Is the Sports Direct share price set to storm back after 3-month slump?

Sports Direct International plc (LON: SPD) shares have had a dreadful five years, but could they be set for a big recovery?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Sports Direct International (LSE: SPD) has been one of the FTSE 250‘s poorest performers over the past three months, dropping 14% with the index down just 1.8%. And since a peak in mid July, the shares have lost 21% of their value.

Looking back further, the Mike Ashley-led business has lost 50% of its value over the past five years. So what’s gone wrong for the UK’s largest sports retailer, can it be turned around, and are the shares a bargain purchase right now?

Tough trading

The company has suffered from the severe downturn in the UK’s high street retail sector, and a couple of bad years saw underlying earnings per share crumble by 70% to just 11.4p in 2017. Long-running controversy concerning allegations of poor working conditions at the firm’s factories haven’t helped, and shareholder discontent led to the resignation of chairman Keith Hellawell on AGM day earlier in September.

Mr Hellawell had only narrowly survived a shareholder vote the previous year, and his departure was met with complaints from Mike Ashley that shareholders had stabbed him and the company in the back. The Unite union’s Steve Turner welcomed the departure, but was moved to wonder will “his replacement stand up to Mike Ashley in the interests of workers and shareholders?

In an investment candidate, I really like to see a company where everyone is pulling together in a positive environment: board, management, workers. I’m certainly not seeing that at Sports Direct, and that’s a big negative for me.

Profits recovering?

Having said that, although the year to April 2018 showed a big fall in reported pre-tax profit (down 72.5%) and reported EPS (down 88.3%), the underlying figures looked considerably rosier with pre-tax profit up 34.5% and underlying EPS up 74.6%. 

Sports Direct has been hit by troubles at Debenhams, in which Mr Ashley has built up a near-30% holding, and what’s going to happen at House of Fraser and other retailers in which he has established a stake is hard to determine at the moment.

On the valuation front, forecasts are suggesting solid EPS gains over the next two years, which would drop the stock’s P/E multiple to 13.5 by April 2020.

That’s a little below the FTSE 100‘s long-term average of around 14, so it looks superficially attractive. But there’s no dividend from Sports Direct, while the Footsie looks set to deliver around 4% this year. On that score, I’m not seeing an obvious bargain valuation.

Too much uncertainty

Added to that, net debt more than doubled to £397m in the year to April. And though it might not look too demanding at only around 1.3 times underlying EBITDA, it’s not a trend I like to see at the best of times, and certainly not during such tough times for retail firms.

I really wouldn’t be surprised to see Sports Direct shares pick up over the remainder of 2018, and last time I took a look inside one of the company’s stores it appeared well-stocked and reasonably busy.

But the big problem for me is that I’m not seeing a clearly joined up, all-working-together company with a clear vision. For that reason, I’m staying away.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

Up 50% in a month! Meet Quadrise, the soaring UK penny stock that offers an alternative to oil

Mark Hartley takes a closer look at a British penny stock that envisions a future less dependent on crude oil.…

Read more »

Senior couple crossing the road on a city street. They are walking with shopping bags while Christmas shopping.
Investing Articles

How much do I need in a SIPP for a £500 monthly passive income?

Looking to earn a reliable passive income from your SIPP? Royston Wild explains how this could be possible with some…

Read more »

Hand of person putting wood cube block with word VALUE on wooden table
Investing Articles

A P/E ratio of less than 7. Is this a red-hot value share to consider now?

James Beard uses a popular tool to identify a UK share that’s potentially undervalued. But he reckons judgement is also…

Read more »

Businessman with tablet, waiting at the train station platform
Investing Articles

£5,000 invested in cheap BP shares a month ago is now worth…

BP shares have rocketed by double-digit percentages over the last month. Can the FTSE 100 oil giant keep rising? Royston…

Read more »

This way, That way, The other way - pointing in different directions
Investing For Beginners

Why the next 4 weeks are going to be big for Barclays shares

Jon Smith points out upcoming earnings and ongoing geopolitical turmoil and explains how Barclays shares could be impacted in the…

Read more »

British flag, Big Ben, Houses of Parliament and British flag composition
Investing Articles

Scottish Mortgage has made a fortune on SpaceX and Tesla! Here are 5 UK stocks it owns

This FTSE 100 investment trust holds 101 growth stocks from around the globe, but only five from the UK. Which…

Read more »

Businessman hand stacking up arrow on wooden block cubes
Investing Articles

I think UK investors are missing out on this overlooked Dow Jones stock

Jon Smith flags a US stock in the Dow Jones index that has a price-to-earnings ratio over half the average,…

Read more »

Shot of an young mixed-race woman using her cellphone while out cycling through the city
Investing For Beginners

2 FTSE 100 shares that could outperform this year regardless of geopolitics

Jon Smith notes the volatile market but explains how to pick FTSE 100 shares that can be fairly insulated to…

Read more »