Here’s why the Morrisons share price could surge higher than the FTSE 100

WM Morrison Supermarkets plc (LON: MRW) appears to offer a brighter future than the FTSE 100 (INDEXFTSE: UKX).

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The prospects for the UK economy may appear to be relatively downbeat at the present time. Brexit risks remain high, while consumer confidence is at a relatively low level. However, a number of shares, including Morrisons (LSE: MRW), appear to be in the midst of delivering improving financial performance.

Looking ahead, the strategy that has been put in place by the business could lead to a rising share price that allows it to outperform the FTSE 100. However, it’s not the only UK-focused stock which could be worth buying at the present time. Reporting on Tuesday was a company that may offer a wide margin of safety and upside potential.

Robust performance

The company in question is automotive retail group Marshall Motor Holdings (LSE: MMH). It released a robust rest of interim results on Tuesday which showed that it is performing well despite industry headwinds. Revenue in the first half of the year was down by 0.4% to £1,162.9m, while reported profit before tax increased by 6.5% to £17.2m. Like-for-like (LFL) new unit sales to retail customers fell by 5.9%, although LFL used revenues were up by 5.2%.

In response to a tough retail environment, the company was able to reduce net operating expenses versus the comparable period. This was driven by strong management actions on discretionary costs and site closures. Further cost reductions could help the company to offset what may prove to be a challenging period in the second half of the year.

With Marshall Motor Holdings trading on a price-to-earnings (P/E) ratio of around 7.5, it appears as though investors are expecting further difficulties over the medium term. But with its bottom line due to return to growth of 2% next year, it could be a stronger performer than the market is anticipating. As such, now could be the right time to buy it.

Changing strategy

The prospects for Morrisons may also be better than investors are expecting. Certainly, the supermarket sector continues to be crowded and highly competitive. No-frills operators such as Lidl and Aldi have caused mid-tier operators’ sales to come under pressure. This trend, though, may now have eased somewhat, with Morrisons delivering improving financial performance in recent quarters.

The strategy change employed by current management could lead to further growth over the medium term. Accessing convenience store growth through the resurrection of its Safeway brand and a deal to supply a range of stores could lead to high growth with minimal outlay. And with an increasing online presence, the company’s prospects appear to be improving at the same time as its net debt is falling.

With Morrisons due to post a rise in earnings of 9% this year and 8% next year, its prospects could be stronger than many of its FTSE 100 peers. And with Brexit causing confidence towards UK-focused shares to decline, now could be the right time to buy the retail stock.

Peter Stephens owns shares of Morrisons. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

A young woman sitting on a couch looking at a book in a quiet library space.
Investing Articles

How are Lloyds shares looking in March 2026?

Lloyds shares have taken a tumble in the last month. What has happened? And could this be a golden opportunity…

Read more »

piggy bank, searching with binoculars
Investing Articles

Are Barclays shares really 50% cheaper than HSBC right now?

Barclays shares are trading at a price-to-book ratio half that of rivals like HSBC. Ken Hall looks at what the…

Read more »

Middle aged businesswoman using laptop while working from home
Investing Articles

Is Legal & General a top bargain after its 8% share price drop?

Looking for brilliant dividend shares to buy on the cheap? Royston Wild takes a look at Legal & General following…

Read more »

Silhouette of a bull standing on top of a landscape with the sun setting behind it
Investing Articles

Up 19% in a day, is there more to come from the surging Diploma share price?

Diploma’s share price is storming higher. But does the stock offer safety in an uncertain market, or is buying at…

Read more »

Portrait Of Senior Couple Climbing Hill On Hike Through Countryside In Lake District UK Together
Investing Articles

How much do you need in a Stocks and Shares ISA to target £2,000 a month of passive income?

With a bit of maths, our writer illustrates how an investor could shrink their initial ISA investment while supersizing dividend…

Read more »

Number three written on white chat bubble on blue background
Investing Articles

The FTSE 100’s full of value shares at the moment. Here are 3 to consider

Recent events have taken their toll on the share prices of some of the UK’s biggest companies. But it also…

Read more »

Investing Articles

Should I buy beaten-down UK growth stocks today or conserve my cash for even bigger bargains?

Harvey Jones says the FTSE 100 is packed with cut-price growth stocks after recent volatility. Should investors buy now or…

Read more »

Number 5 foil balloon and gold confetti on black.
Investing Articles

£5,000 invested in Fresnillo shares 5 weeks ago is now worth…

Fresnillo shares have pulled back sharply from recent highs in the FTSE 100. Is this a chance to consider buying…

Read more »