wild considers if it might…

Read more »

Rolls-Royce Hydrogen Test Rig at Loughborough University
Investing Articles

I asked ChatGPT for a discounted cash flow on the Rolls-Royce share price. Here’s what it said…

Out of curiosity, James Beard used artificial intelligence software to see whether it thinks the Rolls-Royce share price is fairly…

Read more »

Finger clicking a button marked 'Buy' on a keyboard
Investing Articles

This FTSE 100 CEO just spent £1m buying 30,000 shares!

Company insiders of this FTSE 100 investing giant have been ‘buying the dip’ with almost £5m worth of shares purchased…

Read more »

Investor looking at stock graph on a tablet with their finger hovering over the Buy button
Investing Articles

With a 10-year annualised return of 26%, this growth stock could be too good to ignore

With consistent demand for its products, Diploma has managed to achieve average returns far above most other FTSE 100 stocks.…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

In 2025, the Marks and Spencer share price has turned £5,000 into…

2025 has been a poor year for the Marks and Spencer share price. However, Edward Sheldon believes that it can…

Read more »

Investing Articles

3 FTSE 100 predictions for 2026

2025 has been a blockbuster year for the FTSE 100. Here’s what Edward Sheldon thinks will happen with the stock…

Read more »

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »