Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Thinking of buying the SSE share price? Read this first

SSE plc (LON: SSE) has plunged to a new low. But before rushing to buy-in, you should read this first.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares in utility group SSE (LSE: SSE) plunged at the end of last week after the firm published an unexpected profit warning. According to the company, profits for the first half of the year will now be around 50% lower compared to 2017, thanks to hot, calm weather and gas trading losses.

Many investors haven’t stayed around to find out if trading will improve during the second half. Nearly £18bn worth of shares in SSE changed hands on Thursday when the update was released, and the stock slumped to an eight-year low.

After this decline, shares in SSE support a highly attractive, market-beating dividend yield of 8.3%. However, if you are thinking of buying into the company for its income potential, there are several issues you need to consider first.

Tough times 

For starters, SSE is under attack from all sides. The company can’t control the weather, but this is just one of the headwinds the business is struggling with. 

As well as unfavourable weather conditions, SSE is also having to deal with increasing regulatory scrutiny and rising costs. And that’s without considering the impact the introduction of the government’s price cap will have on earnings when it’s introduced in a few months. 

Worth the money? 

SSE’s uncertain outlook leads me to believe that last week’s profit warning won’t be the last. Analysts have already revised down their earnings expectations for fiscal 2019, from 119p to 97p. But even after this downgrade, the stock is still changing hands for a relatively expensive 11.3 times forward earnings. 

To me, this seems expensive for a business with an uncertain outlook.

Dividend strain 

SSE’s best quality is now the company’s dividend yield which, as noted above, currently stands at 8.3%. 

However, I’m not convinced that it will be able to avoid cutting its payout as earnings fall. The current level of distribution is only just covered by earnings — after adjusting for the first-half profit warning. As a result, any further earnings downgrades could threaten the distribution. 

Lack of growth 

Lastly, even though management has blamed the company’s poor first-half performance on the weather, I’m convinced that SSE’s problems are more structural. 

Over the past few years, popular opinion has turned against large utility providers, and a wave of new firms have emerged with the goal of disrupting the market and grabbing unsatisfied customers from large incumbents. 

To try and meet this threat, SSE is merging its retail power unit with Innogy’s Npower. But I think this is just a sticking plaster. The UK’s whole utility industry is suffering from disruption, and this will likely mean lower profits going forward. 

Conclusion 

Considering all of the above, I’m somewhat negative on the outlook for SSE. Even though the company’s dividend yield might look attractive today, it could only be a matter of time before the distribution is slashed as growth stagnates. 

I reckon it’s best to avoid the business as there are plenty of other dividend stocks on the market with more sustainable distributions.

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young woman holding up three fingers
Investing Articles

Want to start investing in 2026? 3 things to get ready now!

Before someone is ready to start investing in the stock market, our writer reckons it could well be worth them…

Read more »

Investing Articles

Can the stock market continue its strong performance into 2026?

Will the stock market power ahead next year -- or could its recent strong run come crashing down? Christopher Ruane…

Read more »

Businessman hand stacking money coins with virtual percentage icons
Investing Articles

Here’s how someone could invest £20k in an ISA to target a 7% dividend yield in 2026

Is 7% a realistic target dividend yield for a Stocks and Shares ISA? Christopher Ruane reckons that it could be.…

Read more »

A quiet morning and an empty Victoria Street in Edinburgh's historic Old Town.
Investing Articles

How little is £1k invested in Greggs shares in January worth now?

Just how much value have Greggs shares lost this year -- and why has our writer been putting his money…

Read more »

Businessman using pen drawing line for increasing arrow from 2024 to 2025
Investing Articles

This cheap FTSE 100 stock outperformed Barclays, IAG, and Games Workshop shares in 2025 but no one’s talking about it

This FTSE stock has delivered fantastic gains in 2025, outperforming a lot of more popular shares. Yet going into 2026,…

Read more »

Close-up of British bank notes
Investing Articles

100 Lloyds shares cost £55 in January. Here’s what they’re worth now!

How well have Lloyds shares done in 2025? Very well is the answer, as our writer explains. But they still…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

How much do you need in an ISA to target £2,000 a month of passive income

Our writer explores a passive income strategy that involves the most boring FTSE 100 share. But when it comes to…

Read more »

Investing Articles

£5,000 invested in a FTSE 250 index tracker at the start of 2025 is now worth…

Despite underperforming the FTSE 100, the FTSE 250 has been the place to find some of the UK’s top growth…

Read more »