Which is the better dividend stock: Aviva plc or Legal & General Group plc?

Both Aviva plc (LON: AV) and Legal & General Group plc (LON: LGEN) have attractive income qualities but I think one always comes out on top.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

At the end of November, insurance group Aviva (LSE: AV) made headlines when it increased its growth targets and dividend promises for the years ahead, signalling the end of a multi-year turnaround. 

At an investor meeting, chief executive Mark Wilson said that the insurer had “an embarrassment of riches,” after slimming itself down and the group is now promising to deploy £3bn of excess cash in 2018 and 2019. City analysts had been expecting the company to announce a blowout £3bn buyback, but instead, Wilson and team are planning to use the extra cash to pay down expensive debt and invest in new growth initiatives. 

Growth and cash 

Shareholders might have preferred to receive the money, but strengthening the balance sheet and investing for the future is a better policy in my view. The group will pay down around £900m of debt (plus $650m this year), saving an estimated £100m a year in interest leaving £2.1bn to invest in growth. Some cash has already been splashed on robo advice company Wealthify, and €130m has been spent acquiring Irish insurer Friends First.

These efforts to strengthen Aviva’s balance sheet, and invest in growth should underpin cash distribution growth in the years ahead. Management has increased its dividend target from 50% of earnings to 55%-60%. 

According to City analysts, the firm’s new slimline business, coupled with its higher payout ratio means that dividends should grow by more than 10% per annum from 2018. Based on current estimates the shares will yield 28.7p for 2018, giving a dividend yield of approximately 5.6%. As well as this market-beating distribution, the stock trades at a forward P/E of under 10. 

The better buy for income? 

Compared to Aviva, Legal & General (LSE: LGEN) looks expensive. The shares trade at a P/E of more than 10. However, when it comes to income, Legal is the better choice. The shares are set to support a dividend yield of more than 6% for 2018. 

At the beginning of the year, Legal announced that it was on track for a “record year” thanks to a boom in demand for its retirement products. The firm has generated around £3.3bn of UK bulk annuity sales so far in 2017 and doubled US bulk sales to $0.7bn. Meanwhile, the group’s investment business attracted £38bn of net fund inflows during the period while insurance premiums rose at a double-digit rate. 

The choice between growth and income 

Like Aviva, Legal is trying to expand into new markets. For example, management is weighing further expansion into the US as well as additional growth in existing lines of business. 

Still, when it comes to growth and income, I believe that Aviva is the better option.

Legal might be more prominent, and offer a more substantial dividend yield, but Aviva’s tech investments are forward-thinking.  A joint venture with Chinese e-commerce company Tencent and private equity firm Hillhouse Capital in Hong Kong should help the now cash-rich group continue to expand while returning cash to investors at the same time. 

Rupert Hargreaves owns no share mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young Caucasian man making doubtful face at camera
Investing Articles

Time to start preparing for a stock market crash?

2025's been an uneven year on stock markets. This writer is not trying to time the next stock market crash…

Read more »

Santa Clara offices of NVIDIA
Investing Articles

Nvidia stock’s had a great 2025. Can it keep going?

Christopher Ruane sees an argument for Nvidia stock's positive momentum to continue -- and another for the share price to…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

£20,000 in savings? Here’s how someone could aim to turn that into a £10,958 annual second income!

Earning a second income doesn't necessarily mean doing more work. Christopher Ruane highlights one long-term approach based on owning dividend…

Read more »

Road 2025 to 2032 new year direction concept
Investing Articles

My favourite FTSE value stock falls another 6% on today’s results – should I buy more?

Harvey Jones highlights a FTSE 100 value stock that he used to consider boring, but has been surprisingly volatile lately.…

Read more »

UK supporters with flag
Investing Articles

See what £10,000 invested in the FTSE 100 at the start of 2025 is worth today…

Harvey Jones is thrilled by the stunning performance of the FTSE 100, but says he's having a lot more fun…

Read more »

Investing Articles

Prediction: here’s where the latest forecasts show the Vodafone share price going next

With the Vodafone turnaround strategy progressing, strong cash flow forecasts could be the key share price driver for the next…

Read more »

Front view of a young couple walking down terraced Street in Whitley Bay in the north-east of England they are heading into the town centre and deciding which shops to go to they are also holding hands and carrying bags over their shoulders.
Investing Articles

How much do you need in a SIPP or ISA to aim for a £2,500 monthly pension income?

Harvey Jones says many investors overlook the value of a SIPP in building a second income for later life, and…

Read more »

Friends at the bay near the village of Diabaig on the side of Loch Torridon in Wester Ross, Scotland. They are taking a break from their bike ride to relax and chat. They are laughing together.
Investing Articles

Can you turn your Stocks and Shares ISA into a lean, mean passive income machine?

Harvey Jones shows investors how they can use their Stocks and Shares ISA to generate high, rising and reliable dividends…

Read more »