The ‘King of AIM’ has rocketed 12% today but you should check out the Boohoo share price too

Harvey Jones says Boohoo Group plc (LON: BOO) and its royal fashion rival are growth monsters but success comes at a price.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

After a distinctly uncool year, AIM-listed global online fashion retailer ASOS (LSE: ASC) has fresh swagger after its final results showed sales leapt 26% to £2.4bn over the last year. Its stock rocketing 12% on the news.

Fashion king

ASOS has been described as the King of AIM, the largest stock on the index with a current market-cap of £4.65bn, almost big enough to plop it into the FTSE 100. However, it’s been overshadowed by fellow online fashionista Boohoo Group (LSE: BOO), which is up a mighty 563% over the last three years, against 63% share price growth at ASOS over the same period.

ASOS took a beating after warning in July that sales would be at the lower end of expectations. But that’s all forgotten after today’s glorious catwalk comeback. It also reported a 28% rise in pre-tax profits to £102m, while gross margins rose 140 basis points to 51.2%.

Global hub

The group is also expanding internationally, with its US hub phase one operational, and its Euro hub in phase two “progressing well”, as CEO Nick Beighton pursues his goal of “building ASOS into the world’s number one destination for fashion loving twentysomethings”.

ASOS is making a profit while pursuing an expensive investment programme. It now has a cash balance of £43m, reflecting working capital and capex investment, and recently agreed a new £150m three-year facility.

Take AIM, fire

ASOS is another market darling that lost its charm, tempting contrarians, but investors are swooning once more today. Approach with caution because it is not cheap, trading at a forecast valuation of a whopping 52 times earnings. It’s justified this with strong earnings per share (EPS) growth of 43%, 25% and 28% in the last three years. But any sign that momentum is flagging will spook investors, as we saw in July.

EPS growth is forecast to slow in the year to 31 August 2019, but 19% is still impressive, while its revenues are forecast to rise another 25% or so, to hit nearly £3bn.

Tears for fears

AIM-traded Boohoo is similarly pricey, trading at 54.2 times earnings which again, leaves little margin for error. Both groups need to establish themselves as global fashion destinations to justify that kind of price. Domestic success alone will no longer cut it.

Boohoo posted successive EPS growth of 48%, 101% and 48% over the past three years but, again, there are signs of a slowdown. It’s forecast to grow ‘just’ 20% in the year to 28 February 2019, then 24% the year after. Once again, that remains impressive.

Pretty tempting

Boohoo, which own women’s fashion line PrettyLittleThing, now has a market-cap of £2.54bn, so perhaps it should be crowned the Queen of AIM. It recently reported a 22% rise in six monthly earnings to £24.7m, with revenue up 50% to £395.3m, and predicted revenue growth of between 38% and 43% in the year to 28 February. However, there’s still a chance that it could crash 50% by the end of the year.

Our AIM royals are both enjoying success at home and abroad and look tempting, provided you are willing to pay a premium price for budget fashion.

harveyj has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How the UK State Pension measures up against other countries — and why it’s not enough

Mark Hartley weighs the UK State Pension against other nations, revealing why it’s important for Britons to explore additional options.

Read more »

Three signposts pointing in different directions, with 'Buy' 'Sell' and 'Hold' on
Investing Articles

A stock market crash this summer? Here’s how it could help

With emotion running high, the stock market is in a funny mood right now. And it can make investing choices…

Read more »

Close-up of children holding a planet at the beach
Investing Articles

Investors are pouring cash into Scottish Mortgage Investment Trust. Is it all about SpaceX?

Is this the perfect time to join the revived space race, by grabbing a chunk of the UK's most popular…

Read more »

The words "what's your plan for retirement" written on chalkboard on pavement somewhere in London
Investing Articles

Here’s 1 way to pick buy-and-forget stocks for a lifetime SIPP

Volatile stock markets have shaken the confidence of SIPP and ISA investors in 2026. We need a low-stress way to…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

1 quality stock to consider buying for a brand spanking new ISA

Ben McPoland highlights an excellent growth stock that he's looking to buy in the coming weeks. The company is growing…

Read more »

Investing Articles

How to target a devilishly good £666 weekly income from your Stocks and Shares ISA

Harvey Jones shows how investors can use their annual Stocks and Shares ISA allowance to generate a high and rising…

Read more »

Female Tesco employee holding produce crate
Investing Articles

The Tesco share price is struggling to regain 500p even after strong results – where to from here?

Last week's results should have been a big boost for the Tesco share price, but it failed to rally. Mark…

Read more »

Aston Martin DBX - rear pic of trunk
Investing Articles

£9,500 invested in Aston Martin shares a month ago is now worth…

Aston Martin shares have jumped by over a fifth in a matter of weeks. But they still sell for pennies…

Read more »