Warren Buffett: is this the secret to his success?

Warren Buffett is perhaps the greatest investor of all time. Here’s what he’s doing differently.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Warren Buffett is one of the greatest investors of all time. According to his 2017 letter to shareholders, between 1964 and 2017 he generated a return of an incredible 2,404,748% for investors, which equates to an annualised return of 20.9% per year. In comparison, the S&P 500 index, with dividends included, generated returns of 9.9% per year. Whereas the majority of fund managers fail to beat the market on a consistent basis, Buffett has smashed the market for over 50 years. 

This begs the question: what is he doing that other portfolio managers are not? 

Quality investing 

We know that Buffett likes to hold stocks for the long term. In his words, his favourite holding period is “forever.” We also know he looks for value. Yet perhaps the most important element of Buffett’s investment philosophy is that he looks for ‘quality.’

Consider this snippet from his 2014 shareholder letter: “Berkshire Hathaway Inc Acquisition Criteria: Businesses earning good returns on equity while employing little or no debt.”

That line above may just be one of the keys to Buffett’s success. It turns out that Buffett pays quite a lot of attention to a company’s return on equity (ROE) ratio while also preferring companies with low debt. 

So, what is return on equity and how is it calculated?

Return on equity 

Return on equity is a profitability ratio that measures the amount of net income generated as a percentage of shareholders’ equity in the company. Essentially, ROE demonstrates the ability of management to generate a decent return on your money. The formula for ROE is: 

Return on equity = net income ÷ total equity

Net income can be found on a company’s income statement. Total equity is found on the balance sheet.

The higher the return on equity, the better. A ROE of 15% or higher is generally considered good. Ideally, you want to see a nice consistent ROE over a 10-year period to indicate that the company is consistently generating a healthy profit with the earnings that management retain.  

Low debt 

The other key part of Buffett’s criteria above is the focus on low debt. Buffett prefers to see a low amount of debt so that he knows that earnings growth is generated from shareholders’ equity as opposed to borrowed capital. 

As such, the debt/equity ratio is another key that Buffett considers carefully. This is calculated: 

Debt to equity = total liabilities ÷ total equity

Alternatively, for a more stringent test, the following formula can be used:

Debt to equity = total long-term debt ÷ total equity 

Naturally, the lower the ratio, the better. Buffett prefers companies with a ratio under 0.5. Focusing on companies with low levels of leverage has most likely helped him avoid big losses over the years. 

Stronger returns 

So, if you’re looking for stronger stock market returns, consider adding the two metrics above into your stock selection process. As Buffett’s business partner Charlie Munger says: “If a business earns 18% on capital over 20 or 30 years, even if you pay an expensive looking price, you’ll end up with a fine result.”

More on Investing Articles

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »

UK financial background: share prices and stock graph overlaid on an image of the Union Jack
Investing Articles

Warren Buffett bought this FTSE 100 stock 20 years ago. Here’s why it’s still worth considering today

Warren Buffett bought shares in Tesco 20 years ago. And the FTSE 100 firm still has a lot of the…

Read more »

Asian man looking concerned while studying paperwork at his desk in an office
Investing Articles

How on earth is this FTSE 100 household name trading at 6 times earnings?

A recent downturn has made some FTSE 100 stocks look bizarrely cheap, perhaps none more so than this well-known airline…

Read more »

Calendar showing the date of 5th April on desk in a house
Investing Articles

How much do you need in a Stocks and Shares ISA for a £100 monthly passive income?

ISA season has come round again! What kind of total might budding Stocks and Shares ISA investors need for a…

Read more »

Stack of British pound coins falling on list of share prices
Investing Articles

I’m considering 2 explosive UK penny stocks while they’re still cheap!

Mark Hartley considers the investment case for two London-listed companies with soaring prices. They might not be in the penny…

Read more »