1 FTSE 100 dividend stock that I’d stay away from, and 1 that I’d happily buy

Royston Wild compares the contrasting outlooks of two FTSE 100 (INDEXFTSE: UKX) dividend shares.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There’s no shortage of shares on the FTSE 100 whose dividend yields sit above the broader main-market average of just below 4%.

Take Kingfisher (LSE: KGF), for example. The projected 11p per share payout that City analysts have pencilled in for the year to January 2019 means that the yield stands at 4.1%, while the anticipated 12.9p dividend for fiscal 2020 drives the yield to an even-better 4.8%.

Sales performance has been a little more encouraging of late at the DIY retailer. In the UK and Ireland, aggregated like-for-like sales rose 4.6% during the three months to July, thanks largely to its B&Q business moving back into growth. And this pushed group sales on a comparable basis 1.6% higher.

In less cheery news, however, like-for-like revenues in its other key market of France continued to head downwards — albeit at a slower pace of reversal than in the prior quarter — and sales dropped 1% year-on-year.

Troubles in France’s home improvements market could continue to drag on Kingfisher’s top line, though equally worrying is the prospect that quarter two’s sales improvement in Blighty could be a flash in the pan as difficult economic conditions put more and more stress on consumer spending power.

Right now, Kingfisher trades on a cheap forward P/E ratio of 11.2 times. This isn’t low enough to encourage me to invest, though, as I consider predictions of an 11% profits rise for the current fiscal period as looking rather heady and therefore susceptible to being chopped down in the months ahead.

Taking the stage

I’d be much more content to choose Footsie broadcasting colossus ITV (LSE: ITV) instead.

Firstly, this stock boasts a lower prospective P/E ratio of 10.1 times. Secondly, last year’s 7.8p per share dividend is anticipated to jump to 8p in 2018 before rising to 8.2p next year, figures that result in giant yields of 5.1% and 5.2% respectively. And thirdly, while City brokers currently forecast a 3% earnings drop in 2018, conditions are becoming increasingly favourable for ITV as advertising spending recovers, a situation that could well push the business back into earnings expansion as early as next year.

Ad revenues rose 2% during the six months to June, but improving conditions in the ad world aren’t the only cause for celebration. I am particularly excited by the progress ITV Studios is making with revenues up by double-digit percentages in the first half. The broadcaster has pumped investment into its production arm of late and this is reflected in how popular its programming is increasingly becoming across the world. And the show pipeline looks strong, up 16% as of June to 263 new or recommissioned projects, offering ITV plenty of exceptional revenues opportunities now and in the years ahead.

In addition, its drive to become a truly multichannel broadcaster across its traditional television arena, as well as online, is setting it up nicely to latch onto the changing way we viewers absorb media. There’s plenty to celebrate at ITV right now, and I’d be happy to sell out of Kingfisher to stock up on its shares.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Is 2026 the year the Diageo share price bounces back?

Will next year be the start of a turnaround for the Diageo share price? Stephen Wright looks at a key…

Read more »

Investing Articles

Here’s my top FTSE 250 pick for 2026

UK investors looking for under-the-radar opportunities should check out the FTSE 250. And 2026 could be an exciting year for…

Read more »

Yellow number one sitting on blue background
Investing Articles

Here’s my number 1 passive income stock for 2026

Stephen Wright thinks a 5.5% dividend yield from a company with a strong competitive advantage is something passive income investors…

Read more »

Thoughtful man using his phone while riding on a train and looking through the window
Investing Articles

Should I sell my Scottish Mortgage shares in 2026?

After a strong run for Scottish Mortgage shares, our writer wonders if he should offload them to bank profits in…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Down 35%! These 2 blue-chips are 2025’s big losers. But are they the best shares to buy in 2026?

Harvey Jones reckons he's found two of the best shares to buy for the year ahead, but he also acknowledges…

Read more »

A senior man and his wife holding hands walking up a hill on a footpath looking away from the camera at the view. The fishing village of Polperro is behind them.
Investing Articles

State Pension worries? 3 investment trusts to target a £2.6m retirement fund

Royston Wild isn't worried about possible State Pension changes. Here he identifies three investment trusts to target a multi-million-pound portfolio.

Read more »

Smiling white woman holding iPhone with Airpods in ear
Dividend Shares

4 dirt-cheap dividend stocks to consider for 2026!

Discover four great dividend stocks that could deliver long-term passive income -- and why our writer Royston Wild thinks they’re…

Read more »

Young mixed-race woman jumping for joy in a park with confetti falling around her
Investing Articles

These fabulous 5 UK stocks doubled in 2025 – can they do it again next year?

These five UK stocks have more than doubled investors' money as the FTSE 100 surges. Harvey Jones wonders if they…

Read more »