The Wetherspoons share price is down 10%, but here’s a FTSE 100 stock I’d buy instead

Shares in J D Wetherspoon plc (LON:JDW) have fallen sharply. Roland Head explains what’s happened, and why.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in pub chain J D Wetherspoon (LSE: JDW) were down by 10% at the time of writing on Wednesday.

The firm’s share price fell after Brexit-backing boss Tim Martin warned that rising wage costs wouldn’t yet be passed on to customers through higher prices. As a result, profits are expected to be slightly lower than those achieved last year.

What’s changed?

Less than two months ago, Martin said that like-for-like sales growth of 4% in 2018/19 would be enough “to match last year’s record profits.” The firm’s first-quarter trading has exceeded this threshold, with like-for-like sales up by 5.5%.

I assume that the company’s decision to increase wages this week was made before the publication of its full-year results on 14 September. So today’s revised guidance suggests to me that market conditions are proving to be tougher than expected. I can see two possible reasons for this.

One is that operating costs are rising faster than expected. The other is that tougher competition from rivals means that Martin doesn’t think he can push through price increases without losing sales.

In either case, the end result may be that Wetherspoon’s profit margins come under pressure this year.

Good company, but is the price right?

As a Spoons customer, my experience is that most of the firm’s pubs are well run with friendly staff, cheap drinks and a decent budget menu. As my colleague Graham Chester explains, the firm’s distinctive offering makes it a potential “category killer”.

From a financial point of view, free cash flow has been consistently strong and margins have been stable in recent years. A return on capital employed of 10.5% is higher than many rivals. Although net debt is higher than I’d like to see, it’s similar to rivals and should be manageable.

However, my estimates suggest that the stock trades on a forecast P/E of about 15.5 after today’s news, with a forward yield of 1%. I’m not sure this is cheap enough to reflect the risk of falling profits. I plan to stay on the sidelines for now.

Cruising to a profit

One company whose profits are unlikely to be affected by rising UK wages is the world’s largest cruise ship operator, Carnival (LSE: CCL). As cruise regulars will know, most ship operators recruit low-paid hospitality staff from emerging markets, keeping costs low.

The Carnival business — which owns brands including Cunard, P&O, Princess Cruises, and Holland America — has seen considerable growth over the last five years. Annual profits have risen from $1.1bn in 2013, to $2.6bn in 2017.

Rising demand for cruise holidays shows no sign of slowing. Although I can see a risk that the number of new cruise ships being launched each year will eventually leave the market saturated, I don’t think we’ve reached that point yet.

Analysts expect Carnival’s earnings to rise by 10%, to $4.24 per share this year. That puts the stock on a forecast P/E of 12.9 with a dividend yield of 3.4%. In my view this could be a good entry level for an investment in this market-leading business.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Carnival. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Down 19%, the red lights are flashing for Barclays shares!

Barclays shares have fallen almost a fifth in value as the Middle East war has intensified. Royston Wild argues that…

Read more »

Aviva logo on glass meeting room door
Investing Articles

After falling another 5%, are Aviva shares too cheap to ignore?

£10,000 invested in Aviva shares five years ago would have grown 50% by now. But what might the future hold,…

Read more »

Two female adult friends walking through the city streets at Christmas. They are talking and smiling as they do some Christmas shopping.
Investing Articles

Next impresses again, but could its shares be about to crash?

Next shares have leapt after the retailer raised its full-year profits guidance. But could the FTSE 100 retailer be running…

Read more »

Investing Articles

Time to buy, after Next shares are lifted by storming FY results?

Retail sector weakness is holding back Next shares, is it? Tell that to the fashion shoppers who've driven up full-year…

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Growth Shares

Why the Barclays share price is currently its most undervalued in months

Jon Smith talks through why the Barclays share price has struggled in recent weeks, and flags up reasons why it…

Read more »

DIVIDEND YIELD text written on a notebook with chart
Investing Articles

10.7% yield! Should investors snap up Taylor Wimpey shares before they go ex-dividend on 2 April?

Harvey Jones is stunned by the double-digit yield available from Taylor Wimpey shares. But the FTSE 250 stock comes with…

Read more »

White female supervisor working at an oil rig
Investing For Beginners

Are investors taking a massive gamble with the Shell share price?

Jon Smith mulls the current state of play in the oil market and explains why he thinks further gains for…

Read more »

Young brown woman delighted with what she sees on her screen
Investing Articles

Stock market correction 2026: a rare chance to scoop up cheap UK shares?

The UK stock market's officially in a correction after a sharp drop in UK share prices, but our writer sees…

Read more »