Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Morrisons isn’t the only dividend stock I’d hold for the next decade

Roland Head looks at the latest numbers from Morrisons and explains why he’s a fan.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Shares of the UK’s third-largest food retailer Wm Morrison Supermarkets (LSE: MRW) rose by 3% this morning, after the group reported strong festive trading.

Morrisons’ like-for-like (LFL) sales excluding fuel rose by 2.8% over the 10 weeks to 7 January. Retail performance was particularly strong, with LFL sales up 2.1%, beating City forecasts for LFL growth of 1%.

Growth plans

Rival Tesco believes there are opportunities in the wholesale market and recently completed the acquisition of FTSE 250 wholesaler Booker Group. This will dramatically expand Tesco’s penetration into the convenience store market and allow it to make inroads into the restaurant sector.

Morrisons CEO, David Potts, appears to see the same opportunities. But Mr Potts has taken advantage of his firm’s sizeable food production business to expand its wholesale activities without needing to spend precious cash on acquisitions.

After trials last year, the Bradford-based supermarket is now starting to supply all 1,650 of the convenience stores operated by FTSE 250 firm McColl’s Retail Group. This will give it exposure to this important growth sector without requiring much additional investment.

A long-term buy and hold

Today’s trading statement confirmed the supermarket group’s existing financial guidance for the year ending 29 January. Based on analysts’ consensus forecasts, we can expect adjusted earnings of around 12.2p per share for 2017/18, putting the stock on a forecast P/E of around 19.

That’s certainly not cheap given the tough competition in the supermarket sector. However, these shares offer a reasonable 2.6% yield and I believe the group’s low-cost growth and improving profitability means this could be a good stock to buy and hold.

It could be the right time to buy

Shares of global advertising group WPP (LSE: WPP) have fallen by 30% over the last year, due to concerns over its long-term growth potential.

The sell-off has left shares in this business priced modestly, on a forecast P/E of about 11. The dividend yield of 4.6% should be covered twice by earnings, providing some protection from a cut.

The big risk is that conditions for the group will continue to worsen, resulting in earnings downgrades. So how likely is this?

A mixed picture

WPP’s revenue rose by 1.7% during the first nine months of the year, excluding the effect of changing exchange rates. However, this figure includes acquisitions made during the period. On a like-for-like basis, revenue fell by 0.7% during the first nine months to 30 September.

Business doesn’t seem to be booming. But nor is it collapsing. The group’s operating margin was unchanged during the first three quarters of last year, and analysts expect after-tax profits to have risen by around 10% to £1,534m during 2017. New business wins were also quite strong during the first nine months of last year.

Financially, the advertising giant’s performance has remained fairly strong. One particular attraction is the trailing price/free cash flow ratio of 11, highlighting strong cash generation.

On balance, I believe WPP’s modest valuation and market-leading scale could be a buying opportunity. I’m considering buying a few shares for my own portfolio.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has recommended Booker. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

How big a Stocks and Shares ISA is needed to earn £1,000 of passive income each month?

Christopher Ruane does the maths and explains how a Stocks and Shares ISA could potentially generate a four-figure monthly passive…

Read more »

Businessman hand stacking up arrow on wooden block cubes
US Stock

This iconic S&P 500 fashion stock is one of my favourite picks for 2026

Jon Smith explains why he's optimistic about the prospects for a S&P 500 company that has smashed the broader index…

Read more »

Black woman using smartphone at home, watching stock charts.
Growth Shares

These analysts have updated their forecasts for the Rolls-Royce share price

Jon Smith takes notes from updated broker views for the Rolls-Royce share price and offers his opinion on where it…

Read more »

Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Investing Articles

How much do you need in a SIPP to target a passive retirement income of £555 a month?

Harvey Jones crunches the numbers to show how a SIPP investor could assemble a portfolio of FTSE 100 shares to…

Read more »

Person holding magnifying glass over important document, reading the small print
Investing Articles

1 FTSE 250 share to consider for the coming decade

With a long-term approach to investing, our writer looks at one FTSE 250 share with a dividend yield north of…

Read more »

Snowing on Jubilee Gardens in London at dusk
Investing Articles

3 UK shares to consider for the long term

What will the world look like years from now? Nobody knows, but our writer reckons this trio of UK shares…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

Martin Lewis just gave a brilliant presentation on the power of investing in stock market indexes like the FTSE 100

Had an investor stuck £1,000 in the FTSE 100 index a decade ago, they would have done much better than…

Read more »

Surprised Black girl holding teddy bear toy on Christmas
Investing Articles

I asked ChatGPT if we’ll get a stock market crash or rally before Christmas and it said…

Harvey Jones asks artificial intelligence if the run-up to Christmas will be ruined by a stock market crash, and finds…

Read more »