2 growth stocks defying the struggling high street

These two stocks are delivering growth in a generally unloved sector. Time to buy?

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It’s said by some that traditional high street retail is heading into a long and perhaps terminal decline. Bricks-and-mortar chains have inherent cost disadvantages versus online-only specialists. The latter are growing fast, with consumers voting not so much with their feet as with a tap of their finger on digital devices. And already-struggling high street retailers now face the added headwind of consumer belt-tightening as inflation rises and wages stagnate.

I agree, to a large extent, with the view that traditional retail is in the early stages of structural decline. However, some high street names are continuing to deliver resilient growth and present an interesting investment proposition in what has become a largely unloved sector.

In line with expectations

WH Smith (LSE: SMWH) is one such proposition. Shares of the long-established retail chain are modestly higher today after it released a pre-close trading statement for its financial year ending 31 August.

The board confirmed that the outcome for the year is set to be as expected by the market. It said: “Our Travel business continues to deliver a strong performance … Our High Street business continues to perform in line.”

Successful two-track strategy

To be clear, WH Smith’s high street division is struggling for top-line growth. In its half-year results, revenue was 4% lower on the prior-year period. However, the business is well managed and the division’s H1 trading profit was maintained despite the lower revenue.

The Travel arm is the company’s growth engine. H1 revenue was up 10% and trading profit increased 11%. Management said today that the division’s current-year programme of new store openings both in the UK and internationally has progressed in line with plan. And it added: “We continue to see further opportunities in the international news, books and convenience travel market.”

WH Smith’s successful focus on profitable growth and cash generation is enabling it to not only invest in the business, but also deliver shareholder value in the form of share buy-backs and healthy dividends. At a share price of 1,857p, the 12-month forward P/E is about 17 and the prospective dividend yield is 2.8%. I’d rate this resilient business a ‘hold’ at current levels.

Great hand of cards

No-frills greeting cards chain Card Factory (LSE: CARD) is positively thriving on the high street. Its 12-month forward P/E is a tad lower at 16 than WH Smith’s but with analysts forecasting a continuation of special dividends, in line with the board’s policy of returning surplus cash to shareholders, the prospective yield of 7.5% is significantly higher. The valuation and the company’s growth prospects led me to rate the shares a ‘buy’.

In a trading update earlier this month, Card Factory reported sales growth of 6.7% for the six months ended 31 July (on the basis of an equivalent number of trading days in the prior-year period). This represents acceleration on the last full-year growth rate of 4.3%.

The company’s total UK estate is up to 895 stores, with new openings running at 50 a year. A first trial store in the Republic of Ireland and a small number of others in the pipeline also bodes well for future growth. As the leader in a large and resilient market and with a vertically integrated business model, Card Factory has excellent margins and is a company I very much like.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK has recommended WH Smith. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes

More on Investing Articles

Investing Articles

I asked ChatGPT to settle the ISA v SIPP debate once and for all. It said…

Instead of working out whether an ISA or SIPP is the better tax wrapper, Harvey Jones called the robots in.…

Read more »

Middle-aged white male courier delivering boxes to young black lady
Investing Articles

Amazon shares: overpriced or a possible bargain?

Christopher Ruane thinks Amazon shares look pricier than he normally likes -- but also reckons they could be a potential…

Read more »

Female Tesco employee holding produce crate
Investing Articles

In a jittery market, could Tesco shares be a defensive choice?

Could Tesco shares be a safe haven in nervous markets, given that consumers always need to eat? Our writer is…

Read more »

British coins and bank notes scattered on a surface
Investing Articles

How much might £10,000 in Rolls-Royce shares soon be worth? Let’s ask the experts

Do Rolls-Royce shares look like a good buy after recent price falls? City analysts still appear bullish, but global events…

Read more »

Queen Street, one of Cardiff's main shopping streets, busy with Saturday shoppers.
Investing Articles

Take a deep breath! £10,000 invested in Greggs shares a year ago is now worth…

Someone who bought Greggs shares a year ago is nursing a paper loss. Our writer digs into the reasons why…

Read more »

Mature black woman at home texting on her cell phone while sitting on the couch
Investing Articles

Whatever happened to the stock market crash?

The stock market refuses to crash, despite the Iran war. But Harvey Jones says lots of FTSE 100 shares have…

Read more »

Petrochemical engineer working at night with digital tablet inside oil and gas refinery plant
Investing Articles

BP’s share price will keep surging in 2026, according to this broker

BP’s share price is in a strong upward trend right now. And one City brokerage firm seems to believe that…

Read more »

Picture of an easyJet plane taking off.
Investing Articles

These 4 red flags mean I’m avoiding easyJet shares like the plague!

easyJet shares have slumped by around a quarter during the past month. Does this represent a dip-buying opportunity? Royston Wild…

Read more »