Share your opinion and earn yourself a free Motley Fool premium report!

We are looking for Fools to join a 75 minute online independent market research forum on 15th / 16th December.

To find out more and express your interest please click here

Why I’d buy this unloved 4% dividend stock over ASOS plc

ASOS plc (LON: ASOS) currently trades on a P/E ratio of almost 80. Is this retailer a better buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

ASOS (LSE: ASOS) has to be one of the most incredible stock market stories of the last decade. 10 years ago, investors could have picked up the shares for around 150p. Today, they hover around the 5,900p mark. I have no doubt that some investors were able to retire early on the back of those gains. Is there still time to get on board the growth story? Here’s my take. 

Buy what you know? 

I’m a huge fan of ASOS myself and regularly buy clothes through the retailer. I’m a particular admirer of the £9.95 12-month next day delivery deal, which means I can order new clothes tonight, and they’ll arrive tomorrow. How easy is that?  So should I follow legendary US investor Peter Lynch’s ‘buy what you know’ investment  strategy and load up on the shares? I’m not so sure. 

Sales growth at ASOS in recent years has continued to be strong. Indeed, over the last three years, sales have surged from £769m to £1,445m, a compound annual growth rate (CAGR) of 23%. Looking forward to next week’s FY2017 results, City analysts expect sales to come in at £1,936m, a rise of 34% on last year. However, it appears that profits are not growing at the same rate as sales. For example, last year, operating profit and net profit came in at £42.1m and £24.4m respectively. Those figures are actually down from three years ago, when the company recorded numbers of £54.5 and £40.9m. Strong top line growth is not translating into increased profitability. 

Turning to the valuation, ASOS trades on a high P/E ratio of 78 at present. That kind of valuation is quite risky in my view, as it doesn’t leave a huge margin for error. So for now, I won’t be investing. 

4.2% dividend 

One retailer that does potentially offer value right now, and could also benefit from two powerful demographic trends, is ‘specialist fit’ fashion retailer N Brown (LSE: BWNG). 

It’s no secret that the UK population is getting older. According to the Office for National Statistics, 18% of the population was aged 65 or older last year, up from 15.9% a decade ago. At the same time, the population is also getting larger. According to the UN Food and Agriculture Organisation, UK obesity levels have more than trebled in the last 30 years, with one in four British adults now classified as obese. 

How can investors benefit from these trends? How about a retailer that caters for both an older and larger clientele? That’s exactly what N Brown does, as it owns brands such as JD Williams that caters for over-50 customers, Simply Be offering women’s plus-sizes and Jacamo, which offers men’s clothing in sizes up to 5XL. 

Half-year results released this morning look solid, with group revenue and online revenue rising 5.6% and 14% respectively. FX headwinds resulted in a 2% fall in EPS, however the group did maintain its interim dividend at 5.67p. Chief Executive Angela Spindler was upbeat about future prospects, commenting: “We are confident in our ability to deliver sustainable long-term growth and achieve our international ambitions.”

With analysts forecasting full-year earnings of 22p, N Brown currently trades on a forward P/E ratio of 15.5. A dividend yield of 4.2% is also on offer. On those metrics, I believe the stock could be worth a closer look. 

Edward Sheldon has no position in any shares mentioned. The Motley Fool UK owns shares of and has recommended ASOS. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Young mixed-race couple sat on the beach looking out over the sea
Investing Articles

How much do you need in an ISA to target a £1,700 monthly passive income?

Charlie Carman explains how investors can aim to generate effortless passive income by turning their Stocks and Shares ISA into…

Read more »

Warren Buffett at a Berkshire Hathaway AGM
Investing Articles

3 Warren Buffett investing ideas I plan to use in 2026

After decades in the top job at Berkshire Hathaway, Warren Buffett is preparing to step aside. But this writer will…

Read more »

Close-up of a woman holding modern polymer ten, twenty and fifty pound notes.
Investing Articles

Looking to earn a second income next year (and every year)? Here’s one approach.

Christopher Ruane explains how some prudent investment decisions now could potentially help set someone up with a second income in…

Read more »

Senior woman potting plant in garden at home
Investing Articles

Could a 10%+ yielding dividend share like this make sense for a retirement portfolio?

With a double-digit percentage yield, could this FTSE 250 share be worth considering for a retirement portfolio? Our writer weighs…

Read more »

Black woman using smartphone at home, watching stock charts.
Investing Articles

Forget Rigetti and IonQ: here’s a quantum computing growth stock that actually looks cheap

Edward Sheldon has found a growth stock in the quantum computing space with lots of potential and a really attractive…

Read more »

UK money in a Jar on a background
Investing Articles

Here’s a £3 a day passive income plan for 2026!

Looking for a simple and cheap plan to try and earn passive income in 2026 and beyond? Christopher Ruane shares…

Read more »

Blue NIO sports car in Oslo showroom
Investing Articles

NIO stock’s down 35% since October. Time to buy?

NIO stock has had a roller coaster year so far! Christopher Ruane looks at some of the highs and lows…

Read more »

Investing Articles

By December 2026, £1,000 invested in BAE Systems shares could be worth…

Where will BAE Systems shares be in a year's time? Here is our Foolish author's review of the latest analyst…

Read more »